1st session introduction

Youth in Action Youth in Action Youth in Action Youth in Action

Social entrepreneurship Social entrepreneurship Social entrepreneurship Social entrepreneurship ----

A chance for the future?A chance for the future?A chance for the future?A chance for the future?

Introduction to social entrepreneurship and social business Introduction to social entrepreneurship and social business Introduction to social entrepreneurship and social business Introduction to social entrepreneurship and social business

TTTT aaaa nnnn dddd eeee mmmm SSSS oooo cccc iiii aaaa llll SSSS.... CCCC.... CCCC.... LLLL....

NIF: F65570400

www.tandemsocial.com

[email protected]

Trafalgar Street, 25 2nd 2, 08010 Barcelona

IndexIndexIndexIndex

• Barcelona program

• Exercise

• Social business

• Support tools and specific funding for social enterprises

• Key Factors

2

• Key Factors

• Main challenges of social entrepreneurship in Europe

• Competition Youth in Action project

• Conclusions

Barcelona program, September 2013

• Thursday 12Thursday 12Thursday 12Thursday 12: Arrival day

• Friday 13Friday 13Friday 13Friday 13:

– 8.45h – 9.30h Welcome coffee

– 9.30h–11h. Visit social business: Apunts

– 12h–14h Visit social business: Formació i Treball

– 14h–16h Lunch in Formació i Treball (Social Business)

– 16h 16h 16h 16h ––––18h 118h 118h 118h 1stststst session: Introduction to social entrepreneurship and social session: Introduction to social entrepreneurship and social session: Introduction to social entrepreneurship and social session: Introduction to social entrepreneurship and social

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– 16h 16h 16h 16h ––––18h 118h 118h 118h 1stststst session: Introduction to social entrepreneurship and social session: Introduction to social entrepreneurship and social session: Introduction to social entrepreneurship and social session: Introduction to social entrepreneurship and social

business. Palau business. Palau business. Palau business. Palau MacayaMacayaMacayaMacaya

– 20.30h Dinner at Dones de Foc (Social Business)

• Saturday 14Saturday 14Saturday 14Saturday 14:

– 11h-13h 2nd session: Discussion about business ideas with a social impact,

introduction to CANVAS methodology.

– 14h. Lunch in Norai (Social business) Museu Marítim de Barcelona

– Free afternoon

• Sunday 15Sunday 15Sunday 15Sunday 15: Departure day

Useful addresses in Barcelona

• Thursday 12Thursday 12Thursday 12Thursday 12: Arrival day

• Friday 13Friday 13Friday 13Friday 13:

– 8.45h – 9.30h Welcome coffee at Guitó bar. Gran Vía 539, Barcelona. A terrace on the corner

with Villarroel Street. How to go: walk to pza glories take Metro L1 Red line stop in Urgell. Exit:

Villarroel street.

– 9.30h–11h. Visit social business: Apunts. Consell de Cent, 217 Barcelona. How to go: walk to

pza glories take Metro L1 Red line stop in Urgell

– 12h–14h Visit social business: Formació i Treball. C Llull, 430. Sant Adrià de Besòs, Barcelona

– 14h–16h Lunch in Formació i Treball (Social Business) C Llull, 430. Sant Adrià de Besòs

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– 14h–16h Lunch in Formació i Treball (Social Business) C Llull, 430. Sant Adrià de Besòs

– 16h 16h 16h 16h ––––18h Introduction to social entrepreneurship and social business: Palau 18h Introduction to social entrepreneurship and social business: Palau 18h Introduction to social entrepreneurship and social business: Palau 18h Introduction to social entrepreneurship and social business: Palau MacayaMacayaMacayaMacaya. Pg . Pg . Pg . Pg SantSantSantSant

Joan, 108, BarcelonaJoan, 108, BarcelonaJoan, 108, BarcelonaJoan, 108, Barcelona

– 20.30h Dinner at Dones de Foc (Social Business). Marina 240, Barcelona. How to go: Metro L2

purpure line stop: Monumental

• Saturday 14Saturday 14Saturday 14Saturday 14:

– 11h-13h 2nd session: Discussion about business ideas with a social impact, introduction to

CANVAS methodology. Trafalgar 25 2nd, 2nd . How to go: walk to pza glories take Metro L1 red

line, stop in Urquinaona

– 14h. Lunch in Norai (Social business) Museu Marítim de Barcelona. Av. de les Drassanes s/n.

