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This an introduction to social media for business, from my presentation for Dublin City Enterprise Network for Women which looks at key issues with LinkedIn, Facebook, Twitter, Pinterest, YouTube and Google Plus. It is my work and it you’d like to use or share, please attribute to @annmariehanlon thanks ;)
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Social Media for #business
@AnnmarieHanlon from @evonomie
2007
2012
2013
100M iPhones
sold since 2007
20M? Galaxy Note
Phablets sold
THE POWER OF SOCIAL MEDIA
1 BillionTweets per week
1 BillionUsers
500MUsers
200M+Users
800M+Users per month
20M+Users
WHO ARE YOUR CLIENTS/CUSTOMERS?
B2B B2C
HOW TO MAKE LINKEDIN WORK FOR YOU AND YOUR BUSINESS
Before you start
OFFONLY YOU
ANONYMOUS
Wear your Invisibility
Cloak!
RECOMMENDATIONS still matter
BUILD YOUR
NETWORK
50 is the magic
number50What are the KEY
AREAS you want to be recommended for?What KEYWORDS,
SKILLS, VALUES describe you ?
Be found!
Add KEYWORDS to
your Profile
MANAGED HOME PAGE
Banner image646 x 222 pixels
Claim your COMPANY PAGE
MANAGED PRODUCTS PAGE
Up to 3 x Banner image 646 x 222 pixelsInclude URL to drive to owned product page
Add LOGO, PRODUCT INFO
and UPDATES
HOW SALES TEAMS CAN USE LINKEDIN®
FOLLOW the Companies,
find out the degrees of
separation and ENGAGE
Identify potential client segments and narrow
down to specific companies
See degrees of separation, before getting introduced
and PICK UP THE
PHONE!
`
WHO ARE YOUR TARGET CLIENTS?
PERSONALISE TEMPLATESChange subject headings and content
LINKEDIN®DO’S AND DON’TS
USE THE TEMPLATES to make connections, get introduced, manage
groups, send congratulations
“No spell check in LinkedIn – Use WORD to prepare your content”
PROFESSIONAL: It’s a workspace
and communications can be saved!
POLITE: Respond to enquiries,
even if it’s a ‘no’
PROUD: Share your achievements
3Ps
7 TOP TIPS ON LINKEDIN
1. Fix the fundamentals
2. Brand your business
3. Tag your contacts
4. Schedule updates
5. Re-use existing content
6. Export your contacts
7. Manage your network
HOW TO MAKE TWITTER WORK FOR YOU AND YOUR BUSINESS
IDENTIFY KEYWORDS
7 TOP TIPS ON TWITTER
1. Capture your Brand and connect FROM LinkedIn.
2. Check which clients are using Twitter.
3. Follow clients, relevant accounts and ignore actors!
4. Add links to all new content.
5. Use hashtags, especially for events.
6. Promote on all staff LinkedIn pages.
7. If you’re going to use it, create a content plan.
ANATOMY OF A FACEBOOK PAGE
About(Short Description) c20 words show
AppsFour show, others hidden, can be moved
Cover Page851 x 315 pixels, the logo space is 168 x 103 pixels and it’s 24 pixels from the left hand side
Logo180 pixels square 4MB
CategoryChoose from list
EDIT YOUR PAGE
Do any of you have to approve
content before publication or get
your content approved?
Prepare CONTENT in advance
MOST POPULAR CONTENT
SHORT: Posts between 100 and 250 characters get about 60% more likes, comments and shares
MOST POPULAR CONTENT
VISUAL: Photo albums, pictures and videos get 180%, 120%, and 100% more engagement respectively
PIN
HIGHLIGHT
TARGET
7 TOP TIPS ON FACEBOOK
1. Decide if it's relevant.2. Identify content potential.3. Do NOT connect with LinkedIn.4. Create and maintain the page.5. Add content weekly.6. Follow the Facebook rules.7. Add competitors' names to the moderation
blocklist!
YOUTUBE
WHY VIDEO?
1. Second largest search engine in the UK and Ireland.
2. Product showcases, demos.3. Answers to FAQs.4. How something works.5. How different products or services compare.6. Case studies and testimonials.7. Music should suit the brand image.
7 TIPS TO ENGAGE VIA VIDEO
1. Best videos 45 to 90 seconds.2. Re-use existing material – slice and dice.3. Speak clearly.4. Make it real.5. Add to Facebook.6. Little and often – shorter videos, often.7. Add keywords and tag well.
Pinterest is a Virtual Pinboard
• People use pinboards to plan weddings, events,
parties, decorate, share favourite items.
• You can browse pinboards created by other people
and comment.
One line about your business (199 characters)
7 TOP TIPS ON PINTEREST
1. Decide if it's relevant.2. Add content weekly and share.3. Add images from your website with links to
products.4. Use the € sign, add keywords and rich
descriptions.5. Re pin to build your boards.6. Better to have many boards with 5+ pins than
fewer boards with 000s of pins.7. Invite others to pin to your boards.
Google+
Why Bother with Google+?No. 1 in Detail
Search The most popular search engine in the world. 91% of search traffic in the UK (The E Word, n.d.) and 87% of the worldwide market.
Web Video Google owns YouTube (YouTube, n.d.).
Smartphone The most popular smartphone operating system in the world with Android.
Web Browsers Google Chrome is the most popular web browser in the world (W3 Schools, n.d.).
Webmail Gmail is the most popular webmail service in the world with (Van Alten, 2012).
Location and mapping Google maps used more than any other location or mapping service.
Online Advertising Google Adwords are more used than Yahoo and Bing.
ACTION
1. Share what's ok and what's not with staff.
2. Agree who owns the social contacts.
3. Ensure there's a social media policy in your employment
T&C.
4. Create a plan for the next quarter.
5. Create stock phrases and standard photos.
6. Promote your social space.
7. Integrate into the main marketing plan.
Don’t forget TOOTHPASTE
