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Text of 2012 Trust Barometer South Korea
1.2012EDELMAN TRUST BAROMETERSOUTH KOREA RESULTS1 Edelman, 2012. All rights reserved.
2. 2012 Edelman Trust Barometer South Korea FindingsMETHODOLOGY OVERVIEW GENERALINFORMEDINFORMEDPUBLICPUBLICPUBLIC 25-64 35-64Twelfth annual studyOnline survey in 25 countries Indicates Global Data30,000+ respondents Indicates Asia Pacific APAC1,000 general population respondents per country Region DataAges 18+ Indicates South Korea DataOversample of informed publics*500 respondents in U.S. and China & 200 inall other countriesAges 25-64 (Trending data among Ages 35-64)College-educatedIn top 25% of household income per age group ineach countryReport significant media consumption andengagement in business news and public policy Asia Pacific (APAC) select countries: India, China, Japan, South Korea, Indonesia, Singapore, Australia, Hong Kong** and Malaysia** South Korea sample: 1,000 general population respondents & an oversample of 200 Informed Publics* This year Informed Publics were surveyed via online methodology instead of telephone** New country included in this years study2 Edelman, 2012. All rights reserved. 3. 3 Edelman, 2012. All rights reserved. 4. Nearly twice as many countries are now skeptics, including S. Korea & Japan;Though five Asia Pacific markets considered Trusters in 2012 20112012GLOBAL 55GLOBAL 51Brazil 80 >China76UAE78UAE68Indonesia74Singapore67China73India65 TRUSTERSNetherlands73Indonesia63Mexico 69Mexico 63 Netherlands61Singapore67Argentina62Hong Kong61 Canada 58India56 Malaysia 57Italy56 Italy56 NEUTRALCanada 55Argentina54South Korea53Australia53Sweden 52 Sweden 49Australia51U.S. 49Spain51 >South Korea44France 50Poland 44Poland 49U.K. 41 DISTRUSTERS Ireland41Germany44 France 40U.S. 42 Germany39U.K. 40