WHAT ?WHAT ?

WHY ?WHY ?

HOW ?HOW ?

1. WHERE ARE WE 1. WHERE ARE WE NOWNOW ??

2. WHERE DO WE WANT TO 2. WHERE DO WE WANT TO GOGO ??

3. 3. HOWHOW WILL WE GET THERE? WILL WE GET THERE?

WHAT IS BUSINESS ?WHAT IS BUSINESS ?

WHAT IS BUSINESS DEVELOPMENT ?WHAT IS BUSINESS DEVELOPMENT ?

WHAT ARE ETHICS ?WHAT ARE ETHICS ?

WHAT ARE ETHICAL FOUNDATIONS ?WHAT ARE ETHICAL FOUNDATIONS ?

BUSINESS AND ETHICS ~ BUSINESS AND ETHICS ~ DO THEY GO TOGETHER ?DO THEY GO TOGETHER ?

CAN BUSINESS CAN BUSINESS DEVELOPDEVELOP ON ETHICAL FOUNDATIONS ?ON ETHICAL FOUNDATIONS ?

BUSINESS IS ANY ACTIVITY BUSINESS IS ANY ACTIVITY RELATING TO RELATING TO

PRODUCTION, BUYING AND SELLINGPRODUCTION, BUYING AND SELLINGOR EXCHANGING OR EXCHANGING

OF GOODS OR SERVICES OF GOODS OR SERVICES WITH A WITH A PROFIT MOTIVEPROFIT MOTIVE

BUSINESSBUSINESS IS REQUIRED TOIS REQUIRED TO

GAIN,GAIN,RETAIN,RETAIN,

MAINTAIN &MAINTAIN &

S U S T A I NS U S T A I N•CUSTOMERSCUSTOMERS

• ACTIVITYACTIVITY• PROFITSPROFITS

BUSINESS DEVELOPMENT IMPLIES THATBUSINESS DEVELOPMENT IMPLIES THATYOU MUST YOU MUST STRIVE TO SURPASSSTRIVE TO SURPASSYOUR OWN PAST PERFORMANCE & YOUR OWN PAST PERFORMANCE &

FURTHER,FURTHER,WHEN WHEN COMPETITION EXISTSCOMPETITION EXISTS ~ ~

COSTSCOSTS MUST BEMUST BE REDUCED REDUCEDMARGINSMARGINS MUST BEMUST BE WIDENED WIDENEDTOP LINETOP LINE MUST BEMUST BE IMPROVED IMPROVED

EXISTING CUSTOMERSEXISTING CUSTOMERS MUST BEMUST BE RETAINED RETAINEDNEW CUSTOMERSNEW CUSTOMERS MUST BEMUST BE OBTAINED OBTAINEDNEW MARKETSNEW MARKETS MUST BEMUST BE CONQUERED CONQUERED

BOTTOM LINEBOTTOM LINE MUST BEMUST BE INCREASED INCREASEDGROWTHGROWTH MUST BEMUST BE ACCELERATED ACCELERATEDCREATIVITYCREATIVITY MUST BEMUST BE UNLEASHED UNLEASHED

INNOVATIONINNOVATION MUST BEMUST BE ENCOURAGED ENCOURAGEDRESEARCH & DEVELOPMENTRESEARCH & DEVELOPMENT MUST BEMUST BE STRENGTHENED STRENGTHENED

SO THATSO THAT SURVIVAL / GROWTHSURVIVAL / GROWTH

IS ON SOLID FOUNDATIONS & IS ON SOLID FOUNDATIONS & CAN BE REASSUREDCAN BE REASSURED

ETHICS ARE MORAL BELIEFS AND RULESETHICS ARE MORAL BELIEFS AND RULES

ABOUT ABOUT RIGHT RIGHT ANDAND WRONGWRONGTHAT INFLUENCES THAT INFLUENCES

THE BEHAVIOUR,THE BEHAVIOUR,ATTITUDES ANDATTITUDES ANDPHILOSOPHY OF LIFEPHILOSOPHY OF LIFE

OF A GROUP OF PEOPLEOF A GROUP OF PEOPLE

• CHARACTERCHARACTER• INTEGRITYINTEGRITY• OBJECTIVITYOBJECTIVITY• PURSUIT OF TRUTHPURSUIT OF TRUTH• CONCENTRATIONCONCENTRATION• PURITY OF PURITY OF [ T+W+A ][ T+W+A ]

• TRUTHFULNESSTRUTHFULNESS• PATIENCEPATIENCE• SELF-MASTERYSELF-MASTERY

• COMMITMENTCOMMITMENT• PUNCTUALITYPUNCTUALITY• EQUALITYEQUALITY• ORDERLINESSORDERLINESS• SIMPLICITYSIMPLICITY• HONESTYHONESTY• HUMILITYHUMILITY• ABSENCE OF ANGERABSENCE OF ANGER• CLEANLINESS CLEANLINESS Etc.,Etc.,

THE SOLID STRUCTURE WHICH SUPPORTS THE SOLID STRUCTURE WHICH SUPPORTS THE SYSTEMTHE SYSTEM

BUSINESSBUSINESS HAS ITS PRIMARY FOCUSHAS ITS PRIMARY FOCUS

ON ON PROFITS AND SURVIVALPROFITS AND SURVIVAL

ETHICSETHICS PRIMARILY DEALS WITHPRIMARILY DEALS WITH

WHAT IS WHAT IS RIGHT AND WRONGRIGHT AND WRONG

COMPARISONCOMPARISON

COMPETITIONCOMPETITION

COMPETENCIESCOMPETENCIES