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12 New Steps to Superior Social Strategy
Matthew C. Funk
Social Media Marketer
Social Dialogue, Social Success
Outreach
Engagement
Activity
Personality
Synergy
12 Steps to Superior Social
7. Go Mobile
8. Engage or Die
9. 4, 40, 1
10. Get Reviews
11. Get Out the Word
12. Find Your Death Star
1. The New Big 3
2. G+ Activity
3. Engage Your Staff
4. Showroom Magnetism
5. Service is Incentive
6. Pics Or It Didn’t Happen
The New Big 3
Why? Population = Relevance. Prioritize.
G+ Activity
Why? First true synergy of Social and SEO.
Engage Your Staff
Why? Staff is essential to dialogue, above every other.
Showroom Magnetism
Why? It’s the destination. Get them there.
Service is Incentive
Why? This is where customers build relationships.
Pics Or It Didn’t Happen
Why? The Web is a visual medium. Show us.
Go Mobile
Why? Instant makes all the difference.
Engage or Die
Why? Engagement remains the essence of social.
4, 40, 1
Why? Balance is key.
Get Reviews
Why? Reviews are solid Return on Investment.
Get Out the Word
Why? Sharing is how you pay ROI forward.
Find Your Death Star
Why? Synergy is essential and personal.