2010 trends in customer media

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During the folowing Post bachelor eduction of the Customer Media Council those eight trends willbe discussed with the students by specialist and scientists.

Text of 2010 trends in customer media

  • 1. DE 2010-TRENDS IN CUSTOMER MEDIACustomer Media Council 2010Zeistapril2010

2. CUSTOMER MEDIA Customer Media Council 20101980 1990 2000 2010 3. Customer media gaan meer en meer over content marketing . CUSTOMER MEDIA Customer Media Council 2010 4. Content marketing gaat meer en meer over multiplatformcommunicatie . CUSTOMER MEDIA Customer Media Council 2010 5. WEES DAAR WAAR JE KLANTEN ZIJN MET RELEVANTE, AUTHENTIEKE, CREATIEVE STORIES CUSTOMER MEDIA Customer Media Council 2010 6. 8 TRENDS CUSTOMER MEDIA Customer Media Council 2010 7. 1. Een customer medium iscross mediaal CUSTOMER MEDIA Customer Media Council 2010 8. CUSTOMER MEDIA Customer Media Council 2010 9. CUSTOMER MEDIA Customer Media Council 2010http://allerhande.ah.nl/ 10. CUSTOMER MEDIA Customer Media Council 2010http://allerhande.ah.nl/ 11. CUSTOMER MEDIA Customer Media Council 2010http://allerhande.ah.nl/ 12. CUSTOMER MEDIA Customer Media Council 2010 13. CUSTOMER MEDIA Customer Media Council 2010

  • ALLERHANDE
  • Montly magazine (since 1956)
  • Circulation 2.3 million, reach 4.2 million
  • Digital magazine, with daily new recepies
  • Weekly specials
  • Games
  • How to movies
  • Personal cookbooks
  • Shopping list
  • GPS (*closest shop)
  • In one click everything on your mobilephone

14. 2. Een customer medium is gesegmenteerd en gelocaliseerd CUSTOMER MEDIA Customer Media Council 2010 15. CUSTOMER MEDIA Customer Media Council 2010 16. Customer Media Council 2010CUSTOMER MEDIA 17. 3. Een customer medium ispersoonlijk en relevant CUSTOMER MEDIA Customer Media Council 2010 18. Customer Media Council 2010CUSTOMER MEDIA 19. Customer Media Council 2010CUSTOMER MEDIA 20. Customer Media Council 2010AOK CUSTOMER MEDIA 21. Customer Media Council 2010CUSTOMER MEDIA 22. Customer Media Council 2010CUSTOMER MEDIA 23. Customer Media Council 2010CUSTOMER MEDIA 24. Customer Media Council 2010CUSTOMER MEDIA 25. 4. Een customer medium biedt waardevolle informatie CUSTOMER MEDIA Customer Media Council 2010 26. CUSTOMER MEDIA F Customer Media Council 2010 27. CUSTOMER MEDIA Customer Media Council 2010

  • Zie van Ziggo
  • Magazine and website
  • Magazine 4 times a year
  • 3 million copies
  • Adressed
  • Website, daily refressed

http://www.ziemagazine.nl/ 28. 5. Een customer medium isinteractief CUSTOMER MEDIA Customer Media Council 2010 29. CUSTOMER MEDIA Customer Media Council 2010http://www.yunomi.nl/ 30. Customer Media Council 2010CUSTOMER MEDIA 31. CUSTOMER MEDIA Customer Media Council 2010 32. 6. Een customer medium is smart rich en verrijkt de databaseCUSTOMER MEDIA Customer Media Council 2010 33. CUSTOMER MEDIA Bron: Smart rich media Customer Media Council 2010 34. CUSTOMER MEDIA Bron: Smart rich media Customer Media Council 2010 35. CUSTOMER MEDIA Bron: Smart rich media Customer Media Council 2010 36. 7. Een customer medium maaktgebruik van social media CUSTOMER MEDIA Customer Media Council 2010 37. CUSTOMER MEDIA AUGMENTED REALITY Customer Media Council 2010 38. 8. Een customer medium isauthentiek CUSTOMER MEDIA Customer Media Council 2010 39. CUSTOMER MEDIA Customer Media Council 2010 40. CUSTOMER MEDIA

  • 600.000 FANS
  • 170.000 VIDEO VIEWS
  • 312 PROPOPOSALS TO
  • MARRIAGE
  • 257 REQUEST FOR ADOPTION
  • 27.000 FOLLOWERS ON
  • TWITTER, MORE INFLUENCE
  • THAN HILARY CLINTON

Customer Media Council 2010 41. CUSTOMER MEDIA Customer Media Council 2010 42.

  • Customer mediazijn
  • Cross mediaal
  • Gelokaliseerd
  • Persoonlijk
  • Waardevol
  • Interactief
  • Smart rich
  • Social media involved
  • Authentiek

CUSTOMER MEDIA Customer Media Council 2010 43. CUSTOMER MEDIA Toen Bereik kopen Beleving creren Nu Beleving creren Bereik realiseren Customer Media Council 2010 44. Marketing nu is het creren van functionele platformsmet relevante en authentieke content ,Die we maken of laten Maken door de doelgroep CUSTOMER MEDIA Customer Media Council 2010 45. CUSTOMER MEDIA THNX F On behalf of the Customer Media Council To keep yourself informed please register yourself at www.customermedia.nl Customer Media Council 2010 46. CUSTOMER MEDIA Customer Media Council 2010