20 Ideas You Can Steal Right Now

Poke the Box: “Stop thinking outside the box; outside the box is a

vacuum. Go to the edge of the box and make a change.”~ Seth Godin ~

A Little Seth Godin…

Godin-ism1. Have more bad ideas

Godin-ism:

2. Have stand-up meetings

Godin-ism:3. Create scarcity– Accepted for Linchpin Conference– Rejected for Domino Project Street Team

Be Remarkable4. Operation Thank-You (Medford-Jackson County OR)5. Save “remarks” (testimonials) on video6. Advertise to strangers or Reward influential referrers?7. Mass vs. Meaning: Roundtables or cattle-calls?

8. Tell stories

If you don’t tell your story, the public will make one up• The Bank that almost didn’t invest online• Split-testing fundraising letters

9. Own your own social media siteLet your members talk to each other free of charge• WACE, US Chamber Institute, Redondo Beach, North Mason

County Washington, Owensboro Kentucky, Mount Vernon Ohio

• Moved SalemChamber.org to #1 among chamber sites

10. Chamber TV• YouTube will become #1 in search in 2011• Top 10 FAQ’s answered in video, transcribed

11.

Hey Groupon, meet TryItLocal.com12.

13. Have the best web technologyfastChamber.com to introduce Chamber WebPro in March

14. Discover crowd-sourcing2011 Directory cover above; +January newsletter cover story

15. Search Engine Optimized DirectoryEarly results in Salem: SEO providing FIVE TIMES the impressions

16. Be Social - CrowdriseIf you don’t give back no one will like you

17. WhoCanHelp.comFree to Chambers?

18. Promote what’s NEWWhen was the last time McDonald’s advertised the Big Mac?

• Proactive membership renewal calls - b2bProfessionals.net

• ChamberDiscountCard.com• Bring publications in-house -

ChamberMarketingPartners.com• Convert to Tiers - ChamberThink.com

19. Out-Source Intelligence

20. Treat members differentlyOffer choices, then offer more: Tiers and multi-year discounts; pathwaysSamples and downloadable book at ChamberThink.com

Bonus Idea!

21. Be Generous

Digital copy FREEat KyleSexton.comfor WACE IMAGINEconference attendees