How to go: L3 green line, stop: Drassanes

• Sunday 15Sunday 15Sunday 15Sunday 15: Departure day

Index


• Exercise

• Social business


• Key Factors

5

• Key Factors



• Conclusions

Exercise

You have 10 minutes to discuss the issues raised

Together we

Work in pairs

1 Cypriot – 1 Spaniard

6

Each pair presents their answers (2 ‘)

Together we will discuss the answers

exposed

What do you think are the most representative factors of a social business?What do you think are the most representative factors of a social business?What do you think are the most representative factors of a social business?What do you think are the most representative factors of a social business?

What elements should NOT be in a social business?What elements should NOT be in a social business?What elements should NOT be in a social business?What elements should NOT be in a social business?

Index


• Exercise

• Social business

• The two streams of social entrepreneurship

• The elements that determine a Social Enterprise

7

• Social Enterprise requirements


• Key Factors



• Conclusions

The two streams of social entrepreneurship

StreamsStreamsStreamsStreams FeaturesFeaturesFeaturesFeatures

STREAM 1: Social Social Social Social

entrepreneurs entrepreneurs entrepreneurs entrepreneurs as

the core of the

definition

• Definition focused on the social entrepreneur role as the core

of entrepreneurship.

• The social entrepreneur as a leader.

• Individuality around the figure of social entrepreneurs.

8

STREAM 2: social social social social

enterprise enterprise enterprise enterprise as the

core of the

definition

• Definition focused on social enterprise as the core of

entrepreneurship.

• The social enterprise as a whole.

• Collectivity and participation around the figure of the social

enterprise.

There are two distinct streams in terms of the different definitions surrounding the concept of There are two distinct streams in terms of the different definitions surrounding the concept of There are two distinct streams in terms of the different definitions surrounding the concept of There are two distinct streams in terms of the different definitions surrounding the concept of

social entrepreneurship: one focused on the entrepreneur role and the other focused on the social entrepreneurship: one focused on the entrepreneur role and the other focused on the social entrepreneurship: one focused on the entrepreneur role and the other focused on the social entrepreneurship: one focused on the entrepreneur role and the other focused on the

organization as a social enterprise.organization as a social enterprise.organization as a social enterprise.organization as a social enterprise.

Index


• Exercise

• Social business



9



• Key Factors



• Conclusions

Cloud concepts

10

Main elements and elements derived

11

Index


• Exercise

• Social business



12



• Key Factors



• Conclusions

Minimum requirements for the Social Enterprise

Social business born as a result of the Social business born as a result of the Social business born as a result of the Social business born as a result of the

detection of a ...detection of a ...detection of a ...detection of a ...

... and through an ...... and through an ...... and through an ...... and through an ...

SOCIAL NEEDSOCIAL NEEDSOCIAL NEEDSOCIAL NEED

Process through which products are obtained, goods or

services that meet the needs of people. Economic activity

We understand as a social need a situation in which a

community of people are affected at environmental,environmental,environmental,environmental, socialsocialsocialsocial

and/orand/orand/orand/or culturalculturalculturalcultural level, due to lack of access and becoming

vulnerable.

SOCIAL SOCIAL SOCIAL SOCIAL

BUSINESS BUSINESS BUSINESS BUSINESS

SocialSocialSocialSocial EnvironmentalEnvironmentalEnvironmentalEnvironmental CulturalCulturalCulturalCultural&/or &/or

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... want to produce a ...... want to produce a ...... want to produce a ...... want to produce a ...

