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Gravity Summit at Harvard August 31, 2009Gravity Summit at Harvard August 31, 2009

Polly PearsonVP Employment Brand and Strategy EngagementEMC Corporation

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What is an Employment Brand?

… “and those on the Inside

will know that this is the ultimate place to

be.”

- EMC

- Dr. John Sullivan

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A Brand is …

“A relationship, like

the one you have with a

friend.”

Trusting ~ Genuine

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Internal Collaboration Network

•Builds community

•Drives Innovation + collaboration

•Invites Dialog

• Connects voices globally

• Promotes projects

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Organic Brand Ambassadors:Home Grown Media

Sources•Blogs•Tweets•FriendFeed

Benefits•Supportive•Collaborative•Recognition•Transparent

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External Brand Communities

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Viral Fly Paper + Community

EMC.com: EMC CareersEMC.com: EMC CareersCampus: EMC CareersCampus: EMC CareersEMC ONE, Culture TalkEMC ONE, Culture TalkBlogs on EMC Culture & CareersBlogs on EMC Culture & CareersFacebook: EMC CareersFacebook: EMC Careers

Twitter: EMC CareersTwitter: EMC Careers

YouTube: EMC CareersYouTube: EMC Careers

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Some of the Results

1. Enhanced commitment + pride

2. Employees branding EMC as a great place to work

3. Brand rep as “Cool” / “Innovative”

4. Record “Best Places to Work” Awards; PR

5. Renewed small co., “family” feeling.

6. Spike in Resumes per Requisition

7. The Red Rope Effect in Tweets

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“Resources”

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$0.00 program budget

Creativity

Commitment

Collaboration

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Gravity Summit at Harvard August 31, 2009Gravity Summit at Harvard August 31, 2009