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140 Twitter Tips

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After writing the book, Twitter Marketing for Dummies, we decided to throw out the 140 different pieces of marketing advice given to us by the many AWESOME users of Twitter!

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@DavidSpinks If you're not seeing results, it's probably not twitter's fault, it's how you're using it. That's ok. Reevaluate why you're there and apply.

#1

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@divinewrite Help people.

#2

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@mooshinindy Be yourself on twitter. People will either love you or hate you for it but at least it's you.

#3

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@calamity7373 Create a dialogue with your followers, don't just push promotions about your brand in their face.

#4

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Twitter about how your promoting your business, or how your getting paid, give followers something they can use! @DunnMich

#5

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Don't just talk about your product, talk about your area of expertise. And the key talk - have a dialog with your customers or potential customers.

#6

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Be the first to share. Get an RSS feed of topical news for your industry and post a link as soon as breaking news hits the search engines.

#7

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@UTFCU From reports I've seen, we're the first credit union to use Twitter. We promote rates, products, special events.

#8

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Have you written a lot? Tweet the titles of all articles you have written, and each URL, so your followers can easily find them. @BeerFoxTM

#9

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Twitter is a conversation. Take some time to listen to what is going on and respond, don't just talk at people. @virtualewit

#10

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From @hatmandu: don't just use auto-follow tools to spam legions of people - instead, create individual conversations

#11

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Use Twitter as way to grow your networks on other social media channels. It can be the hub of your social media wheel, each channel a spoke

#12

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Marketing Is about promoting what your expertise is & how that is advantageous to someone else. Now get tweeting that!

#13

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Twitter is not a scripted dialog. It is an open conversation between you, your followers and your potential followers. @followthecolson

#14

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We all got to learn somehow! Just so much to learn, and so many followers.

#15

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If someone you know has good news (e.g., been promoted), but is too modest to Tweet about it, you might consider Tweeting about it yourself. @appellatelaw

#16

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@bradjward Don't get caught up in the numbers game. 100 relevant followers on Twitter is worth more than 1000 followers any day of the week.

#17

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@makingcjc learn ow to RT (re-tweet) it not only helps you stay active, but let's people know what your interested in.

#18

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"Retweet" is a powerful tool on Twitter; helps to build your brand, following, trust & seen as an expert in your field. @mayhemstudios

#19

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Twitter is as good as the people you follow. @lookwebdesign

#20

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@sarahebuckner: It drives me crazy when people don't post for a few hours, then post 9 times in a row. If they do that a lot, I unfollow.

#21

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@KristieKreation Don't just retweet, post links and post quotes!! Make sure you carry on conversations so others know a little about you.

#22

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@TimPiazza: When you trend, trying to follow your brand is like riding in the front of a roller coaster. Every moment thrills and scares.

#23

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@watsonk2: Tweet 80% content your readers will find helpful and 20% self promotion. A good mix will get you farther than 100% promotion.

#24

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@Arsene333: Before you click send ask yourself "Would I follow this person solely based on this one tweet?" If yes, clink send.

#25

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Find the perfect balance between the quantity of your tweet versus the quality.

#26

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Make sure you're able to talk to the people who follow you. Make sure your on when their own, and free to chat.

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If business has taught you anything is that you have to pick a niche. Apply that to Twitter.

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DON'T BE STUCK UP! Talk to the people who took time to mention you, follow you, and/or DM you.

#29

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@SandyDfromNJ: Twitter is a great place to clarify your vision, mission & message. Are you being Re-Tweeted?

#30

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Like in Shakespeare the more interesting characters are rounded, not flat or static. So be well rounded (or appear to be).

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First- Get followers. Second- Keep followers. Sounds easy right? It's actually not. It takes patience and hard work.

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@Arsene333: Think of Twitter as your own public relations campaign.

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You are the brand!!! Nothing else. You're selling yourself as a person and showing that you are worthy of being followed.

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B human. dont B the person who only talks abt their product/service. Interact w/ ppl (RT, DM, etc) on a personal level.

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Don't be all over the place. Be known as the go to page for a topic, and as a reliable source for information on that topic.

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@jennielees: Pay it forward - giving is as good as getting, and social capital is invaluable. It's not all about you any more.

#37

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@douglaskarr Find out who is tweeting your links with Backtweets http://backtweets.com/

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@Alonis DO NOT PUSH YOUR PRODUCT. There, in 26 characters.

#39

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@azvibe Don't use twitter if all you're going to do is promote the latest and greatest or ask for help for your business. Be yourself!!

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@KevinEikenberry: The 3 Twitter Marketing P's To use twitter effectively, be provocative, provide value, and most of all, be personable

#41

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Remember that Twitter is about communicating, not marketing. Focus on adding value to the conversation, not selling something to someone

#42

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@Chadrichards identify, engage, respond, repeat ;)

#43

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@JillHarding Simply be genuine and share useful information as in time it will come back to you.