ECONOMIC ACTIVITYECONOMIC ACTIVITYECONOMIC ACTIVITYECONOMIC ACTIVITY

POSITIVE IMPACTPOSITIVE IMPACTPOSITIVE IMPACTPOSITIVE IMPACT

services that meet the needs of people. Economic activity

must be sustainablesustainablesustainablesustainable over time and allow the social business to

compete in the marketmarketmarketmarket.

Alterations, changes or transformations that aim to reverse

the initial situation and that occur as a result of a specific

action. The impact is measured by asking us about the

performance: howhowhowhow it develops, whatwhatwhatwhat productproductproductproduct orororor serviceserviceserviceservice it

offers, and totototo whomwhomwhomwhom it addresses.

BUSINESS BUSINESS BUSINESS BUSINESS

MINIMUM MINIMUM MINIMUM MINIMUM

............ thus transforming the initial thus transforming the initial thus transforming the initial thus transforming the initial

situation.situation.situation.situation.

SustainabilitySustainabilitySustainabilitySustainability Market Market Market Market

• HowHowHowHow????

• What?

• To whom?

• How?

• What?What?What?What?

• To whom?To whom?To whom?To whom?

• HowHowHowHow????

• What?What?What?What?

• To whom?To whom?To whom?To whom?

o o

Social needs exercise

Nowadays, what do you think are social needs?Nowadays, what do you think are social needs?Nowadays, what do you think are social needs?Nowadays, what do you think are social needs?

Do you know companies that are trying to solve Do you know companies that are trying to solve Do you know companies that are trying to solve Do you know companies that are trying to solve

social needs? social needs? social needs? social needs?

Initial questions....

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Table field for social needs (1/3)

General environmentIt involves all the environmental needs without none of them is a

primary need

EnergyImprove efficiency in the use and production of energy, reducing

carbon footprint (including Climate Change).

WaterWater cycle maintenance as a vital support for the human and

natural systems

Environment

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Environment Environment Environment Environment

natural systems

Biodiversity (flora and

fauna)

Preserve living species for their intrinsic values (derived funds,

maintenance of natural systems, etc.) and for ethical reasons.

Natural areas and

landscape

Maintain and restore natural areas and landscape elements as

physical systems that are part of our habitat, provide natural

resources and intangible values .

Waste - PollutionMinimize the volume and toxicity of waste we generate and we

throw out to the terrestrial environment, aquatic and atmospheric.


Social

General Social Involves all social needs without none of them is a primary need.

Basic (food-clothes)Enable access to what is needed for the well-being and physical

survival.

WorkEnable access to dignified employment (wage and temporary

contracts)

Provide an universal access and utilization of education, teaching and

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SocialSocialSocialSocial

Education

Provide an universal access and utilization of education, teaching and

instruction for children and adults, to achieve the full development of

his personality

Housing Opportunity to access in a particular space where you can live with

sufficient conditions of health and hygiene

Social capital (social

network, social relations)

Circle of friends and acquaintances that facilitate social contacts and

professional development without discrimination on community

participation

HealthPromoting prevention, care and rehabilitation of people to be healthy

and develop all their capabilities

Personal autonomy Promoting independence for people to improve their quality of daily life


Cultural

General Culture Involves all cultural needs without none of them is a primary need.

Artistic creation Enable and promote the artistic talent, creative skills, the ways and

instruments for producing and improvement of artworks

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CultureCultureCultureCulture

Cultural heritage

Safeguarding and protection of the set of all goods, materials (tangible)

and intangible assets, for its own value, that are considered of relevant

interest to the continuity of the identity and culture of the people. In this

way, there should be properly preserved for future generations and

could be studied for all those who want to used, enjoy and visit.

