GaMPI 2013 MEC

Jake Aull | Zen Fires Digital Marketing 404.259.5550 | ZenFires.com | @jakeaull

How to Keep Up with Literature, Social Media and Blogs. Oh My.

#2013MECSocial

SlideShare.net/JakeAull/2013MECSocial

Jake Aull | Zen Fires Digital Marketing 404.259.5550 | ZenFires.com | @jakeaull

Twitter: #2013MECSocial

@JakeAull

#2013MECSocial

The Social Media Problem

Jake Aull | Zen Fires Digital Marketing 404.259.5550 | ZenFires.com | @jakeaull

#2013MECSocial

Social Channels Map

Time Budgeting in Social Media

How to Find Industry Expert Content Online Upfront to Save Time Later

Jake Aull | Zen Fires Digital Marketing 404.259.5550 | ZenFires.com | @jakeaull #2013MECSocial

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“You mean a line going up means growth?”

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“Golly Gee.”

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9 out of 10 Statistics Online Are Wrong!

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9 out of 10 Statistics Are Wrong!*

*Including this one.

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What’s Your Best Source?

 Wikipedia?

 About.com?

 mySpace & Facebook?

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Keyword Search via SocialMention.com

Social Groups (esp. LinkedIn)

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Blog Search via Digg.com

More Blog Search Resources

  Google blog search http://www.google.com/blogsearch

  Sphinn

  Technorati

  Also search trade pubs and forum activity

Books (yes, books!) & Recommendations Engines

Jake Aull | Zen Fires Digital Marketing 404.259.5550 | ZenFires.com | @jakeaull

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The Problem with Books?

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The Problem with Books?

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The Problem with Books?

  Out-of-date

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The Problem with Books?

  Out-of-date

  Generalized

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The Problem with Books?

  Out-of-date

  Generalized

  No crowd-sourcing or collaboration

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What’s Good About Books?

  Traditional publishing is still a measure of credibility; a guide to true experts who can then be followed in social

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What’s Good About Books?

  Traditional publishing is still a measure of credibility; a guide to true experts who can then be followed in social

  Holistic, big-picture guides

#2013MECSocial

What’s Good About Books?

  Traditional publishing is still a measure of credibility; a guide to true experts who can then be followed in social

  Holistic, big-picture guides

  Strategic application in total process

#2013MECSocial

What’s Good About Books?

  Traditional publishing is still a measure of credibility; a guide to true experts who can then be followed in social

  Holistic, big-picture guides

  Strategic application in total process

  Not everyone needs to know “What Facebook changed this week”

#2013MECSocial

Amazon for Interests

Google Books

More Books Resources

  e-books from library, Amazon, BN.com

  Audio books on audible.com

Social Following & Monitoring

Jake Aull | Zen Fires Digital Marketing 404.259.5550 | ZenFires.com | @jakeaull

#2013MECSocial

HootSuite Social Media Dashboard

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Social Following & Keyword Monitoring Lists in HootSuite

The Power of Infographics

Jake Aull | Zen Fires Digital Marketing 404.259.5550 | ZenFires.com | @jakeaull

#2013MECSocial

Infographics

Infographics in Pinterest

Social Tagging & Bookmarking Content Sites

Jake Aull | Zen Fires Digital Marketing

404.259.5550 | ZenFires.com | @jakeaull

#2013MECSocial

Social Bookmarking Site Delicious.com

Content Subscription Channel Reddit

Additional Bookmarking Resources

  Xmarks

  Google Bookmarks

  Bit.ly

Content Feeds & Aggregators

Jake Aull | Zen Fires Digital Marketing 404.259.5550 | ZenFires.com | @jakeaull

#2013MECSocial

Content Aggregator Paper.li

Paper.li

RSS Reader NetVibes.com

RSS Reader NetVibes.com

Recap

Jake Aull | Zen Fires Digital Marketing 404.259.5550 | ZenFires.com | @jakeaull

#2013MECSocial

Recap

  The Social Media Problem   Too much stuff, not enough time

  How to Find Industry Expert Content Online   Blog search, Groups, social mentions/engagement

  Books & Recommendations Engines

  Social Following & Monitoring

  The Power of Infographics

  Social Tagging & Bookmarking Content Sites

  Content Feeds & Aggregators

A Step Further

Jake Aull | Zen Fires Digital Marketing 404.259.5550 | ZenFires.com | @jakeaull

#2013MECSocial

Company or Event Social Posting

  No time to blog or post original content?

Good News!

  Social media is about sharing! Everyone benefits when you share!

#2013MECSocial

Good News!

  Social media is about sharing! Everyone benefits when you share!

#2013MECSocial

Re-Posting

  Take the experts and content you find online

  And ReTweet and share in the same aforementioned channels

  Even when your company, event or brand doesn’t have its own content to post, you’re posting expert content to connect with your audience

Blogging without Blogging

  Take what you read anyway

  Summarize points, takeaways, likes

  Blog about, or post, that with links to the source

  This is great for the author, for you, for readers – everyone!

  NOTE: Do not copy-and-paste their blog post! Google doesn’t like this and it confuses readers – it will hurt both of you!

Verifying Expert Authority

  Amount of engagements   ReTweets

  LinkedIn Group Q&A   SocialMention.com

  Klout.com score

Expert Sources I Follow

  SocialMediaToday

  ReadWriteWeb

  SearchEngineLand

  Chris Anderson

  Charlene Li

  David Meerman Scott

  HubSpot.com

  Gartner.com

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Tools to Demo

  www.HootSuite.com   Social Dashboard

  www.NetVibes.com   RSS Reader

  www.Delicious.com   Social Bookmarking & Tagging

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Thank You!

Jake Aull | Zen Fires Digital Marketing 404.259.5550 | ZenFires.com | @jakeaull

#2013MECSocial