May 18, 2012

1_Outline

SELF Asia with ASES

※ SELF Asia (Social Enterprise Leaders Forum in Asia)

Starting from July 2012, attempts have been made to hold it annually in various

parts of Korea, with Jeonbuk being its first venue. It strives to create a consistent

forum in which Asian social enterprise leaders, policymakers, supporting

organizations, youths, corporations, academics, NGOs, and local governments can

actively participate.

※ ASES (Asian Social Entrepreneurs Summit)

ASES, which is held biennially and has recently celebrated its six-year anniversary,

was held in 2010 with about 300 participants from 15 countries in order to

encourage cooperation and solidarity between social entrepreneurs. This year,

SELF Asia will be co-hosted as a forum and a fair.

‘SELF Asia with ASES’ attempts to create an ecosystem - including a policy agenda, a

supporting structure regarding the development of sustainable communities, and

global cooperation - in order to encourage social entrepreneurship in Asia. This year's

theme is ‚Creating solidarity among Asian social enterprises and an environment that

promotes sustainable growth.‛ The main agendas of the forum include:

I. Creating public and private governance (Innovative Partnership)

II. Defining the roles of community regeneration and social enterprises

III. Creating measures to foster solidarity in Asia to secure the sustainable growth

of social enterprises

IV. Defining the role of the younger generation in revitalizing the social economy.

It will especially strive to provide a venue in which discussions regarding common

issues related to Asian social economy and community regeneration can be held. It will

also attempt to encourage the sharing of knowledge on the fostering of solidarity in

Asia, intensify capacity, and create networking opportunities for Asian social enterprise

leaders.

This year’s forum will include various individuals who thrive in the social enterprise

environment, provide opportunities to expand and reinforce innovative partnerships,

and introduce cooperative models by invoking the government and other private

organizations.

Summary

| Theme |

Creating solidarity among Asian social enterprises and an environment that promotes

sustainable growth

| Subtitle |

The roles of social enterprises in creating sustainable local economies and an Asian

community

| Dates |

July 2, 2012 (Monday) ~ July 4, 2012 (Wednesday)

* ASES Youth Pre Camp: June 30 ~ July 2; Post-Conference Tour: July 5

| Place |

Jeonju, Jeollabukdo

| Participants |

1 Domestic and foreign social enterprise leaders (Networks for vitalizing social

enterprises, social entrepreneurs)

2 Policymakers, government affiliates and local governments

3 Asian youths who are interested in social entrepreneurial activity

4 Anybody interested in making contributions to the society, supporting

organizations, and citizens

| Hosted By |

Korea’s Network for Social Enterprise, Ministry of Employment and Labor, Jeonbuk Provincial

Government

| Organized By |

Korean Social Enterprise Promotion Agency (KOSEA), Work Together Foundation

| Format |

Forum ASES Youth Pre Camp

Pre-Camp for Youths in Asia Forum

Plenary Session1,2,3 Workshop

SE Boom-up Workshop 1,2,3

Banquet Welcome Reception Gala Dinner Closing Ceremony and

Performances

Fair Asia Social Enterprise Fair Fair & Showcase for Collaboration

Tour Post Tour (optional)

2_ Goals and Strategies

Goals

‘Creating solidarity among Asian social enterprises and an environment that promotes

sustainable growth’

Creating an event in which development strategies and foundations for cooperation and

solidarity to reinforce the social economy of Asia are established

Strategies

○ Mutual Learning: Sharing carious information and knowledge based on experiences from all

areas of Asia

○ Depth: Building a discussion through social enterprises and social economic

communications

○ Sharing & Expanding: Raising awareness and public accessibility of social economy by

sharing instances of grassroots movements

○ Solidarity & Network: Establishing a network between public and private spheres in order to

secure a fertile environment for Asian social enterprises

○ Youth Engagement: Developing a social economy model by encouraging the participation

of Asian youths

3_ Program

7

① Pre-Camp for Youths in Asia

2012 SELF ASIA with ASES hopes to work with the younger generation to carry out

the Asian social enterprises’ progressive movement. This year, we are organizing Youth

Pre-CAMP prior to the main event to serve as a meeting place for the young social

entrepreneurs around Asia. Youth Pre-CAMP is designed to engage Asian participants

to raise Asian spirit and be inspired by Asian social entrepreneurs from various fields.