Other aspects of Social Business

PARTICIPATIONPARTICIPATIONPARTICIPATIONPARTICIPATION

Participation is transmitted as an indispensable element for

achieving the collective good and balanced management of

resources. The collective ownership, as opposed to private

property, places social enterprises under transformation.

Property and private

decision

Property and collective

decision

+-

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PROFITPROFITPROFITPROFIT

The non-search of a individual disproportionate profit,

translates into involvement and belief in the group project,

that develops the social enterprise.

Profit Non-profit

Limited profit+-

Fo

r n

on

-pro

fit

100%

Social

Business

To analyze

Social business born as a result of the detection of a social need social need social need social need and by an economic economic economic economic

activityactivityactivityactivity aims to generate a positive impact positive impact positive impact positive impact on society, even transforming the initial

situation.

Social Business concept

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The combination of minimal elements and other elements form the framework of social business. The combination of minimal elements and other elements form the framework of social business. The combination of minimal elements and other elements form the framework of social business. The combination of minimal elements and other elements form the framework of social business.

Depending on the level of participation and the degree of profit, it is determined the purity of social Depending on the level of participation and the degree of profit, it is determined the purity of social Depending on the level of participation and the degree of profit, it is determined the purity of social Depending on the level of participation and the degree of profit, it is determined the purity of social

business.business.business.business.

Fo

r p

rofi

t

Private

participation

and decisions

Participation

and collective

decisions

Discard To analyze

Index


• Exercise

• Social business


• Key Factors

20

• Key Factors



• Conclusions

Specific funding for social enterprisesSpecific funding for social enterprisesSpecific funding for social enterprisesSpecific funding for social enterprises

Ethical Ethical Ethical Ethical

Banking Banking Banking Banking

• An ethical bank places two goals at the same level and is defined by considering them not

only compatible but necessarily complementary:

―Finance economic activities that have a positive social impact

―Be economically viable: profit

Ethical Banking examples in Catalonia:

• CoopCoopCoopCoop 57575757: Provides financial services to the whole social economy (third sector

and social economy) for social economy projects that promote employment,

cooperatives, associations and sustainability.

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Ethical Ethical Ethical Ethical

Banking Banking Banking Banking

examplesexamplesexamplesexamples

cooperatives, associations and sustainability.

• FIAREFIAREFIAREFIARE: Provides funding for economic activities with a positive social impact and

provides a way to those who want to dedicate their savings in social projects

(originally form Italy).

• TriodosTriodosTriodosTriodos: Bank form Holland, it was introduced in Spain in 2004. Personal and

business banking customers. Focus into three areas: cultural, social and

environmental.

• OikocreditOikocreditOikocreditOikocredit: global cooperative that finances in the poorest areas of the world.

Provides loans to productive projects that provide jobs and income to

disadvantaged people, encourage the promotion of women and ensure respect

for the environment.

International Programs

Catalan & Spanish

venture capital

Types of support

Target priority programs

social entrepreneurship start-up social enterpriseConsolidated social

enterprise

Xarxa CX Agrosocial

Support tools for social enterprisesSupport tools for social enterprisesSupport tools for social enterprisesSupport tools for social enterprises

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Xarxa CX Agrosocial

Spanish programs

Programs in other countries restricted to a geographical area

Although there are a number of programs to support entrepreneurship and social enterprise at Although there are a number of programs to support entrepreneurship and social enterprise at Although there are a number of programs to support entrepreneurship and social enterprise at Although there are a number of programs to support entrepreneurship and social enterprise at

international level, there are still many shortcomings especially in Spain.international level, there are still many shortcomings especially in Spain.international level, there are still many shortcomings especially in Spain.international level, there are still many shortcomings especially in Spain.

support

training

grant

Xarxa CX Agrosocial

Index


• Exercise

• Social business


• Key Factors

23

• Key Factors



• Conclusions

Key Factors to consider

• Business knowledge

• Sector knowledge (job and market)

