A SUMMER INTERNSHIP PROJECT REPORT ON “TOTAL QUALITY MANAGEMENT PRACTIES

IN FORGING COMPANY OF RAJKOT CITY WITH REFERENCE TO KADVANI FORGE LDT”

 PREPARED BY

KOTADIYA VISHAL Class Academic Year

M.B.A. : SEM. 3 2010-12

Enrollment No. Guided By 107440592054 Mr. Nailesh Libasiya

Submitted To

Gujarat Technological UniversityAhmadabad

 College

R .K. College Of Business ManagementKasturbadham Rajkot - 360020

 

• Name of company:- Kadvani Forge Limited

Established Year:- 1995

Date of in Corporation:- 1st August, 1995

Date of commencement:- 20th June, 1995

Form of organization:- Public limited company

Size of organization;- Medium Scale Industry

Bankers:- Union Bank of India

Statutory Auditors:- R.P.C.&Co.Share Capital:- Rs.8,00,00,000

Area :- 65,000 Sq. Mts.

Production Capacity:- 1500 metrics tons/Month

Web-site :- www.kadvanigroup.com

E-mail ID :- forge@kadvanigroup.com

COMPANY PROFILE

The Kadvani forge ltd. got the certificate of its incorporation on 1st August, 1995 and certificate of its commencement on 20th June, 1995.

It started its commercial production in 1997

Developing a new 400 components within 6 years.

The company exported its industrial products in the international market in countries like U.S.A., Europe and Middle East.

History Of Kadvani Forge Ltd

VISION:-

To prepare continuous value through innovation, expertise, excellence & attain highest level of

customer satisfaction.MISSION:-

To become a global leader by incorporating highest level of quality through a combination of

technology, service, creative, marketing, prizing and cost efficiency. The vision and mission of KFL is

supplied by integrated set of core values.

Vision, Mission & Value

VALUES:-integrity & ethics:-

KFL is committed to conducting to themselves with non-compromising integrity & ethics whenever KFL operates.

innovation:-

KFL is committed to fostering innovation through an entrepreneurial spirit team work & creativity.

costomer satisfaction:-

Customer are at the heart of their strategy & KFL wants to maintained their relationship to maximize growth and profitability.

Bharat ForgeKalyani ForgeSilver Forge Pvt LtdSuper ForgeCrystal ForgeForge & Forge Pvt LtdEchjay Industries Pvt LtdJay Forge

COMPITITORS

The products those are offered by KFL on the demand of the customers are:

Automobile

Petrochemical

Earthmoving

Electric Transmission

Machine Tools

PRODUCT

STRENGTHS:- Prestige and goodwill that company has created in the market in the span

of more than 11 years. Strongest production department. Skilled and experienced workers and employees of production and drawing

department. Timely delivery of goods. ISO/TS-16949 : 2002 certificate for technical specifications and use of 5’

“S” Employment generation. Customized products. Lesser in house rejection.

WEAKNESS:- Human Resources department of the company is lagging behind. Lack of marketing strategic. Business is run in a traditional way to fight with the national and

international competitors it has to become more professional and should have clear corporate strategies.

Flexibility. Poor adaptability of changes.

S.W.O.T. ANALYSIS

OPPORTUNITIES:- Company has still its I.P.O. (Initial Public Offering) as reserve. It has not

yet issued its share to the public. Company can get more growth by increasing the exports to reach its goal. Capacity can be increased for mass production. If company emphasis on marketing than it can grow more. More export promotion activates can get a better future.

THREATS:- Shortage of workers who can work in the forge shop and other process department of

production. Communication Gap. High Turnover of Workers. Economics conditions like value of rupees price rise in steel which is used as a raw-material.

OBJECTIVES OF STUDY Customer focus

The first and overriding feature of TQM is the company’s focus on its customers. Quality is defined as meeting or exceeding customer expectations. The goal is to first identify and then meet customer needs.

Continuous improvement

Another concept of the TQM philosophy in the focus on continuous improvement. Traditional systems operated on the assumption that once a company achieved a certain level of quality, it was successful and needed no further improvements.

Employee Empowerment

Part of the TQM philosophy is to empower all employees to seek out quality problems and correct them. With the old concept of quality, employees were afraid to identify problems for fear that they would be reprimanded.

MARKET RESEARCH

The details of the selected samples for the survey is as under:

City chosen for Sample Survey:- Rajkot

 Sample size:-

20 Samples

SAMPLE SURVEY

Formulation of Research Problem

Research Design 

Determination of Sources of Data

Collection of Information

Processing and Analysis

Present the finding

Market Research Methodology

Q.:- Does your organization apply total quality management?

30%

70%

Sales

NOYES

Q.7:- What other benefit(s) does your organization gain with ISO/TQM?

15%

5%

20%

20%

5%

15%

10%

10%

Improve ProductivityLess WasteLess ReworkImprove ImageIncrease Market ShareBetter TeamworkLower Staff TurnoverLower Stock Level

Q.12 Overall, Do you think that ISO/TQM brings positive effect to your organization?

10%

90%

positive effect

NOYES

Professional attitude or professionalism is needed.Suggestion Boxes for the staff employees and for workers in

plant should be kept to know the view of the employees as well as the workers.

Rest room or canteen facilities, if not for food than for tea and snacks is needed.

Management should find out different way to motivate employee.

They should make advertising through television, newspaper and holding etc. for increasing their sales and profit.

Give more information in the web-site therefore person who is interested to know about the company.

SUGGESTION

I came to know that how company sustain its position during the recession period.

If sale are increase, it does not means that profit will be increased because of operating expenses also increase.

If you have no proper planning for investing the investment, then you cannot earn more return on the investment.

There is difference between bookish knowledge and real work at company.Company’s planning is not easier at real situation in comparison to the

paper work. If you want to get better work from the company’s employees and workers

then company requires proper co-ordination.Customers’ satisfaction is important for any organization. If customers are

not satisfied then company cannot survive in the market

LEARNING FROM SIP

BOOKS

M.Y.KHAN, “INDIAN FINANCIAL SYSYEM”, 3rd edition Publication by TATA McGraw hill.

Ashwathappa, “Personnel Management”, 3rd edition. Philip Kotler, “Marketing Management”, 11th edition, Pearson education Asia Publication. Walker, Boyed, Mullins, Larrenche, “Marketing Strategy”, 4 th edition, Tata McGraw hill

publications. Thompson and Stickland, “Strategic Management” 13 th edition, Tata McGraw-Hill

publications.

 

DOCUMENTS, RECORDS & STATEMENT OF KADVANI FORGE LTD.

Www.kadvanigroup.com www.forgingmagazine.com www.forging.org Www.indianforging.org

BIBILIOGRAPHY