1. Idea Insights from GNPS Concept Generation in NPD Episode
15-18 www.globalnpsolutions.com/idea-incubator/ 1 2. Idea Insights
from GNPS NPD Structured Process Staged and gated processes guide
new product development Minimizes inherent risk of innovation
Stages: 1. Opportunity Identification 2. Concept Generation 3.
Concept Evaluation 4. Technical Development 5. Commercial Launch
www.globalnpsolutions.com/idea-incubator/ 2 3. Idea Insights from
GNPS Product Concept People may be non-users because current
products are too expensive, inconvenient, or unavailable to them
Product Concept A narrative that describes the benefit, form, and
technology of a new product idea Result of brainstorming sessions
Test with potential customers
www.globalnpsolutions.com/idea-incubator/ 3 4. Idea Insights from
GNPS Measuring Concepts As ideas converge from brainstorming,
customer problems are identified Leading concept statements for new
product development (NPD) Stage 1 measures NPV Stage 2 evaluates
estimated ROI Time-value-of-money Percentage Company hurdle rates
www.globalnpsolutions.com/idea-incubator/ 4 5. Idea Insights from
GNPS Portfolio Management Portfolio management compares all active
new product projects in the portfolio Highest value Strategic fit
Limited resources Often use ROI or NPV as comparison metric Also
use scorecard (non-financial) metrics
www.globalnpsolutions.com/idea-incubator/ 5 6. Idea Insights from
GNPS For More Information See the full post at the Idea Incubator
Blog www.globalnpsolutions.com/idea-incubator/ Free registration
Contact me! 1-281-280-8717 [email protected] 2323 Clear
Lake City Blvd., #180-177 Houston, TX 77062
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