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12 New Steps to Superior Social Strategy Matthew C. Funk Social Media Marketer

12 New Steps to Superior Social Strategy

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Page 1: 12 New Steps to Superior Social Strategy

12 New Steps to Superior Social Strategy

Matthew C. Funk

Social Media Marketer

Page 2: 12 New Steps to Superior Social Strategy

Social Dialogue, Social Success

Outreach

Engagement

Activity

Personality

Synergy

Page 3: 12 New Steps to Superior Social Strategy

12 Steps to Superior Social

7. Go Mobile

8. Engage or Die

9. 4, 40, 1

10. Get Reviews

11. Get Out the Word

12. Find Your Death Star

1. The New Big 3

2. G+ Activity

3. Engage Your Staff

4. Showroom Magnetism

5. Service is Incentive

6. Pics Or It Didn’t Happen

Page 4: 12 New Steps to Superior Social Strategy

The New Big 3

Why? Population = Relevance. Prioritize.

Page 5: 12 New Steps to Superior Social Strategy

G+ Activity

Why? First true synergy of Social and SEO.

Page 6: 12 New Steps to Superior Social Strategy

Engage Your Staff

Why? Staff is essential to dialogue, above every other.

Page 7: 12 New Steps to Superior Social Strategy

Showroom Magnetism

Why? It’s the destination. Get them there.

Page 8: 12 New Steps to Superior Social Strategy

Service is Incentive

Why? This is where customers build relationships.

Page 9: 12 New Steps to Superior Social Strategy

Pics Or It Didn’t Happen

Why? The Web is a visual medium. Show us.

Page 10: 12 New Steps to Superior Social Strategy

Go Mobile

Why? Instant makes all the difference.

Page 11: 12 New Steps to Superior Social Strategy

Engage or Die

Why? Engagement remains the essence of social.

Page 12: 12 New Steps to Superior Social Strategy

4, 40, 1

Why? Balance is key.

Page 13: 12 New Steps to Superior Social Strategy

Get Reviews

Why? Reviews are solid Return on Investment.

Page 14: 12 New Steps to Superior Social Strategy

Get Out the Word

Why? Sharing is how you pay ROI forward.

Page 15: 12 New Steps to Superior Social Strategy

Find Your Death Star

Why? Synergy is essential and personal.