15 Free Tools to Enhance Your Social Media Efforts

15 Free Tools To Enhance Your Social Media Efforts

June 2016

June 22, 2016 2 © Renegade

TABLE OF CONTENTS SOCIAL LISTENING PAGES 3-11

MAMNAGEMENT TOOLS PAGES 12-26

INFLUENCER TOOLS PAGES 27-28

HASHTAGS PAGES 29-30


LISTENING TOOLS


GOOGLE ALERTS •  Google Alerts is a free and versatile tool that allows you

to discover which social sites are driving traffic and conversions, among other things. It also notifies you every time your brand keywords are mentioned.


TWAZZUP •  Search for a brand name, keywords or a

hashtag to find real-time monitoring and analytics.


ADDICTOMATIC •  A free, easy to use tool. Simply enter the name

of your brand or product, or that of your competitor, and Addictomatic will return results for a variety of sites. Allows customization of the sites shown.



SOCIAL RANK •  With Social Rank, you can filter your followers

by words in their bio, hashtags they use, their location, the number of followers they have and more.

•  The ability to segment your followers allows you to send specific messages to individuals who fit your specified criteria. For instance, if you’re looking for football coaches, you can channel your search accordingly.


SOCIAL RANK


ALL TOP •  When writing content, its useful to know

what’s trending online. Alltop is a website that will tell you about what’s trending in almost any given topic.

•  This is especially useful when determining what to blog about.



MANAGEMENT


BUFFER •  Buffer works with Twitter, Facebook, LinkedIn,

Pinterest and Google Plus. •  It tracks your follower activity and determines the

perfect moment to schedule tweets to maximize your exposure. With the Chrome extension, you can schedule content easily while browsing.

•  With features like multiplatform scheduling, analytics, and a browser extension for posting, Buffer has become a top name in the social media space.



TWEET DECK •  TweetDeck is a very popular tool for both

businesses and individuals looking to manage their Twitter accounts in depth.

•  The tool allows you to post and schedule to your Twitter accounts, as well as stream all of your feeds in real time. It can be easily integrated with Buffer, for more detailed management. It can also be downloaded as desktop software.


TWEET DECK


GOOGLE URL SHORTENER/LINK TRACKER •  Bitly is a popular link tracking tool that allows you to track your links. The

only drawback is that it limits you to the past 30 days. Google Link Tracking does not. Google link tracking is also free.

•  Google link tracking allows you to track your click history in any given time. It also geo locates your clicks. This could be useful if you’re trying to gauge how effective a post is on social media.


TWITONOMY •  Twitonomy provides all of the following Twitter stats for free:

•  Details on lists – You can view all the lists that your competitor are part of. This can be useful to find other twitter followers you should engage with and also people that create the lists.

•  Overall statistics on the user – You can see how many tweets sent, the time of the day the tweets are sent, how often content is retweeted.

•  Most popular content – View the content that is retweeted the most and the tweets sent that were favorited the most.

•  Hashtags used – find out the most common hashtags used by your competit


TWITONOMY


TRELLO •  You can set up boards

on Trello for your weekly social media posts, an editorial calendar or tasks for your team.

•  There’s also an app for your smartphone and tablet so you can work across all of your devices without emailing things to yourself.


SOCIAL OOMPH

•  Social Oomph’s free level allows you to work on up to five twitter accounts to schedule tweets and track keywords. The scheduling and posting tool includes a URL shortening feature which also allows you to track clicks.



MAV SOCIAL

•  Mav Social works with Facebook, Twitter, LinkedIn, Tumblr, Instagram and Youtube. The platform not only allows you to schedule posts for profiles on multiple different networks, but stores your images and assets in the platform for you to reuse.

•  Here are some of its free features: §  Up to 50 social profiles on 6 social networks §  Full campaign planner and content calendar §  Native scheduling and publishing §  Advanced analytics dashboard §  Your own digital asset library §  Access to thousands of stock images to purchase right from

within the app §  Receive support via email


MAV SOCIAL SAMPLE ANALYTICS


FRIENDS+ME

•  Friends+Me is the definitive social media management tool for Google+. It's a team-oriented platform that allows you and your co-workers to collaborate on your account and create content.

•  Its Google Chrome plug-in facilitates easy content sharing across your Google+ accounts, as well as other connected social media accounts.


FRIENDS+ME


INFLUENCER MARKETING


KRED

•  Kred is a great tool to identify the right influencers.

•  Assigns a score to influencers, based on their mentions, retweets, replies and follows and their willingness to post other’s content.

•  Though its not free, you get one free year by tweeting about it.


HASHTAGS


HASHTAGIFY.ME

•  Hashtagify is a hashtag search/discovery engine.

•  You search a hashtag, and the site gives you the best 10 other hashtags relating to the topic. See sample data relating to #cats.

•  Hashtagify also tells you the top influencers associated with the hashtag you’re looking for.


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15 Free Tools to Enhance Your Social Media Efforts