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0Rollins College: Prof. M. Fetscherin
www.secondliferesearch.blogspot.com
1Rollins College: Prof. M. Fetscherin
User Behavior & Acceptance of Second LifeAn Explorative Study
Dr. M. FetscherinDr. C. Lattemann
Rollins College & University of Potsdam
2Rollins College: Prof. M. Fetscherin
• When do people use SL? • Who is using SL?• How and where accessing SL?• Is SL perceived easy to use?• Is SL perceived useful?• What are the motives using SL?• SL as a learning/working environment? • Conclusion
Agenda
3Rollins College: Prof. M. Fetscherin
• Week-end most people on SL
• Highest on Sunday• Lowest on
Wednesday• Main use leisure
When do people use SL (Inter-day)?
4Rollins College: Prof. M. Fetscherin
Who is using SL?
• Survey of 250 respondentsduring May 2007
• Gender: Almost equally split• Age: 19-70 years old• Experience:
• 56% less then 6 months• 90% less than 1 year• 1% more than 3 years
• Diversity in gender/age • 90% < 1 year experience• SL still “infancy”• Users = early adopters
5Rollins College: Prof. M. Fetscherin
• Majority access SL with desktop
• Majority access SL from home
How and where accessing SL?
• How to Access?• 55% Desktop wired• 32% Notebook wireless • 13% Notebook wired
• Where to Access?• 71% from home• 17% from University• 11% from work• 1% other
6Rollins College: Prof. M. Fetscherin
Is SL easy to use?
• Percentage of respondents agree/strongly agree…• 67% flexible to interact with• 65% interaction with SL is clear and understandable• 52% learning to operate SL is easy• 56% easy to use• 47% to become skillful using SL
• Overall SL is perceived positively as easy to use but still 12 – 36% disagree/strongly disagree with above statements
• However, respondents are early adopters
7Rollins College: Prof. M. Fetscherin
Is SL useful?
• Percentage of respondents agree/strongly agree…• 70% improves collaboration with others
• 69% improves communication with others
• 61% improves cooperation with others
• 49% enables to search/meet faster people and 52% effective in searching and meeting people
• Still improvements needed
8Rollins College: Prof. M. Fetscherin
What are the motives using SL?
• Percentage of respondents agrees/strongly agrees …• 92% visit virtual places
• 86% learning purposes
• 68% “play in virtual worlds” (leisure)
• 66% meet people
• 37% agree/strongly agree to have a space to change identity
9Rollins College: Prof. M. Fetscherin
SL as a learning/working environment?
• 82 – 90% agree or strongly agree with above statements• SL has the potential to become a widely accepted learning
environment• SL motives and can make learning and working more
interesting and fun
10Rollins College: Prof. M. Fetscherin
Future of SLWhere is SL
next?
11Rollins College: Prof. M. Fetscherin
• Most people on SL are online on the week-end (Sunday) with preference in the evening and at night
• Second Life is used in most cases as a “leisure” activity
• Users wide diversity in gender and age with limited experience
• SL still “infancy” and users are innovators and early adopters (Product Diffusion Curve)
• Majority access SL with desktop and from home
Conclusion (1/2)
12Rollins College: Prof. M. Fetscherin
• Overall SL is perceived as easy to use
• Key motives to use SL is curiosity and learning purpose
• SL has the potential to become a widely accepted learning environment
• SL motives learning and working, makes it more interesting and fun
• SL had a good start but unclear of sustainability due to• Ease of use
• Consumer Behavior
• Competition
Conclusion (2/2)
13Rollins College: Prof. M. Fetscherin
Thank you