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During the folowing Post bachelor eduction of the Customer Media Council those eight trends willbe discussed with the students by specialist and scientists.
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DE 2010-TRENDS IN CUSTOMER MEDIA
Customer Media Council 2010 Zeist april 2010
CUSTOMER MEDIA
Customer Media Council 2010
1980 1990 2000 2010
Customer media gaan meer en meer over
content marketing.
CUSTOMER MEDIA
Customer Media Council 2010
Content marketing gaat meer en meer over
multiplatformcommunicatie.
CUSTOMER MEDIA
Customer Media Council 2010
WEES DAARWAAR JE KLANTEN ZIJN
MET RELEVANTE,AUTHENTIEKE, CREATIEVE
STORIES
CUSTOMER MEDIA
Customer Media Council 2010
8TRENDS
CUSTOMER MEDIA
Customer Media Council 2010
1.Een customer medium is
cross mediaal
CUSTOMER MEDIA
Customer Media Council 2010
CUSTOMER MEDIA
Customer Media Council 2010
CUSTOMER MEDIA
Customer Media Council 2010
http://allerhande.ah.nl/
CUSTOMER MEDIA
Customer Media Council 2010
http://allerhande.ah.nl/
CUSTOMER MEDIA
Customer Media Council 2010
http://allerhande.ah.nl/
CUSTOMER MEDIA
Customer Media Council 2010
CUSTOMER MEDIA
Customer Media Council 2010
ALLERHANDE Montly magazine (since 1956) Circulation 2.3 million, reach 4.2 million Digital magazine, with daily new recepies Weekly specials Games How to movies Personal cookbooks Shopping list GPS (*closest shop) In one click everything on your mobilephone
2.Een customer medium is
gesegmenteerd en gelocaliseerd
CUSTOMER MEDIA
Customer Media Council 2010
CUSTOMER MEDIA
Customer Media Council 2010
Customer Media Council 2010
CUSTOMER MEDIA
3.Een customer medium is persoonlijk en relevant
CUSTOMER MEDIA
Customer Media Council 2010
Customer Media Council 2010
CUSTOMER MEDIA
Customer Media Council 2010
CUSTOMER MEDIA
Customer Media Council 2010
AOKCUSTOMER MEDIA
Customer Media Council 2010
CUSTOMER MEDIA
Customer Media Council 2010
CUSTOMER MEDIA
Customer Media Council 2010
CUSTOMER MEDIA
Customer Media Council 2010
CUSTOMER MEDIA
4.Een customer medium biedt
waardevolle informatie
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Customer Media Council 2010
CUSTOMER MEDIA
F
Customer Media Council 2010
CUSTOMER MEDIA
Customer Media Council 2010
• Zie van Ziggo• Magazine and website• Magazine 4 times a year• 3 million copies• Adressed• Website, daily refressed
http://www.ziemagazine.nl/
5.Een customer medium is
interactief
CUSTOMER MEDIA
Customer Media Council 2010
CUSTOMER MEDIA
Customer Media Council 2010
http://www.yunomi.nl/
Customer Media Council 2010
CUSTOMER MEDIA
CUSTOMER MEDIA
Customer Media Council 2010
6.Een customer medium issmart rich en verrijkt de
database
CUSTOMER MEDIA
Customer Media Council 2010
CUSTOMER MEDIA
Bron: Smart rich mediaCustomer Media Council 2010
CUSTOMER MEDIA
Bron: Smart rich mediaCustomer Media Council 2010
CUSTOMER MEDIA
Bron: Smart rich mediaCustomer Media Council 2010
7.Een customer medium maakt
gebruik van social media
CUSTOMER MEDIA
Customer Media Council 2010
CUSTOMER MEDIA
AUGMENTED REALITY
Customer Media Council 2010
8.Een customer medium is
authentiek
CUSTOMER MEDIA
Customer Media Council 2010
CUSTOMER MEDIA
Customer Media Council 2010
CUSTOMER MEDIA
600.000 FANS
170.000 VIDEO VIEWS
312 PROPOPOSALS TO MARRIAGE
257 REQUEST FOR ADOPTION
27.000 FOLLOWERS ON TWITTER, MORE INFLUENCE THAN HILARY CLINTON
Customer Media Council 2010
CUSTOMER MEDIA
Customer Media Council 2010
Customer media zijn1. Cross mediaal2. Gelokaliseerd3. Persoonlijk4. Waardevol5. Interactief6. Smart rich7. Social media involved8. Authentiek
CUSTOMER MEDIA
Customer Media Council 2010
CUSTOMER MEDIA
ToenBereik kopen
Beleving creëren
NuBeleving creërenBereik realiseren
Customer Media Council 2010
Marketing nu is het creëren vanfunctionele platforms
met relevante en authentiekecontent,
Die we maken of latenMaken door de doelgroep
CUSTOMER MEDIA
Customer Media Council 2010
CUSTOMER MEDIA
THNXFOn behalf of the Customer Media Council
To keep yourself informed please register yourself at
www.customermedia.nl
Customer Media Council 2010
CUSTOMER MEDIA
Customer Media Council 2010
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