Your    Audience  Must  

 “GET  IT!”    

16  Content    Marke;ng    Golden  Rules    For  Real  Results  

Get to know your customer - or someone else will! !

MESSAGE: mes•sage: Noun

a communication containing some

information, news, advice, request,

or the like, sent by messenger,

radio, telephone, or other means.

UNDERSTAND: un•der•stand: Verb

to perceive the meaning of; to

accept as true-believe, to grasp the significance,

implications, or importance of

GET THE MESSAGE:

Idiomto understand or comprehend,

esp. to infer the correct meaning

from circumstances, hints

BELIEVE:be•lieve: Verb to have confidence in the truth, the existence, or

reliability of something, faith.

Do  Your  Customers  GET  your  MESSAGE?      

1.  Slow  down    to  Speed  up  !  

2.  Build  your    content  FOUNDATION!  

Determine  Your  Message  Tiers  Not all content has equal weight or value

Tier 1: Vision

Tier 2

Tier 3

Tier 4 Tier 4

Tier 3

Tier 4 Tier 4

Tier 3

Tier 4 Tier 4

3.  Set  goals  

6

Goals are key to Success

Objectives &

SMART

Align content with top Business Goals

impact Pick Goals where content can have an

4.  Know  Who  YOU  Are!    

5.  Know  What  They  WANT!  

6.  Leverage  What  Ya’  Got!    

7.  Embrace  Imperfect  Perfec;on  

8.  Create  Once,  Use  Many!  

9.  Integrate  Eliminate    Random  Acts    of  Marke;ng!    

What is a RAM?

Random Act of Marketing

the result….

ID & acknowledge RAMs!

ü Not funded ü Not in the plan ü Not integrated ü No metrics for

success

10.  BE  YOU!    

11.  Stay  Fresh  

12.  Try  The  Cow!    

13.  Create  a  real  conversion  funnel!  

14.  Don’t  Over  Complicate!  

15.  Take  them                  on  your                  journey!  

16.  When  in  doubt…  INSPiRE  them!    

INSPIRE  your  audiences  to  CONNECT  with  you  with  a  goal  of    helping  

them  ACHIEVE  their  goals.  You  will  then  achieve  your  goals  by  default.    

Inspire  –  connect  –  achieve!                                        ~Pam  Moore  

inspire   connect   achieve  

Content  Marke;ng  Golden  Rules  1.  Slow down to speed up 2.  Build foundation 3.  Set goals 4.  Know who you are 5.  Know what they want 6.  Know what ya’ got 7.  Embrace imperfect perfection 8.  Create once, use many 9.  Integrate 10.  Be You 11.  Stay Fresh 12.  Try the Cow 13.  Create real conversion funnel 14.  Don’t over complicate 15.  Take them on a journey 16.  When in doubt, inspire them

Got it?!

Pam Moore CEO / Founder Marketing Nutz @pammktgnut http://www.pammarketingnut.com http://www.themarketingnutz.com http://www.pamsfanpage.com http://www.pamslinkedin.com

“CEO, Marketing Nutz – full service social brand, conversion optimization & digital marketing

agency.

Why    

15+ years combined experience in digital, integrated marketing,

corporate brand, social business, startups & platforms.

“PHD in acronyms not required. Pam will help you fit social business in a nut shell so you can focus on what you do best, your business!”

“CEO, best selling author recognized by Forbes as Top 10 Social Media Power Influencer + Top 5 Social Media Women

Influencers!

?    

Pam helps her clients develop & implement strategies and social business frameworks that build bridges between companies, customers, employees and other stakeholders by creating experiences that inspire and connect brands with people, nurture communities & foster profitable personal and professional relationships that endure time and technology evolution to sustain and grow business.

What  does     do?    

Need  help  building  your  content  marke;ng  &  brand  architecture?      Contact  us  today:  hbp://www.themarke;ngnutz.com