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Walsall Council's digital communications has grown from one trial profile in 2008 to more than 80 in 2012. Here's a few steps along the path...
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Steps on Walsall Council’s social media path...
Dan Slee, Walsall Council, August 2012.
4412
Where is Walsall?
Where is Walsall?
.HERE!
Where is Walsall?
.HERE!
.
Birmingham
In 1997...
441 In 2008 we realised the media landscape was
changing
442 We mapped our traditional media landscape
442 We mapped our traditional media landscape
2005: 21 in the media
442 We mapped our traditional media landscape
442 We mapped our traditional media landscape
2012: 7.5 in the media
443 We mapped our digital landscape
444 We joined as ourselves...
445 We realised that social media is CONVERSATION
446 We decided to speak human
447 We thought we could do it all ourselves
448 We decided to share the sweets
449 We told people what we did
4410 We decided to share the sweets
2008 1 profile
4410 We decided to share the sweets
2008 1 profile
2012 82 profiles
Examples...
Walsall 24
4411 Be engaging
CrisisComms
4411 Be engaging
CrisisComms
@pcstanleywmp Walsall Police Station at 19:11 today, not on fire. Look how not on fire it is. Very not on fire.
It doesn’t always go well...
4412 What is next?
Walsall Council’s 6 golden rules of social media
Be consistent - Encourage constructive criticism and deliberation.
Be cordial, honest, sensible and professional at all times. Move the debate forward if you can do so constructively.
Be responsive - When you gain insight, share it where appropriate. Take debate offline where you can. Respond within 24 hours. Even if
this is just an acknowledgement. Be integrated - Wherever possible, align online participation with other
offline communications. Be a reponsible officer - Remember that you are an ambassador for
the Council. Comment on what you are authorised to comment on. Remember your comments will remain online and the laws of
defamation apply. Be connected – Remember you are part of a team. Feedback activity to
communications and use them as a source of advice.
Creative Commons creditsThick legged flower beetle: http://flic.kr/p/9WKpEw
Warning: http://flic.kr/p/5BZgwLSweets: http://flic.kr/p/92Ra8X