We would like to support youth participants to grow into an influential social

entrepreneurs practicing ‘Think Asia, Act Local’ and build a strong network.

| Goals |

•Gathering of young Asian social entrepreneurs and bring up Asian spirit

•Meeting social entrepreneur participating SELF Asia with ASES

| Outline |

1) Dates/Place

June 30 ~ July 2 / Jeonju University

2) Participants

40 young Asian social entrepreneurs

| Program |

June 30 (Sat) July 1st (Sun) July 2nd (Mon)

Morning

ARRIVAL

Intercultural Learning BE THE ASESIAN (Role of ASESian)

Youth in ASIA Special Lecture

(Working at NPO)

Afternoon

Lunch Lunch

What is SELF ASIA with ASES? (Introduction)

Oh! My Enterprise (Fair Preparation)

Opening & Orientation

Get to know (Ice Breaking)

Mission Tour in Han-ok village

Dinner

Evening Let’s Conference

(Sharing your experience)

Sharing Mission Tour Joining Welcome Reception for 2012 SELF Asia wit ASES WORLD CAFE

(Linking Asian Youth)

| Detailed Layout |

Purpose Program Details

8

Gathering of young Asian entrepreneurs

Opening & Orientation -Orientation on Pre-Camp -Event venue guide and introduce staffs

Ice Breaking -Becoming friends by playing games

Map of Hope -Share travel experiences -Create ‚Map of Hope‛ from the shared stories

Let’s Conference -Share personal experiences and stories -Build networking through learning about each other

brining up Asian spirits

Youth in ASIA -What does ‚Asia‛ mean to us? -Importance of the cooperation between Asian countries and Asian spirit building

Intercultural Learning -Learn each other’s culture through various activities

BE THE ASESIAN

What is SELF ASIA with ASES?

-SELF Asia with ASES Introduction

World Cafe (Linking Asian Youth)

-Discuss role of the youth in Asian cooperation -Draw up a report

Be the ASESIAN -Reinforce the motivation to become ASESian through cooperation

Mission Tour in Han-ok Village

-Tour around the Han-ok village

Meeting social entrepreneur

Meeting with social entrepreneurs

-Special Lecture by Kudo Kei, ‘Working at NPO’

Oh! My Enterprise -Introduce participating social enterprises

9

② Forum

There are three plenary sessions creating a field where development strategies and

foundations for cooperation and solidarity to reinforce the social economy of Asia are

established. Discussion session follows to summarize ideas generated during the

plenary sessions as well as ASES Youth Pre Camp.

| Goals |

_Plenary Session 1 Creating public and private governance (Innovative Partnership)

Public-private partnership program in order to discover foundations to develop a

fertile environment for social enterprises

_ Plenary Session 2 The roles of community regeneration and social enterprises

Introducing and sharing case studies and initiatives of grassroots movements for

community regeneration

_ Plenary Session 3 Measures to foster solidarity in Asia to secure the sustainable

growth of social enterprises

Offering strategies to establish an Asian hub through offline and online discussions

_Discussion

As an entire group, the agendas of the events that were discussed in the Youth

Pre-Camp and Plenary Sessions 1, 2, and 3

| Program |

July 3, (Tuesday) / Riviera Hotel

[Vision] Create an ecosystem for Asian Social Enterprise

Welcome

Reception

09:00~09:30

Opening Speech

5‘ (9:00~9:05) Director of Korea Social Enterprise Promotion Agency (KSEPA)

Congratulatory

Remark 10‘

(9:05~9:15)

Employment and Labor Minister

Welcoming

Remark10‘

(9:15~9:25)

Governor of Jeonbuk

MC 5‘ To be updated

Keynote Speech

09:30~10:20

Keynote Speech

25‘ (9:30~9:50)

Dr. Alex Nicholls (Skoll Centre for Social Entrepreneurship Said

Business School University of Oxford)

