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ZAPPOS.COMDELIVERING HAPPINESSDOWNTOWN PROJECT
Downtown Project
CollisionsCommunityCo-Learning
Slide 3
Delivering Happiness - What’s Next?
Clothing
Customer Service
Company Culture
“a great brand is… ______”
Slide 4
Zappos.com
http://media.glassdoor.com/m/7b/2c/00/f6/entrance-to-the-zappos-com-headquarter-office-in-henderson-nv-photo-by.jpg
Slide 5
Las Vegas City Hall
http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
Slide 6
Las Vegas City Hall
Slide 7
Las Vegas City Hall
Slide 8
Nike
http://standardatl.com/home/wp-content/uploads/2010/07/Nike_Campus_Tour_01.jpg
Slide 9
http://static.panoramio.com/photos/original/400729.jpg
Slide 10
Apple
http://www.techzek.com/wp-content/uploads/2011/09/apple_campus-1.jpg
Slide 11
Doggy Day Care
http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG
Slide 12
NYU Campus
http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG
Slide 13
Downtown Vegas - Fremont East
http://www.eatinglv.com/wordpress/wp-content/gallery/odettedowntown/chinatown-038-large.jpg
Slide 14
Downtown Vegas - Fremont East
http://www.lucyvegas.com/sites/default/files/griffin5.jpg
Slide 15
Downtown Vegas - Fremont East
Slide 16
Downtown Vegas - Fremont East
http://roadjournals.viamagazine.com/wp-content/uploads/2011/05/The-Beat-Coffeehouse.jpg
Slide 17
Delivering Happiness - What’s Next?
Clothing
Customer Service
Company Culture
Slide 18
Delivering Happiness - What’s Next?
Clothing
Customer Service
Company Culture
Community
Slide 19
DOWNTOWN PROJECT - $350M
$ 50M – Small businesses
$ 50M – Tech Startups
$ 50M – Education, Arts, Culture
$200M – Real Estate
Slide 20
DOWNTOWN PROJECT GOALS
Slide 21
DOWNTOWN PROJECT GOALS
Live/Work/Play – Walking Distance
Slide 22
DOWNTOWN PROJECT GOALS
Live/Work/Play – Walking Distance
The Most Community-Focused Large City in the World
Slide 23
DOWNTOWN PROJECT GOALS
Live/Work/Play – Walking Distance
The Most Community-Focused Large City in the World
The Co-Learning and Co-working Capital of the World
Slide 24
ROI vs. ROC
Instead of maximizing short-term ROI (Return On Investment)…
Slide 25
ROI vs. ROC
Instead of maximizing short-term ROI (Return On Investment)…
We focus on maximizing long-term ROC
Slide 26
ROI vs. ROC
Instead of maximizing short-term ROI (Return On Investment)…
We focus on maximizing long-term ROC (Return On Community)
Slide 27
ROI vs. ROC and ROL
Instead of maximizing short-term ROI (Return On Investment)…
We focus on maximizing long-term ROC (Return On Community)and institutionalizing ROL
Slide 28
ROI vs. ROC and ROL
Instead of maximizing short-term ROI (Return On Investment)…
We focus on maximizing long-term ROC (Return On Community)and institutionalizing ROL(Return On Luck) – Accelerating Serendipity
Slide 29
THE BIG BET
Accelerating Collisions, Community, and Co-Learning
Slide 30
THE BIG BET
Accelerating Collisions, Community, and Co-Learning
…will lead to…
Happiness, Luckiness,Innovation, and Productivity
Slide 31
DOWNTOWN PROJECT - $350M
$ 50M – Small businesses
$ 50M – Tech Startups
$ 50M – Education, Arts, Culture
$200M – Real Estate
Slide 32
$50M – Small Businesses
Slide 33
$50M – Small Businesses
Criteria
Slide 34
$50M – Small Businesses
Criteria Owner Operated - Passionate
Slide 35
$50M – Small Businesses
Criteria Owner Operated - Passionate Helps Build Community
Slide 36
$50M – Small Businesses
Criteria Owner Operated - Passionate Helps Build Community Execution Ability
Slide 37
$50M – Small Businesses
Criteria Owner Operated - Passionate Helps Build Community Execution Ability Sustainable
Slide 38
$50M – Small Businesses
Criteria Owner Operated - Passionate Helps Build Community Execution Ability Sustainable Unique or First or Best at
Something
Slide 39
$50M – Small Businesses
