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Social Media Day 2013 in Miami #SMdayMIA Presentation by Dick Raman When Google gave every business it’s own website, it revolutionized local marketing. Now that Smart Phones are in everyone’s pocket, local marketing gets a new twist. Add to this Social Media with Geo Info and Cloud Computing and you have a completely new playing field for marketing to local customers. Local companies and Professionals get most of their customers from a 3-mile radius from their place of business. They used to be able to market their business in Yellow Pages and local newspapers, but today that is no longer effective. Today they need to be found on Google especially on a mobile device. In this session we will discuss how high-speed internet, cloud-computing and mobile devices will revolutionize business. We will look at which tools and methods will have the most impact and how businesses can maximize their visibility in the local search and the local-social web.
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Dick Raman,CEO,
BrandReact, Inc.
Dick Raman,CEO,
BrandReact, Inc.
Born & Raised in AmsterdamFounder/CEO First Internet Company to go Public in The Netherlands in 20002005 Moved to USStarted BrandReact, Inc.
http://Linkedin.com/in/DickRamanhttp://Linkedin.com/in/DickRaman
FACT: Customers are using mobile to find your competition.Source: Google "Understanding Smartphone Users," 2011
Myappcompany.com (555) 555-5555
FACT: 91% of all U.S. citizens have their cell phone or mobile device within reach 24/7.Source: Morgan Stanley
Social
Mobile LocalOpportunities
• >50% of Americans has a Smartphone• People are spending more and more
time on their phone each day
Nobody Sees Traditional Ads from Local Businesses anymore:
The PhonebookThe Yellow PagesTVNewspaperMagazine Print AdsDirect MaileMail (<20% even opens it)
Social MediaMobile MarketingGoogle, Yahoo & Bing have introduced:
Local SearchPlaces PagesMaps…and a new search algorithm!
Search Results look differentLocal gets preferenceIntroduction of Maps
Searching is mostly LocalFrom your Smartphone (GPS Location)Using Location in your Browser
Auto-Detected (IP-address)Set by you
Narrow or Broad
Google has provided each business with a FREE homepage. From Business Registers Integrated in Google+ Bing, Yahoo have them alsoOwners can ‘Claim their page’Strict verification:
Google calls the Business Phone Sends a Postcard
Business PagesClaim Places Search RankingGoogle+ SearchEndorse AdsAuthorship Link to YouTube, Picasa, Gmail
Put on every page!
Old Style SEO Still Required!Your website still has to:
Refresh content regularlyUse Site Update ServicesHave backlinks from important sitesKeyword optimized content
MetadataTitleImage Alt textURL
A website is still a key ingredient!
Claim your Places PagesMultiple Locations = Multiple Claims
Add Geo-Tagged Photos/VideosKeyword-rich Business DescriptionUse standard categories (5)Citations Make sure your Name, Address & Phone
• Are everywhere• Are always exactly the same (From Google)
• Linked to Directions & Maps
• FACT: Your customers prefer apps over browsing.
• Sources: comScore, Alexa, Flurry Analytics, 2012
• Tailor-made App for a Business Is now affordable Builds Fan Base
• Cloud-Based Platform Update Information
in real-time
• Anyone his own app Businesses Schools/clubs Professionals Artists
• App designed to Information on services Online Shop Restaurants menu (text or PDF) All locations visible in Maps One click calling Appointments Events and more…
• Customers can link to your social media pages.
• Approximately 40% of social media users access their Facebook/Twitter accountsthrough mobile devices.
• GPS coupons When at your location, customers
can ‘check in’ and receive bonuses.
• QR code Loyalty Programs Used to replace stamp cards. Increase customer loyalty!
• Push notifications• Special offers, updates, happy hours.
28% of customers reported that they are “Extremely Likely” to increase their visits to a business if they have a loyalty reward card for them.
• ‘Mobilize’ your Web Site• Optimize your places pages• Reviews, Reviews, Reviews
Your business is important when people talk about it…
• The more good reviews the higher you rank
• Zagat Ratings• How to get reviews?• Give good service!
• Push Notifications• GPS based Loyalty Programs• Geofencing• Explore Foursquare• Google Offers• Facebook Offers• Barcode Scanning
apps (RedLaser)• QR codes
• FACT: Not having a mobile experience can make you lose business.
• Source: Compuware, "What Users Want from Mobile," 2011
Myappcompany.com (555) 555-5555
BrandReact, Inc.Dick Raman, CEO
http://BrandReact.MOBIhttp://GetYourOwnApp.BIZ
BrandReact, Inc.Dick Raman, CEO
http://BrandReact.MOBIhttp://GetYourOwnApp.BIZ
If you like a copy of the presentation:
TEXT ‘BrandReact’ + your name + email
to 96362
