To register, visit www.strategyplus.org.

Why Attend the 2013 Annual Conference? Make new connections with colleagues engaged in strategic management and planning Share your best practices Strengthen your skills Connect with exhibitors who have the tools to make your organizations successful

The ASP Annual Conference is the premier forum for all involved in strategic planning and strategy development.

CONFERENCE EVENTS

• 3 Keynote Speakers• 5 Leaders in an Executive Panel• 4 Deep Dive Workshops• 16 Breakout Sessions• Pre-Conference Workshop• Dozens of Exhibitors• Unlimited Opportunities to Network!

FEATURED SPEAKERS

Nicholas J. WebbPresident, Lassen InnovationIncreasing the ROI on Your Strategic Initiatives. Innovation: The Strategist’s Secret Weapon

William EggersDirector, Deloitte ResearchGetting Big Things Done in Government: Lessons from the Past 50 years

Peter DiGiammarinoCEO, IntelliVen and Chairman, CompusearchManage to Lead: Seven Truths to Simply Change the World

EXECUTIVE PANELCal KelloggChief Strategy OfficerBlue Cross and Blue Shield of Arkansas

Russ McGuireVice-President of StrategySprint-Nextel

Paul HamalianSr. Director, Strategic PlanningHabitat for Humanity

Toby BlackGlobal Sr. VP of Strategic MarketingCHEP

Tino MantellaPresident and CEOTechnology Association of Georgia (TAG)

SPECIAL SESSIONS*Pre-Conference Workshop Michael Wilkinson, CEO, Leadership StrategiesThe Secrets to Facilitating Strategy

Deep Dive IHoward Rohm, President & CEO, The Balanced Scorecard InstituteExecuting Strategy with the Balanced Scorecard

Deep Dive IIFrank Mruk, Associate Dean, New York Institute of TechnologyThe Architecture of Innovation: Frameworks for Strategically Structuring Innovation

Deep Dive IIIJim McComb, SVP, Executive Next Practices InstituteDeveloping and Deploying Next Practices for Your Organization: Seven Steps to Success

Deep Dive IVRandy Rollinson, DePaul University and President, LBL Strategies Strategic Management in the 21st Century – One Organization’s Three-Year Journey

* Additional fee applies. For more information, please contact us at info@strategyplus.org or 1.877.816.2080.

AGENDA – Mon, April 22

8:30a – 12:00p Pre-Conference Workshop*: The Secrets to Facilitating Strategy, Michael Wilkinson, CEO, Leadership Strategies

1:00p – 2:30p Welcome & Opening Keynote: Nicholas J. Webb, President, Lassen Innovation2:30p – 3:00p Networking Break 3:00p – 4:15p Breakout Sessions Series I -- Four concurrent sessions

1. Strategic Innovation – Applied Blue Ocean Strategy: What Strategy Practitioners Need to Know to Lead Their Organizations Over the Next 20 Years 2. Organizational Performance/Alignment – What is Alignment? 3. Tools/Tips/Techniques –All About Value 4. Tools/Tips/Techniques – Turning Strategic Intent into Smart Initiatives

4:30p – 5:45p Breakout Sessions Series II -- Four concurrent sessions 1. Strategic Innovation – Business Model Innovation: The New Frontier of Strategic Planning 2. Organizational Performance/Alignment – Fast Cycle Performance – Four Simple Steps to Building an Accelerated Strategy Cycle 3. Tools/Tips/Techniques – Leveraging Geospatial Analysis Throughout the Strategic Planning Lifecycle 4. Shared Value – Using EVA to Align Planning with Value

6:00p – 7:00p Networking Reception with Exhibitors 7:15p – 9:00p Certification Dinner for Certified Professionals

AGENDA – Tues, April 237:00a – 8:15a Networking Breakfast

8:30a – 10:00a ASP Annual Meeting and Awards (Open to all conference attendees)

10:00a – 10:30a Networking Break with Exhibitors

10:30a – 11:45a Breakout Sessions Series III -- Four concurrent sessions 1. Strategic Innovation – The Business Model as a Tool for Strategic Innovation and Execution 2. Organizational Performance/Alignment – Aligning Business Strategy, Human Capital & the Workplace 3. Tools/Tips/Techniques – Strategic Blueprints – Visualizing Your Corporate Strategy 4. Tools/Tips/Techniques – The Essential Role of Scenario Planning in Strategic Planning Today

12:00p – 1:30p Networking Luncheon: Presentation on Non-Profit Research Presentation of Video Awards

1:45p – 3:00p Breakout Sessions Series IV -- Four concurrent sessions 1. Strategic Innovation – Corporate Foresight: Utilizing Strategic Intelligence Insights for Business Model Impact 2. Organizational Performance/Alignment – All In: How the Best Managers Create a Culture of Belief and Drive Big Results 3. Tools/Tips/Techniques – How Strategy Management Systems Improve Alignment and Execution 4. Tools/Tips/Techniques – What Corporate America Can Learn from the US Army’s Advancements in Strategy and Planning Since 9/11.

3:15 p – 4:40p Keynote Speaker: William Eggers, Director, Deloitte Research

5:00p – 6:45p Networking Reception and Exhibits Deep Dive Session I*: Howard Rohm, President & CEO, The Balanced Scorecard Institute, “Executing Strategy with the Balanced Scorecard” Deep Dive Session II*: Frank Mruk, Associate Dean, New York Institute of Technology, “The Architecture of Innovation: Frameworks for Strategically Structuring Innovation”

7:00p Ambassador Dinners

AGENDA – Wed, April 246:45a – 7:45a Networking Breakfast

Presentation of Richard Goodman Awards 8:00a – 9:15a Executive Keynote Panel:

• Cal Kellogg, CSO Blue Cross and Blue Shield of Arkansas; • Russ McGuire, VP Strategy, Sprint-Nextel; • Paul Hamalian, Sr. Director, Strategic Planning, Habitat for Humanity; • Toby Black, Global Sr. VP of Strategic Marketing, CHEP; • Tino Mantella, President and CEO, Technology Association of Georgia (TAG)

9:30a – 11:00a Closing Keynote Speaker: Peter DiGiammarino, CEO, Chairman, intelliVEN, Compusearch

11:15a – 1:00p Deep Dive Session III*: Randy Rollinson, DePaul University and President, LBL Strategies, “Strategic Management in the 21st Century – One Organization’s Three-Year Journey” Deep Dive Session IV*: Jim McComb, SVP, Executive Next Practices Institute, “Developing and Deploying Next Practices for Your Organization: Seven Steps to Success”

3:00p – 6:00p ASP Certification Testing

*Additional fee applies. For more information, please contact us at info@strategyplus.org or 1.877.816.2080.

FEATURED SPONSORS

Registration & Fees

For more information, please contact us at info@strategyplus.org or 1.877.816.2080.

Additional fee for workshops:• Pre-Conference Workshop: $135 (ASP member), $225 (non-member)• Deep Dive Workshops: $90 (ASP member), $190 (non-member)

Advanced ** Regular*** On-Site

Member $795 $895 $995

Non-member $895 $995 $1,095

Student $295 $395 $495

Affiliate $820 $970 $1,070

Multiple Two or more registrations from the same organization, please call ASP Headquarters at 877-816-2080.

Member - $495Non-members - $595Non-member with 1yr membership - $695

1-Day Rate Members - $295Non-Members - $335

** Advanced Registration ends Friday, March 29 at midnight***Regular Registration ends Friday, April 19 at midnight