Criteria Owner Operated - Passionate Helps Build Community Execution Ability Sustainable Unique or First or Best at
Something Story-worthy
Slide 40
Natalie
Slide 41
Natalie
Slide 42
Natalie
Slide 43
Natalie
Slide 44
Natalie
Slide 45
Natalie
Slide 46
Check Cashing
http://www.vegaschatter.com/files/100501/checks_cashed..jpg
Slide 47
Check Cashing
Slide 48
Sarah
Slide 49
Sarah
Slide 50
Sarah
Slide 51
Shipping Containers
http://images03.olx.com/ui/8/84/18/1280992807_108377618_4-cargo-containers-40ft-20-ft-For-Sale.jpg
Slide 52
Shipping Containers
Slide 53
Shipping Container Park
Slide 54
Shipping Container Park
Slide 55
Shipping Container Park
Slide 56
Shipping Container Park
Slide 57
Shipping Container Park
Slide 58
Bike Sharing
Slide 59
$50M – Tech Startups
http://img-s.foursquare.com/pix/EN1ZIL0JC5HTCZYD0PW41SWQYJHURTD204ZFZYBFGPM3F5JS.jpg
Slide 60
$50M – Tech Startups
http://timenerdworld.files.wordpress.com/2011/12/romotivefinal.jpg?w=576
Slide 61
The City as a Startup
http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png
Slide 62
$50M – Startups
http://www.shebytes.com/wp-content/uploads/2011/12/venture-for-america-12-12-11.jpg
Slide 63
$50M – Education, Arts, Culture
http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
Slide 64
$50M – Education, Arts, Culture
http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
Slide 65
$50M – Education, Arts, Culture
http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
Slide 66
$50M – Education, Arts, Culture
http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
Slide 67
$50M – Education, Arts, Culture
http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg
Slide 68
$50M – Education, Arts, Culture
http://mikerossart.net/images/mikeross_enter.jpg
Slide 69
$50M – Education, Arts, Culture
Slide 70
Slide 71
Slide 72
$200M – Real Estate
http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg
Slide 73
WHEN CITIES DOUBLE IN SIZE…
Productivity and innovation per resident increases by 15%
(But not true for companies)
Accelerate serendipity -> Accelerate learning -> Accelerate productivity and innovation
Slide 74
3 INGREDIENTS FOR SERENDIPITY
1. Residential density of 100 residents/acre
2. Street-level activity for residents to collide
3. Culture of openness, collaboration, creativity, and optimism
Slide 75
HOW TO ACCELERATE LEARNING & INNOVATION
Maximize serendipitous interactions
Density in the office
Density in the city
Collisions vs. convenience
Slide 76
Las Vegas City Hall
http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
Slide 77
DIFFERENT GROUPS COLLIDING
1. 2000 Zappos employees2. 1000 Teach For America corp members
and alumni3. Tech Startup Community4. Small Business Community5. Art and Music Communities6. Other Passion Communities7. Local Residents
Slide 78
LEARNING FROM ZAPPOS & COWORKING…
Culture is to a Company
Slide 79
LEARNING FROM ZAPPOS & COWORKING…
Culture is to a Companyas
Community is to a City
Slide 80
LEARNING FROM ZAPPOS & COWORKING…
Culture is to a Companyas
Community is to a CityValues
InnovationSerendipity
ParticipationUpward Mobility
Attracting Startups and the Creative Class
Slide 81
Our Secret Weapon
http://static3.vipasuite.com/resources/dyn/images/459355w783h429s185b/_fn/ogden-3.jpg
Slide 82
LEARNING FROM TED, SUMMIT SERIES, SXSW, BIF…
Curated ContentSerendipity
LearningConnectionsCommunity
Slide 83
Downtown Vegas Every Day
Curated ContentSerendipity
LearningConnectionsCommunity
Slide 84
Fremont St. & Las Vegas Blvd.
Slide 85
Fremont St. & Las Vegas Blvd.
Slide 86
Fremont St. & Las Vegas Blvd.
Slide 87
Fremont St. & Las Vegas Blvd.
Slide 88
Fremont St. & Las Vegas Blvd.
Slide 89
Fremont St. & Las Vegas Blvd.
Slide 90
Fremont St. & Las Vegas Blvd.
Slide 91
Fremont St. & Las Vegas Blvd.
Slide 92
Fremont St. & Las Vegas Blvd.
Slide 93
Fremont St. & Las Vegas Blvd.
