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This is a part of the Social Media Training in Singapore. Presented by : Andrew Chow ([email protected])
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Indiscriminate Tagging
• Nothing is more
irritating than
finding ourselves
being tagged to
something that
doesn’t concern us!
1
Excessive Routine
Group Broadcast
• It will be a disaster
for your brand if
you use Facebook
like just another
broadcasting
channel
2
Posting your Product onto
Competitor’s Group or Fan Page
3
• If the owner of the
page or group
reports to
Facebook, you
can be warned, or
eventually banned!
Create a Fan Page with
No Fans and No Update
4
• What’s the use of creating
a Page where the Fans
have nothing to cheer
about the page?
Remember the content is
imperative for good
conversation to happen
Create a Personal Profile of your
Company & Adding others as Friends
• Facebook is for anyone who has a real “face”. If you are a person managing your brand, create a profile. Consequently create a Fan page for your company
5
Forbidding Your Fans to Share
(Feedback) Anything on Page
6
• The main activity on social media is conversation. Who wants to be your fans when only you can talk and they can’t? Your page will become just like any other mass media.
Fan Page with No Twitter,
Youtube or Slideshare tabs
• Fan Page is your brand’s
homepage on Facebook.
Leveraging its huge base
to bring traffic to other
platform where your
brand has a presence is
important
7
Over Crowding Your Pictures
with Only Your URL
www.pholan.com www.pholan.com www.pholan.com
www.pholan.com
www.pholan.comwww.pholan.comwww.pholan.com
www.pholan.com www.pholan.com
8
Deleting (Censoring)
Negative Comments
9
• Do not ever think people won’t
notice it! It will be
embarrassing if fans post the
comments a 2nd time. Use
every opportunity in finding a
bridge from handling negative
comments to communicate
your brand further
Spamming by Sending
Group Private Messaging
• Though this may be
done on a personal
level, it may result in
bad personal
branding and affect
the image of your
brand which you
broadcasted
10
Failure to Include Facebook
Forecast/Growth Metrics
• Forecasting and Charting growth in areas like Fan base, postings, content upload are key measurement of Social Media Branding. No measurement means no ROI!
11
Failure to Plan for Posting
Schedule on Your Page
12
• Forecasting and
Charting of Growth in
membership, postings
or content upload are
key measurement of
Social Media Branding.
No measurement
means no ROI
Only 1 Administrator
• Designating only one person to manage a page may not be able to cope with the job scope of monitoring feedback, updating, event management, etc. Having more administrators will add more variety in the form of human voices within the page. Moreover, your page will risk being dormant if the administrator’s profile is disabled for some reasons.
13
Bad Grammar
in Posts or Replies
14
• Having social conversation
doesn’t necessarily means
bad grammar is cool.
Anyone who maintains a
page represent the brand.
No company wish to
associate bad English as
an attribute of their brand.
Lack of Monitoring through Google
Analytics for Facebook link
• The success rate of converting of prospects to customers from Facebookdepends on analysis of web users’ behaviour on your web. Monitoring all new users from Facebook link contribute to the overall ROI of a Social Media marketing approach.
15
No Integration
With Other Web Strategies
16
• Having a Facebook’s page is just another channel of marketing and branding. All other web strategies must be aligned, implemented and integrated with Social Media channel eg. Customer Relationship Management system, etc
Failure to use Targeting option in
FACEBOOK Advertising
• Though Facebook is almost reaching 500 million users, its unique advertising preposition lies in the Targeting Option where you can select your target audience anything from gender to location to interest to even educational level.
17
Under Bidding in
Facebook Advertisement
18
• Plan for a monthly budget,
decide how many clicks you
wish to get from Facebook
users, the higher the bidding
for Pay-per-Click (PPC), the
more occurrence your ad will
appear. Bidding the minimal
will never be effective for
obvious reason
No Facebook Application to
Engage Your Fans
19
• Facebook is a application on social media which gives opportunity to more than 50,000 other applications. Design and Develop an application on Facebookthrough API to build your brand. Be creative in forming new ways for fans and prospects to interact.
No Facebook Connect
From your Website
20
• Your main corporate site will not be deemed as ready for social media if you do not have Facebook Connect.
• It allows users to join your site as members by allowing their profiles to be connected.
• Open ID serves a similar purpose although not as effective in lead generation.
Recap…1. Indiscriminate tagging
2. Excessive Routine Group broadcast
3. Posting your product onto your competitor’s group or fan page
4. Create a fan page with no fans and no update
5. Create a personal profile of your brand and adding others as friends
6. Forbidding Your Fans to Share (Feedback) Anything on Page
7. Fan page without twitter, youtube and slideshare tabs
8. Over crowding your pictures with only your URL
9. Deleting or censoring negative comments
10. Spamming by group private messaging
11. Failure to Include Facebook Forecast/Growth Metrics
12. Failure to Plan for Posting Schedule on Your Page
13. Only 1 administrator
14. Bad grammar in post or replies
15. Lack of Monitoring through Google Analytics for Facebook link
16. No integration to other web strategies
17. Failure to use Targeting option in FACEBOOK Advertising
18. Under bidding in FACEBOOK Advertisement
19. No Facebook Application to
Engage Your Fans
20. No Facebook Connect from your website
Presented by: Andrew ChowSocial Networking
Facebook - http://www.facebook.com/profile.php?id=1081391088&ref=name
Plaxo http://ideasandrew.myplaxo.com/
Linkedin - http://sg.linkedin.com/in/ideasandrew
Social Media Sharing
Flickr Collection - http://www.flickr.com/photos/ideasandrew/
Youtube Channel - http://www.youtube.com/user/ideasandrew
Slideshare - http://www.slideshare.net/ideasandrew
Podomatic - http://ideasandrew.podomatic.com
Social Blogging / Micro-blogging
Twitter - http://twitter.com/Ideasandrew
Wordpress – www.andrewchow.sg
Social Bookmarking
Delicious - http://delicious.com/Ideasandrew
Social Collaboration
Wikipedia - http://en.wikipedia.org/wiki/User:Ideasandrew
Meet up - http://www.meetup.com/members/11966314/