#44

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@bnyquist Don't constantly or ever change your avatar as it's one of the main consistencies in your online branding.

#45

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If you murder someone, don’t Tweet about it. Bad for the brand @brianspaeth

#46

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Broadsting is great for TV. Not for Twitter. Participation is a two-way street. Get to know your groups and they will get to know you. @chuckgose

#47

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Focus on building conversations and relationships and the followers will come @roundpeg

#48

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Keep your business and personal life separate. Would you like to see someone you were considering to do work for you drinking on a boat?

#49

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Build relationships. Share ideas and info with people who have similar interests and then meet them offline @gioias

#50

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Since becoming a Twitter user, a link in each tweet back to my web has increased traffic

#51

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Listen. Listen. Listen. And engage in conversations. Do not spam

#52

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Understand your business purposes for spending time and energy on Twitter @whalehunters

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Twitter is a great equalizer. CEOs, gurus, and regular joes all have to make the best of 140 characters. @karamartens

#54

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Be mindful that your horse precedes your cart. Relationships are key. @fleurdeleigh

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BROADCASTING is one thing. LISTENING is a major thing and REACTING is the real thing @gambitfauri

#56

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Have fun. Meet people. Share ideas. They visit your website.

#57

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Content is king @taskwum

#58

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Putting a real name and face on your identity allows customers to associate with your brand on a personal level

#59

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Employ a content lure strategy. You point users to help content in exchange for influence

#60

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@jecates Following thousands of people hoping to get their attention is more likely to get you blocked than followed

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@ForwardSteps Want your blog posts fed to Twitter? In friendfeed setting, you’ll see Twitter publishing.

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With every tweet you’re either giving people a reason to retweet or you’re giving them a reason to unfollow @claymabbitt

#63

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@augie_malson develop/build relationships with your (potential followers) 2.use a background image that connects to your other sites.

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Listen think then react. Don’t tweet just because. Many following doesn’t mean you are a “super star” @greenphare

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@unmarketing Twitter is a conversation about your business/industry whether you're there or not. Your choice.

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I might be crazy enough to believe Twitter can lead Social Awareness movements. Lead people to involvement @BeTheLink

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If you can’t have a vested, genuine interest in your followers then you are in the wrong business @PhillipM

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Tweet about other people’s stuff.

#69

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Build relationships through interaction and remember quality of content over quantity will get you the right followers @yougonetwork

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@unmarketing Take 5 min daily to reply/retweet others, nothing about you. Engage, interact, build.

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Twitter works best when integrated. Use it to supplement blogging and other social media efforts

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Don’t overplan or overtest. Just do it and see how it works. @tushin

#73

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If you expect people to RT your post leave 20 -25 characters for convenient RTs! @chrisfyvie

#74

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Watch, learn, and listen – then jump on in. You can’t understand social media until you use it. @VisitFingerLake

#75

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Do not put all of your eggs in one basket @pmhub

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Twitter marketing is cheap, easy, and effective. If you can’t do it alone get some help.

#77

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All tweets are read – not just your branding or marketing ones. Be careful what you tweet! @krisplantrich

#78

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@LindsayManfredi Twitter should be about relationship building and trust. Use it wisely and people will get that. Please don't try to sell to me.

#79

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@MrBusinessGolf My thoughts are the best market to be in is the market you create.

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@coffee_online If it smells of marketing then you're going to convince no-one. That includes spraying fake camouflage scent to cover your tracks

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@socialjulie Good marketers can focus on intricacies with a short lens and can then strategize with a long lens and with a strong ROI filter

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Don’t be a tweet hog! 15 tweets in a row gets irritating @krisplantrich

#83

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@AlaneAnderson Don't be the JERK at the party that just wants to sell u something.

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If all of your links point back to you chances are I am going to ignore you @makeseriously

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Speak simple. Share Your passion. RT the best words of others. @MacksMind

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Building communities that will be sticky takes longer than a few tweets – tweet early and tweet often.

#87

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@ForwardSteps Remember to leave 20 or so characters free at the end of tweets, for news that you’d like others to RT

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@jacobm Promote your twitter name, I have a link to my twitter profile in my email signature, on my business cards, and at the

end of all of my posts.

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Be a person to follow – not just a Twitter account @ericblonde

#90

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Make friends with your followers and tweet then as you’d like them to tweet you @Aislinnye

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Don’t think Twitter can’t be useful for something. You can sell, broadcast, activate, converse, and share. @JasonFalls

#92

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Expertise, sex, news, controversy, and humor get retweeted. Making fun of yourself is my favorites. @briancarter

#93

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Tweet funny stuff in funique (fun+unique) ways. Funky ways works too. Funquee. @briancarter

#94

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Be shockingly honest. Usually at least one person connects with that.