Slide 94
Downtown Vegas Monthly Cadence
Slide 95
Downtown Vegas Monthly Cadence
Week 1 – First Friday Week
Slide 96
Downtown Vegas Monthly Cadence
Week 1 – First Friday WeekWeek 2 – Tech Week
Slide 97
Downtown Vegas Monthly Cadence
Week 1 – First Friday WeekWeek 2 – Tech Week
Week 3 – Fashion Week
Slide 98
Downtown Vegas Monthly Cadence
Week 1 – First Friday WeekWeek 2 – Tech Week
Week 3 – Fashion WeekWeek 4 – Catalyst Week
Slide 99
Fashion Incubator – Stitch Factory
Slide 100
Fashion Incubator – Stitch Factory
Slide 101
Return On Collisions (ROC)
What is the value of a resident that is out and about in the community?
Slide 102
Return On Collisions (ROC)
What is the value of a resident that is out and about in the community?
3-4 hours/day
Slide 103
Return On Collisions (ROC)
What is the value of a resident that is out and about in the community?
3-4 hours/dayx 7 days/week
Slide 104
Return On Collisions (ROC)
What is the value of a resident that is out and about in the community?
3-4 hours/dayx 7 days/week
x 40 weeks/year
Slide 105
Return On Collisions (ROC)
What is the value of a resident that is out and about in the community?
3-4 hours/dayx 7 days/week
x 40 weeks/year= 1000 “collisionable” hours/year
Slide 106
Jake – Flint and Tinder
http://images.fastcompany.com/upload/inline-Made-In-The-USA-Flint-And-Tinder-Undies-And-You-Will-Love-It-b.jpg
Slide 107
Jake – Flint and Tinder
Slide 108
Return On Collisions (ROC)
What is the value of a purposeful visitor that contributes to community?
Slide 109
Return On Collisions (ROC)
What is the value of a purposeful visitor that contributes to community?
12 hours/day
Slide 110
Return On Collisions (ROC)
What is the value of a purposeful visitor that contributes to community?
12 hours/dayx 7 days/week
Slide 111
Return On Collisions (ROC)
What is the value of a purposeful visitor that contributes to community?
12 hours/dayx 7 days/week
x 12 weeks/year
Slide 112
Return On Collisions (ROC)
What is the value of a purposeful visitor that contributes to community?
12 hours/dayx 7 days/week
x 12 weeks/year= 1000 “collisionable” hours/year
Slide 113
Return On Collisions (ROC)
“Subscribe” toDowntown Vegas
Slide 114
Return On Collisions (ROC)
1. 100 residents per acre
2. Street-level activity for residents to collide
3. Culture of openness, collaboration, creativity, and optimism
Slide 115
Return On Collisions (ROC)
1. 100 residents per acre
Slide 116
Return On Collisions (ROC)
1. 100,000
Slide 117
Return On Collisions (ROC)
1. 100,000 “collisionable”
Slide 118
Return On Collisions (ROC)
1. 100,000 “collisionable” community
Slide 119
Return On Collisions (ROC)
1. 100,000 “collisionable” community hours
Slide 120
Return On Collisions (ROC)
1. 100,000 “collisionable” community hours per
Slide 121
Return On Collisions (ROC)
1. 100,000 “collisionable” community hours per acre
Slide 122
Return On Collisions (ROC)
1. 100,000 “collisionable” community hours per acre per
Slide 123
Return On Collisions (ROC)
1. 100,000 “collisionable” community hours per acre per year
Slide 124
Return On Collisions (ROC)
1. 100,000 “collisionable” community hours per acre per year
2.3 collisionable hours per square foot
per year
Slide 125
OUR BIG BET… 3 Guiding Principles
Accelerate:1.Collisions2.Community3.Co-Learning
And everything else will fall into place…(productivity, innovation, growth, happiness)
What will people say about downtown?
Slide 126
Slide 127
ZAPPOS, DELIVERING HAPPINESS, DOWNTOWN PROJECT
Slide 128
50% of Humans Live in Cities
http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg
Slide 129
75% Will Live In Cities in Our Lifetime
http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg
Slide 130
The 4-Minute Mile
Slide 131
The 4-Minute Mile
http://en.wikipedia.org/wiki/File:Iffley_Road_Track,_Oxford_-_blue_plaque.JPG
Slide 133
A great
brand
is a story that never stops unfolding.
Slide 134
A great
brandcompany
is a story that never stops unfolding.
Slide 135
A great
brandcompanycity
is a story that never stops unfolding.
Slide 136
A great
brandcompanycitycommunity
is a story that never stops unfolding.
Slide 137
Thank you!
For a copy of this presentation:
For more information:
www.DowntownProject.com
Slide 138
http://www.youtube.com/watch?v=AF4f3l4a4_A