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Ogilvy & Mater/Social@Ogilvy dominated social media at Cannes. Here is a quick glimpse into how we did it. I led social media strategy, creative direction, and execution. This was a tremendous team effort. Many were involved. The team that oversaw the operation - CMO, Marketing Director, Editorial Director, Social Media Director/Community Director, Business Development Director, Group Communications Director for Asia-Pacific, Designer/Creative, and many others. Big shout out to Nikolaj Birjukow, Marketing Director, O&M, Jeremy Katz, Editorial Director, O&M, and Luis Vilches, Creative Designer. This was a team effort far and beyond but these three guys are magicians, and most importantly -- good people!
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by AdAm KornblumCommunity DireCtorSoCial@ogilvy/ogilvy & mather
2013#canneslions
ogilvy & matherimpact
8
Day 1: "ogilvy DominateS SoCial meDia at CanneS" -campaign
We arriveD With an eDitorial CalenDar anD
shareable assets.
ogilvy FoCuSeD on thought leaDerShip...all living in one location.
real-time Coverage, Daily reCapS, inFographiCS, viDeo intervieWS, anD more— all designed to be shared.
Thomas Crampton and video team captured interviews in
real-time with top executives from Coca-Cola, Unilever, our
Chairman and CEO, WPP's CEO, and more.
our Content WaS shared by our clients.
value WaS bakeD into every poStand shared by influencers.
Daily op-eDS ampliFieD our presence
"iF i haD to give one agenCy the granD prix aWarD For FeStival tWitter Coverage it WoulD be ogilvy & mather, no ConteSt."-duo consulting's blog
ogilvy & mather client
feedback global creative director, coca-cola
vp of global advertising strategy and creative excellence
coca-cola
enD reSult: ogilvy earneD"11,000 more mentions than
nearest competitor."-the drum
"ogilvy remaineD leagueS aheaD in the haShtag StakeS." -Salesforce
#ogilvyCanneS earneD126 million impressions.
#ogilvyCanneS 126 million impressions on twittermentioneD in
17,483 tweets
#1 moSt retWeeteD tWeet For all oF #CanneSlionSSOUrCE: SySOmOS
y-o-y groWth on tWitter reaCh
673%% total number oF retWeetS For #ogilvyCanneS:
13,972y-o-y groWth: 576%
ShareD Content on FaCebook SkyroCketeD y-o-y by8,325%
SliDeShare
52,122 views on our thought leadership pieces SOUrCE: SlidESharE
FaCebook poStS earneD
58,530 likesSOUrCE: FaCEbOOk inSighTS
![What it Takes to Make a Moonshot—via Google[X] / #CannesLions #OgilvyCannes](https://img.pdfslide.us/doc/110x75/55d55e98bb61eb69728b460e/what-it-takes-to-make-a-moonshotvia-googlex-canneslions-ogilvycannes.jpg)