#95

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Always remember you were a beginner once too @sarahrobinson

#96

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@photogeneve if you are a business, don’t always try to promote! Share things you find interesting, and others might too

#97

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Don’t answer “What Are You Doing? Instead: Reply, Retweet, and Respect (by following back those who follow you @authorlisalogan

#98

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@jennypratt Be Bold. Have an opinion. Talk to strangers and have fun!

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Twitter bios rule. If say something interesting about yourself in 140 characters imagine what you can do with stuff you really care about? @jennypratt

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Follow people outside your niche. I’ve read books I would have never known existed all from random tweets.

#101

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Honestly, I really don’t care what you have for lunch. But I do care to know about the light moment you created @jennypratt

#102

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Don’t be a marter. Be a friend. Be a resource. Be yourself. @donschindler

#103

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When tweeting, you don't need to make it all about you.

#104

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Staying on message in Twitter is dangerous. Learn to adapt and listen to what they are telling about your service/product

#105

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@askfrasco Twitter is a give and take relationship, you have to contribute yourself in order to have others contribute to you.

#106

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It's called a "social network" for a reason build your network online as you would in real time | you don't have 2 to like every @homestarstaging

#107

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@socialarts Find something that you care about, make it your goal to share that passion with followers, without expecting ANYTHING in return

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@Leahsgotit Encourage followers, all R potential customers. If 1 posts abt being down, send a cheer-up tweet, they'll remember U well 4 it.

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Provide value and I will watch for more...

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@tonymarshall Remember that it's called "tweeting," not "squawking."

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@addresstwo a drawing at a tradeshow you have to tweet a link from the booth to enter. I got a ton of traffic off tweet-to-win back in may.

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@LeahsGotIt Most imp., be genuine. Ppl will smell it if you're being a ratty salesperson. Yell 'n sell just as annoying in tweets as on TV.

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@socialjulie Marketing on Twitter is really a stripped down type of marketing. It's authentic communication; no other approach will work.

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@bradpiercephd "If you make people think they’re thinking, they’ll love you"

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@smquaseb Twitter is an ongoing conversation you participate in. It isn't about how much info you can shove out, it is about communicating.

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@jacobm Remove people you follow if they don’t bring any value to you or if you just don’t find them interesting.

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@blakenquist Don't talk AT people. Talk TO people. (or Don't broadcast. Engage.)

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@JustShireen Talk. Interact. Respond. It should be a conversation, not a sales pitch.

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@MarcusBarnes Posterous will allow you to easily post MP3s, files, videos and photos to Twitter.

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@LisaMarieDias Keep in mind; even if you don’t have a fleet of followers, by tweeting, you are sending info out into the larger worldwide web.

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@hendrylee Experience has told us that early adopters to a marketing technology that works is going to give an unfair advantage over others who come in much later.

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@jacobm Follow people YOU think are interesting, don’t just follow folks because everyone else is.

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@joshmiles Want to recruit your employees or coworkers to Tweet? First take a minute (in person) to explain what to do and why they should.

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@wowbroadcasting Add the Twitter icon to your website

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@OnRamp101 Don’t be a stranger. Say hi on the weekends. Tweet in the evening. Bring a bit of your self into your Tweeting, even if you’re using it primarily for business connections and learning.

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@screationz First and foremost, you need to know the difference between posting often and spamming.

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@mpdotcom recommends finding a valuable blog post referenced on Twitter, leaving a comment on the blog, then retweeting it.

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@FranchiseKing suggests tweeting one of your recent press releases or blog posts daily, mixed in with other links to useful and relevant articles and blog postings.

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@MoxieMarketing creating a strategy before jumping into Twitter. What do you want to accomplish? Who do you want to reach?

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@timage T.W.E.E.T: "Timely, Worth reading, Educational, Entertaining, and Tweople-connecting."

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@JonBacon create real conversations, and remembering that everything you do on Twitter represents your brand.

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@searchguru note that best way to get retweeted is to post content that has value, such as useful blog post.

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@LisaP check Twitter first thing in the morning, then spending about 10 minutes on it at two hour intervals to keep up with the most important tweets.

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@RainShadowVA tweeting periodically throughout the day, such as with your morning coffee, at lunch, at the end of the work day, and in the evening.

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@DesireeScales HootSuite allows you to manage multiple Twitter profiles through a single interface and provides metrics showing the results of activities in Twitter.

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@MichaelHartzell creat a unique landing page to link to from your Twitter profile with a greeting and introduction that is a "secret page" only for your Twitter followers.

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@JoeManna note the importance of commitment, and recommends spending at least a half hour per day discovering and Tweeting.

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@StaciJShelton following people who retweet your content in order to build relationships with people who value what you share.

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@DellOutlet The shorter and more direct your message is, the more successful you're going to be.

#140