Twenty Questions

Rebranding

Twenty Questions

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6 7 8 9 10

11 12 13 14 15

16 17 18 19 20

1. What does rebranding mean? Is the way or ways in which a

place is redeveloped & marketed so that it gains a new identity. It can then attract new investors & visitors

2. What is a post-industrial economy?

Industry has declined resulting in unemployment and new tertiary industries are created – knowledge, banking & finance and tourism.

3. What is a brownfield site?

An area of derelict land available for regeneration eg Western Riverside, Bristol Harbourside.

4. Why did the London Docklands need regeneration?

The docks had closed Ships were too big Containers used Tilbury &

Folkestone 60% of adult men were

unemployed Docks were a derelict site.

5. Name 3 cities that needed regeneration in the 1980’s

Liverpool Manchester Leeds Bristol Glasgow Cardiff Newcastle

6. What transport improvements were made in the London Docklands?

Jubilee line extended Docklands Light Railway New road links London City Airport

7. Who are the key players involved in regeneration?

Landowners Designers Investors Local authorities Local people Governments

8. What happened on 6th July 2005?

IOC announced that London had won the did to host the 2012 Olympics

9. Give three benefits of the 2012 Olympics

Jobs New sports facilities Improved environment Better transport Affordable housing

10. What is economic leakage?

When money earned in one location leaks or is spent in another location

11. What is a transport hub?

Several transport links converge in one location

12. What is a negative multiplier?

This means a downward spiral, or cycle, where economic conditions prevent growth

13. What makes a sustainable development?

Use existing facilities Brownfield land Financially solvent Use solar power and recycle water Involve local people Protect habitats Accessible by public transport Create longterm jobs.

14. Why did Manchester need reimaging?

Economic decline in the 1980’s Derelict land Poor housing High unemployment Declining economy Poor image

15. What strategies were used to reimage Manchester?

Music Television & media Retailing Sport Culture Transport

16. What are the problems in Walton on the Naze?

Ageing population Live on pensions Few restaurants Migration away Little well paid work Lack of entertainment

17. Why is Cornwall in crisis?

One of Europe's most deprived areas Low wages – lowest weekly wage in Britain Decline in the rural economy Lack of rural services Lack of jobs Post-production countryside Seasonal and part time jobs Leakage

18. What is the core & periphery?

Core – where most wealth is produced

Periphery – remote rural areas.

19. The Index of Multiple Deprivation is used by the government, what are the 7 measures used?

Crime Education Health Environment Housing Income Unemployment

20. Name Five flagship projects used to rebrand.

Eden Project Lowry Centre Trafford Centre South gate Shopping Centre Cabot's Circus @Bristol Fifteen