120712 digital pet people crisis presentation

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www.freshnetworks.com

Social Media Crisis

FreshNetworks

12th

July 2012

@FreshNetworks

Digital Pet People breakfast discussion

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Femfresh Facebook page 22nd

June 2012

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What would you advise them?

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http://www.web-strategist.com/blog/2008/11/17/categorization-of-brand-backlash-storms/

Categorising a social media backlash

?

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Femfresh Facebook stats 11th

July 2012

“...there is only one thing in the world worse than being

talked about, and that is not being talked about.”

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DKNY PETA takeover

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120712 digital pet people crisis presentation