10

Keynote Speech

25‘(9:55~10:20)

LEE Keun-Sik (Permanent representative of Korea’s

Network for Social Enterprise, Professor of Development

Economics at The University of SEOUL)

Plenary

Session 1

10:25~12:30

[Topic 1] Creating public and private governance (Innovative Partnership)

Moderator NAM Bu-Won (Steering committee of Korea’s Network for

Social Enterprise, Secretary general of Korea YMCA)

Panels

· Yamada Kiyoshi (Vice President of Tokai Univ)

· Prof. KIM Jong-Gul (Chairperson of Japanese Studies,

Graduate School of International Studies at Hanyang Univ)

· To be determined

Lunch

12:30~14:00

Luncheon

Speech 10‘ · Public Administration and Security Minister

Plenary

Session 2

14:00~15:30

[Topic 2] The roles of community regeneration and social enterprises

Moderator · WON Do-Yeon, Professor at Wonkwang University

(Jeollabuk-do)

Panels

· Rosevi S. Mojica (Philippine Cabuyao, ‘11 PROJECT

COORDINATOR ASIAN BRIDGE PHILIPPINES)

· LEE Sung-Soo (Director-General, Investment Promotion

Bureau, Jeollabuk-do Provincial Government)

· To be determined

Plenary

Session 3

15:40~17:40

[Topic 3] Measures to foster solidarity in Asia

to secure the sustainable growth of social enterprises

Moderator · To be updated

Panels

· Sunit Shrestha (Managing director, Change Fusion)

· LEE Kwang Taek (Prof. of College of Law at Kookmin Univ.,

Board member of Work Together Foundation)

· Dr. Denison JAYASOORIA (Chair, Asian Solidarity Economy

Forum)

· Zekai Wang (Director of Business Development, China

Foundation Center)

Discussion &

Reflection

17:40~18:00

Discussion and Reflection (Q & A)

Moderator Prof. LIM Hyun-Chin, Seoul National University

Panels Keynote speakers and moderators of each sessions

(Including the discussions from Youth Pre-Camp)

11

③ Fair

Fair represents a significant opportunity to enhance brand and product visibility,

promote new and existing products, generate leads, and drive incremental sales. The

Asian Social Enterprise Fair will not only provide an opportunity to show case products

to other social entrepreneurs and public, but also help to create solidarity with others.

Each exhibitor is categorized into one of 8 clusters, so they can generate closer

relationship with others in the same cluster. The fair will be held in Han-ok setting,

generating more traditional and unique environments for participants and exhibitors.

| Goals |

•Select eight major clusters that are in need of solidarity and encourage

participation from Asian social enterprises

•Show case to registered participants as well as to the public

| Outline |

1) Date

July 3, (Wed) ~ July 4, (Thurs), 10:00 ~ 18:00

2) Participating exhibitors (30 Foreign, 10 Korean)

•A showcase in which Asian social entrepreneurs participate (Introducing demo

products and testing services)

•5 social enterprises per each cluster

3) Organization of clusters

Create clusters according to their industry, targets, and topics that center around

the necessity for solidarity in Asia and the feasibility of actual entrepreneurial

activities

Fair Trade Environment Education Responsible Tour

Food & Business Health Care Culture Design & ICT

12

④ Social Enterprise Boom-Up Workshop 1 [Smile Together

Partnership 2012]

Since 2011, the Work Together Foundation has been promoting its Smile Together

Partnership, a project that supports the establishment of social enterprises and

provides operational assistance to developing countries. Through the project, it has

been working to alleviate poverty in various developing countries. In addition, the

Smile Together Partnership attempts to create more employment opportunities while

respecting the local culture and maintaining its sustainability. We wish to share success

stories Asian social entrepreneurs in hoping to find future partners at the 2012 SELF

Asia with ASES.

| Goals |

•Introduce and promote the Work Together Foundation’s ‚Smile Together

Partnership,‛ which provides funding, consulting and general support for

establishing social enterprises in developing countries

•Search for candidates for future projects and outline the 2012 Selection guideline

| Outline |

1) Date

July 4, (Wed) 09:00 ~ 12:00

2) Participation

Total of 70 registered participants

Interested social entrepreneurs and potential donors

| Program |

Timeline Topic Details

1st Segment

09:00~10:00 Overview

*Background, purpose, and expected results of Smile

Together Partnership

*Outline of 2012 Selection guideline: application process,

important dates, selecting criteria, etc.

