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Marketing isn’t magic, there is a
science to it.
Strategy
Effort Consistency
Treat social marketing as you do other
forms of marketing:
› Strategise
› Implement
› Measure
Regular new content.
Provide free, useful and credible
information.
Use Social Media to deepen your
relationships with prospects.
When they want to buy – they will go
to the person they “know” and trust.
Profit
Market share
New products
Percentage gain in product sale
Industry credibility
More distribution channels
More visibility for your brand
Focus on specific target markets to
achieve these goals
Devise a strategy to target these
markets
Use the right tools to reach the
various target markets
Business
Goal
Target
Audience
Existing
Marketing
3 Social
Media
Actions
Goal #1 Audience #1
Audience #2
Goal #2 Audience #1
Audience #2
Goal #3 Audience #1
Audience #2
Identify social media sites already
reaching your target markets
Sign up to these sites – username
Read the terms and conditions
Set up your profile
READ and LOOK what other people /
businesses are doing
Research how to best use each site
Invite 30 people a day to become your
friends / followers
Have conversations and build relationships
Answer questions
Share links to your own and other websites
Add something new at least twice a week
Create a content calendar and stick to it!
Real story
True voice
Always have a signature / profile with full
contact details, website, etc.
It is about adding real value.
Make it interesting and fun.
Keep it professional.
Allow your personality to shine through.
Remember your Grandma.
Beware
of the
BLACK HOLE
