2012 uf capabilities

2012 CAPABILITIES

Sunday, January 1, 2012

We create experiences that compel

people to act and believe.

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VALUES


We don’t wait for change, we

direct it

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CATALYSTS1. 2. 3. COLLABORATORS INNOVATORSWith our clients and ourselves In our products and each other

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WE ARE


WHAT WE DO

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We create trans-media experiences using our core

capabilities, analytics, experience design and

product development.

WEB MOBILE BROADCAST DIGITAL RETAIL SOCIAL MEDIA


JAGUAR USAWEBSITE REDESIGN

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Compel

With the redesign of the Jaguar USA brand site we compelled users to fully interact with the new product line through exciting and useful shopping tools, detailed product information and a sneak peak of their future vehicles.

ActUsers were given the full Jaguar experience online by providing them the ability to comparison-shop, customize their own vehicle and schedule a test drive from the new product line.

BelieveYou better believe it.


YOKOHAMA TIRE COMPANYCOMMUNITY-CENTRIC WEBSITE

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Compel

For the Yokohama Tire brand site redesign, we compelled consumers to interact with the brand in new ways via lifestyle search, User-Generated Content (UGC), social channels, and exciting video content of their enthusiasts at a ride-and-drive events. And that was only the beginning…

ActSince launch there has been elevated engagement by their users. The lifestyle search is a key driver from the homepage, and the UGC galleries have received tremendous response. All social and brand channels have exceeded their 2011 goals!

BelieveWith such success in all areas of the website and social media we are continuing to create believers of the Yokohama brand and allowing our core enthusiasts to spread the word about Yokohama.


ENGADGETWINDOWS PHONE APP

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For several years, our team has partnered with Microsoft’s consumer-

facing design teams to create innovative concepts, executions and

prototype experiences.


VIZIOAUGMENTED REALITY MOBILE APP

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As a new client, we have been

working with Vizio to digitize

product packaging, define

advertising for product launch

and place digital experiences

within the hands of their

consumer base.


T-MOBILED3O PRODUCT VIDEO

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Our agency has worked with T-

Mobile for several years as the

Retail AOR. Most recently, United

Future has been increasing the

value we add by producing digital

signage, retail store video, and

other in-store solutions.

Our design team has worked with

T-Mobile for several years

defining their web experience, e-

commerce, and product

interaction design.


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YOKOHAMA TIRE COMPANYLA AUTO SHOW TOUCH SCREEN

As Yokohama’s Digital AOR, we

recently created a multitouch,

digital immersion experience for

their LA Auto Show booth.

The requirement was to create a

unique experience that was not

similar to their web or iPad

application. It also needed to

engage users with a purpose of

educating them about tire care.

We delivered a kiosk experience

integrating social media and an

iPad giveaway sweepstakes. You

can check it out by searching

@Yokohamatc and #laautoshow.


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BOSEIN-STORE TOUCH SCREEN

We were recently chosen by Bose

to create an interactive storefront

to attract shoppers and entice

them into the store with

headphones, home stereo car

audio products.

The content is specified by

season, promotions and what

inventory exists in-store. We

coordinate the digital experience

both with the product and

employees to create a truly

integrated approach to retail.


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ALASKA AIRLINESNUTS FOR HAWAII FACEBOOK CAMPAIGN

Alaska Airlines added over 300

flights to Hawaii from the West

Coast. Wanting to promote the

route, we proposed the idea of

digitally cracking coconuts for a

chance to win airfare - and doing

it all over Facebook to increase

visibility and distribution.

The campaign launched with a

goal of attaining 100,000 fans in

twelve weeks. We accomplished

the goal in less than six weeks!


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ESPN COLLEGE GAME DAYMASCOT HEAD GENERATOR FACEBOOK APP

CompelFor the ESPN Mascot Head Generator Facebook app we compelled users to interact with College GameDay not only on Saturdays, but any day of the week by integrating college football traditions, high-profile coaches and insights that fans could only get from College GameDay.

ActFans created photos of themselves and/or friends with their school's mascot head replacing their own. They voted on their favorite photo for a chance to get their school's mascot head on a College GameDay TV spot!

BelieveWith almost 7K photo uploads and thousands more votes, we continue to engage college football fans and create believers of College GameDay, sharing their brand experiences online.


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WHO WE DO IT FOR


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GREAT BRANDS, GREAT PARTNERSOur primary clients are consumer facing brands that

need trans-media solutions and value long-term

agency relationships.


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WHAT THEY ARE SAYINGRecent quotes from publications featuring our work and

company.

“It’s Steven Spielberg’s futuristic ‘Minority Report’ come to life.”

- The Wall Street Journal

“Client dream.”

- Los Angeles Business Journal

“Best Places to Work.”

- Advertising Age

“Tightly-integrated web and TC agency.”

- Communication Arts

“Using each new technological development as a fresh entry point for potential clients.”

- Ernst & Young

BEST EMERGING WEST COAST DIGITAL AGENCY


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THANK YOUWe appreciate your time and consideration of us with

your digital brand experiences.

Contact us for next steps at:

ANTHONY BROWNDIRECTOR, CLIENT [email protected]

425.891.2414

@AWBROWN

UNITED FUTURESEATTLE AND LOS [email protected]

206.624.5435 OR 310.280.7778

FB/@ UNITEDFUTURE


mailto:[email protected]


