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2011 2012 2010 Indiana

2011 Marketer Meet-up Indiana Presentation

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Page 1: 2011 Marketer Meet-up Indiana Presentation

2011 20122010

Indiana

Page 2: 2011 Marketer Meet-up Indiana Presentation

Y&F Indiana Facts

• 3Rivers – Fort Wayne, IN

• Assets: $658 Million

• Members: 64,000

• Branches: 18

• Launched: April 2011

Page 3: 2011 Marketer Meet-up Indiana Presentation

Michelle QuinnThe Inside Voice

Page 4: 2011 Marketer Meet-up Indiana Presentation

The InsideVoice 9/12/2011

Livin’ Free Pack:3NN was updated on 9/5 to show our current member growth. We’re still a bit behind but have time to catch up. And per your request we added Facebook activity. Check it out!

Blog:The week of 8/29, Matt addressed some of the questions he got from students at the IPFW Financial Fair; from fixing broken lap-tops to figuring out how to save money in the kitchen…it’s all there.

Video:Young & Free videos can be accessed at YoungFreeIndiana.com, YouTube or Facebook.

Taste of Taste of the Arts: The week of 8/29, Matt spoiled us with a video a day featuring “Taste of Taste of the Arts”, interviewing local food vendors from Taste of the Arts and ending the week with a Mobile Lounge feature. Check out the video to see what happens at Mobile Lounge when no one’s looking!

Oops Refund: So what’s the Oops Refund all about? And what are we doing to make sure we’re not rewarding members for mismanagement, but giving them a chance to learn from their mistakes? Matt cleared a few things up in his blog and video from 9/9.

The InsideVoice 9/12/2011

Livin’ Free Pack:3NN was updated on 9/5 to show our current member growth. We’re still a bit behind but have time to catch up. And per your request we added Facebook activity. Check it out!

Blog:The week of 8/29, Matt addressed some of the questions he got from students at the IPFW Financial Fair; from fixing broken lap-tops to figuring out how to save money in the kitchen…it’s all there.

Video:Young & Free videos can be accessed at YoungFreeIndiana.com, YouTube or Facebook.

Taste of Taste of the Arts: The week of 8/29, Matt spoiled us with a video a day featuring “Taste of Taste of the Arts”, interviewing local food vendors from Taste of the Arts and ending the week with a Mobile Lounge feature. Check out the video to see what happens at Mobile Lounge when no one’s looking!

Oops Refund: So what’s the Oops Refund all about? And what are we doing to make sure we’re not rewarding members for mismanagement, but giving them a chance to learn from their mistakes? Matt cleared a few things up in his blog and video from 9/9.

Challenges/Prizes: Phrase of the Week: We’re stepping into the fourth week of Phrase of the week. It’s a simple way to know what’s going on with Young & Free and win sweet prizes. So follow along on the blog, check facebook and tweet Matt to get letters. Tell all your friends, they can win Flattop Grill gift cards, hoodies and more.

e-update: And as always, we’re doing a monthly drawing for e-update subscribers.

YoungFreeIndiana.com | Follow on Twitter | Like on Facebook

Behind the Solution:You’ve asking for more clarification. Watch the next couple weeks for the first Behind the Solution University Learning course explaining more of the about the livin’ free pack. It includes what’s in it for Members, Team Members and the Membership.

WiLD 96.3 Birthday Bash:On 9/22, WiLD 96.3 is hosting a Birthday Bash featuring Travis Porter, Mims and Sally Anthony. We’re sponsoring the event and will have three live remotes the weeks prior. 9/14 5-6:30pm Maplewood, 9/16 5-6:30pm Illinois Road, 9/20 5-6:30pm Waynedale

Fort4Fitness:9/23 and 9/24th we’re heading to Parkview Field for the Fort4Fitness Health Fair and races. Don’t forget to wish all our team members good luck. Shouts go out to all of you for running… Andrew Culbertson, Tony Marsh, Courtney Keane, Carl Smedberg, Joanna Garza, Erika Poole, Jon Champion, Sara Senesac, Kelly Lapadot, Julie Kimmel, Travis Rolston, Dani Gensler, Lyndsey Jackson, Amy Mulkey, Lisa Cooper, Jenni Long and Josh Keaton!

Out and About:

Spotlight of the Month (Tell Matt. He’ll tell your story.): Check back on 9/16 to see our next featured Spotlight, you won’t be disappointed. And be sure to tell your friends about it. Anyone 18-25 doing something cool around town can enter to be selected for the Spotlight.

Page 5: 2011 Marketer Meet-up Indiana Presentation

Challenges/Prizes: Phrase of the Week: We’re stepping into the fourth week of Phrase of the week. It’s a simple way to know what’s going on with Young & Free and win sweet prizes. So follow along on the blog, check facebook and tweet Matt to get letters. Tell all your friends, they can win Flattop Grill gift cards, hoodies and more.

e-update: And as always, we’re doing a monthly drawing for e-update subscribers.

Behind the Solution:You’ve asking for more clarification. Watch the next couple weeks for the first Behind the Solution University Learning course explaining more of the about the livin’ free pack. It includes what’s in it for Members, Team Members and the Membership.