• Added value of your product or service over the competition (beyond

the social impact)

• Accurate planning, management and control

• Clear and visible involvement of the entrepreneurial team

BusinessBusinessBusinessBusiness

24

SocialSocialSocialSocial

• Identification and justification of social need

• Knowledge in the field of impact

• Clear objectives definition to achieve impact

• Tools for impact assessment

• Multiplier effect

To meet the most of these successful factors and to transmit it to potential collaborators must have To meet the most of these successful factors and to transmit it to potential collaborators must have To meet the most of these successful factors and to transmit it to potential collaborators must have To meet the most of these successful factors and to transmit it to potential collaborators must have

a multidisciplinary team (collective entrepreneurship ecosystem) and develop a business plan that a multidisciplinary team (collective entrepreneurship ecosystem) and develop a business plan that a multidisciplinary team (collective entrepreneurship ecosystem) and develop a business plan that a multidisciplinary team (collective entrepreneurship ecosystem) and develop a business plan that

we will be able to explain in 5 minuteswe will be able to explain in 5 minuteswe will be able to explain in 5 minuteswe will be able to explain in 5 minutes

Index


• Exercise

• Social business


• Key Factors

25

• Key Factors



• Conclusions

Main challenges of social entrepreneurship in Europe

1Improve visibility (universities, society, consumers,

etc.).

2 Improving the legal environment

Main challengesMain challengesMain challengesMain challenges

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3 Improving access to funds

4Increasing network in Europe (social franchising,

replies, etc.).

Index


• Exercise

• Social business


• Key Factors

27

• Key Factors



• Conclusions

Competition Youth in Action projectCompetition Youth in Action projectCompetition Youth in Action projectCompetition Youth in Action project

• 5 groups (1 Cypriot – 1 Spaniard)

• Think of a business idea of social enterprise (any

sector)

• Apply all concepts learned

• Develop a CANVAS methodology

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• Develop a CANVAS methodology

• In Cyprus you will present to the group

• There will be a winner

Index


• Exercise

• Social business


• Key Factors

29

• Key Factors



• Conclusions

Conclusions

• The social enterprise is an organization that aims to achieve a positivepositivepositivepositive impactimpactimpactimpact on society

and social transformationtransformationtransformationtransformation through sustainablesustainablesustainablesustainable economiceconomiceconomiceconomic activity for local products or

services. It remains to determine the requirements in terms of dividends and

participation and decision

• Where there is a socialsocialsocialsocial needneedneedneed could be a socialsocialsocialsocial businessbusinessbusinessbusiness working it

• There are several toolstoolstoolstools andandandand programsprogramsprogramsprograms totototo supportsupportsupportsupport social enterprises in Spain and

internationally and there is a steady growth of the same

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• We need to know and meet the most keykeykeykey factorsfactorsfactorsfactors for the creation of a social enterprise.

• The social enterprise has to be known and recognizedrecognizedrecognizedrecognized bybybyby societysocietysocietysociety: This requires

additional effort from social entrepreneurs.

• Without a specific legallegallegallegal formformformform a social enterprise is very difficult to identify them.

• Every business requires investment. We need to create investmentinvestmentinvestmentinvestment instruments for

social enterprises.

• Many things have already been invented: copy,copy,copy,copy, adaptadaptadaptadapt andandandand improveimproveimproveimprove.

• Each group will have to think of a businessbusinessbusinessbusiness ideaideaideaidea and present it in CyprusCyprusCyprusCyprus.

• The best business idea raised, worked and viable it will obtain an awardawardawardaward....

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TTTT aaaa nnnn dddd eeee mmmm SSSS oooo cccc iiii aaaa llll SSSS.... CCCC.... CCCC.... LLLL....

NIF: F65570400

www.tandemsocial.com

[email protected]

Trafalgar Street, 25 2nd 2, 08010 Barcelona