[Presenter] Myung-Hee LEE, Kyung-Ah, JANG

2nd Segment

10:00~11:00 Case Study

*Effect and outcome of Smile Together Partnership,

Uniqueness of Smile Together Partnership

[Presenter] Charisma(Camp) / Khamsone or Tia (PYC)

Benteay (to up updated) / Lotus (to up updated)

*Break 11:00~11:15

3rd Segment

11:15~12:00 Q&A *Question and answer session

13

④ Social Enterprise Boom-Up Workshop 2 [Asian SE Star]

We like to provide an opportunity for future social entrepreneurs preparing a projects

or business to actively promote at the Asian SE Star workshop. Selected participants

will have a chance to give presentation and demonstration to venture investors and

corporate CRS personnel, and in turn, the panels will provide feedbacks to the

presenters. We hope to raise possibility of cooperation between the two parties

through this workshop.

| Goals |

• Provide an opportunity for Asian social entrepreneurs to promote their enterprise

by introducing them to funding resources and CSRs of various corporations

•Provide an opportunity for corporate CRS personnel and venture investors to meet

new social enterprises

| Outline |

1) Date

July 4, (Wed), 13:00 ~ 16:00

2) Participants

70 Pre-registered participants

Venture investors and corporate CSR personnel (including policy makers and other

supporting bodies) as panel members

| Program |

Time Details

13:00~13:10 (10‘) Asian SE Star! Introduction (Explain the voting process)

13:10~15:40 (150‘) Presentation (10 teams)

Office Hour* (5/10 min)

15:40~15:50 (10‘) Collect feedback from audiences

Vote the Asian SE Star

15:50~16:00 (10‘) Announce the Asian SE Star and prize award

*What is ‚Office Hour?‛

Office hour is the scheduled time specifically granted to students by professors outside

14

of class. Office hour gives students the opportunity to ask in-depth questions and to

explore points of confusion or interest that cannot be fully addressed in class. They are

working with students to uncover the source of their questions through discussions,

asking questions, and giving feedbacks. For workshop 2, we hope to project similar

outcome between the panels and participating social entrepreneurs.

15

④ Social Enterprise Boom-Up Workshop 3 [Asia INSERT: Asia IN! Social

Entrepreneurs Relay Talk]

After 3 days of discussing and learning about each other and their key social activities

through various programs at the SELF ASIA with ASES, we like to open up the stage

for everyone to freely engage and discuss further. Participants within the same cluster

will gather and talk on the practicality and specific actions to ensure the ‘solidarity

among Asian social enterprises.’

| Goals |

•Open-stage and no-format relay talk between participants within the same cluster

in search of innovative and practical plans

| Outline |

1) Date

July 4, (Wed), 17:30 ~ 20:00

2) Participants

30 registered participants per each cluster, a total of 240 participants

3) Procedures

Through a Collaboration Brain Storming Hour, various ideas for solidarity-enhancing

enterprises will be discussed within each Han-ok based on its designated clusters

topic.

* The executive office will only designate the facilitator and encourage free

discussions. Dinner will be served in each Han-ok so that the discussions can

continue during dinner.

16

※ Post Conference Tour

We invite you to join a one-day post conference tour after the conference. Participants

will visit Korean social enterprises located in Jeonju and Wanju and have an

opportunity to explore Korea culture. For many participants the post tour offers much

insight into some of Korea’s great social enterprises. Please note that the tour will end

in Seoul.

| Goals |

• A tour with the purpose of creating foundations for solidarity among social

entrepreneurs and promoting friendship

• Visiting social enterprises that were selected as outstanding cases of community

regeneration

| Outline |

1) Date

July 5, (Thurs), 10:00~17:00

*This is charged program and pre registration is required.