WiLD 96.3 Birthday Bash:On 9/22, WiLD 96.3 is hosting a Birthday Bash featuring Travis Porter, Mims and Sally Anthony. We’re sponsoring the event and will have three live remotes the weeks prior. 9/14 5-6:30pm Maplewood, 9/16 5-6:30pm Illinois Road, 9/20 5-6:30pm Waynedale

Fort4Fitness:9/23 and 9/24th we’re heading to Parkview Field for the Fort4Fitness Health Fair and races. Don’t forget to wish all our team members good luck. Shouts go out to all of you for running… Andrew Culbertson, Tony Marsh, Courtney Keane, Carl Smedberg, Joanna Garza, Erika Poole, Jon Champion, Sara Senesac, Kelly Lapadot, Julie Kimmel, Travis Rolston, Dani Gensler, Lyndsey Jackson, Amy Mulkey, Lisa Cooper, Jenni Long and Josh Keaton!

Out and About:

Spotlight of the Month (Tell Matt. He’ll tell your story.): Check back on 9/16 to see our next featured Spotlight, you won’t be disappointed. And be sure to tell your friends about it. Anyone 18-25 doing something cool around town can enter to be selected for the Spotlight.

The InsideVoice 9/12/2011

Livin’ Free Pack:3NN was updated on 9/5 to show our current member growth. We’re still a bit behind but have time to catch up. And per your request we added Facebook activity. Check it out!

Blog:The week of 8/29, Matt addressed some of the questions he got from students at the IPFW Financial Fair; from fixing broken lap-tops to figuring out how to save money in the kitchen…it’s all there.

Video:Young & Free videos can be accessed at YoungFreeIndiana.com, YouTube or Facebook.

Taste of Taste of the Arts: The week of 8/29, Matt spoiled us with a video a day featuring “Taste of Taste of the Arts”, interviewing local food vendors from Taste of the Arts and ending the week with a Mobile Lounge feature. Check out the video to see what happens at Mobile Lounge when no one’s looking!

Oops Refund: So what’s the Oops Refund all about? And what are we doing to make sure we’re not rewarding members for mismanagement, but giving them a chance to learn from their mistakes? Matt cleared a few things up in his blog and video from 9/9.

Challenges/Prizes: Phrase of the Week: We’re stepping into the fourth week of Phrase of the week. It’s a simple way to know what’s going on with Young & Free and win sweet prizes. So follow along on the blog, check facebook and tweet Matt to get letters. Tell all your friends, they can win Flattop Grill gift cards, hoodies and more.

e-update: And as always, we’re doing a monthly drawing for e-update subscribers.

YoungFreeIndiana.com | Follow on Twitter | Like on Facebook

Behind the Solution:You’ve asking for more clarification. Watch the next couple weeks for the first Behind the Solution University Learning course explaining more of the about the livin’ free pack. It includes what’s in it for Members, Team Members and the Membership.

WiLD 96.3 Birthday Bash:On 9/22, WiLD 96.3 is hosting a Birthday Bash featuring Travis Porter, Mims and Sally Anthony. We’re sponsoring the event and will have three live remotes the weeks prior. 9/14 5-6:30pm Maplewood, 9/16 5-6:30pm Illinois Road, 9/20 5-6:30pm Waynedale

Fort4Fitness:9/23 and 9/24th we’re heading to Parkview Field for the Fort4Fitness Health Fair and races. Don’t forget to wish all our team members good luck. Shouts go out to all of you for running… Andrew Culbertson, Tony Marsh, Courtney Keane, Carl Smedberg, Joanna Garza, Erika Poole, Jon Champion, Sara Senesac, Kelly Lapadot, Julie Kimmel, Travis Rolston, Dani Gensler, Lyndsey Jackson, Amy Mulkey, Lisa Cooper, Jenni Long and Josh Keaton!

Out and About:

Spotlight of the Month (Tell Matt. He’ll tell your story.): Check back on 9/16 to see our next featured Spotlight, you won’t be disappointed. And be sure to tell your friends about it. Anyone 18-25 doing something cool around town can enter to be selected for the Spotlight.

Page 6: 2011 Marketer Meet-up Indiana Presentation

• Bi-weekly internal eUpdate started in August

• Communicate to organization and reinforce program goals

• Future plans: Calls to action and follow up

• Ensure content is up-to-date

Y&F Indiana

New Members

20002000

18001800

16001600

14001400

12001200

10001000

800800

600600

400400

200200

00

Feb

Mar

Apr

May

Jan

Dec

Nov

Oct

Sept

Aug

Jul

Jun

259

800

Our Goal

New Members

Yearly

Our Mission12 Month Goal1920New Members

AuburnBluffton

Chapel RidgeChestnut PlazaColumbia City

ConsumerLendingDupontGeorgetown

Illinois RoadKendallville

MaplewoodNew Haven

North ClintonNorthland

Online BranchSt. Marys

Van WertWaynedale

West JeffersonWest StateTotal New Members

1010

17

4

12

1

1710

3

1123

2712

21

6

9

6

1913

10

241

BranchBranch New MembersNew Members

We are Short541

Monthly

200

180

160

140

120

100

80

60

40

20

0

wk 3

wk 4

wk 2

wk 1

Our Goal

New Members

We are Short142New Members

Our Mission12 Month Goal1920New Members

18

160

young & free indiana413 monthly active users 46 since last week

205 people like this 2 since last week

56 wall posts or comments this week 45 since last week

251 visits this week 100 since last week

Page 7: 2011 Marketer Meet-up Indiana Presentation

Michelle QuinnThe Inside Voice