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Building Digital Enterprises is a COMPLEX Journey. It is beyond few digital technologies like Social, Mobile, Analytics, Cloud etc., It is my view that 12 business building blocks to be assessed to make a company Digital. This deck provides high level information on 12 building blocks to build a digital enterprise.
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12 Building Blocks for Creating Digital Enterprise
V SRINIVASA RAO (VSR)CEO, BT & BT, August 2014
Re-Imagining Enterprises
Every 60 Seconds
HYPER CONNECTE
D
Source: Qmee
WE ARE NOW LIVING IN HYPER CONNECTED WORLD
PEOPLE to PEOPLE Connected
PEOPLE to THINGS Connected
THINGS to THINGS Connected
DIGITAL Natives
CONVERGENCE Of Physical &
Digital World
HYPER CONNECTED
WORLD
Two Major Disruptions
1
2
HYPER CONNECTED WORLD requires New Rules of the BUSINESS GAME
The Leaders are Challenged in HYPER CONNECTED WORLD
DIGITAL ENTERPRISES ARE FUTURE PROOF & FUTURE READY
Digital Enterprise
Superior Experience
Collaborative Intelligence
Contextual Predictability
Omni Present Lean
Environment Friendly
Preventive Safety &_x000d_ Secuirty
0
5
SEVEN CHARACTERSTICS
DIGITAL ENTERPRISES ARE BUILT ON THE FOUNDATION OF SMAC++ TECHNOLOGIES
Source: BT&BT
Why to become Digital?
Customer Effort
Customer Connectedness
Average customer profitability
Cost to Sell & Serve
Employee Connectedness
PURE DIGITAL MEANS
TRANSFORMING 12 BUILDING BLOCKS
OF BUSINESS
12 Building Blocks
Digital Technology
Vision & Strategy
Digital Technology Capabilities
Digital Technology Architecture
& Governance
Digital Applications/
Apps
Digital Infrastructur
e
PURE DIGITAL ENTERPRISE
Dig
ital B
usin
ess
Vis
ion
& S
trate
gy
Dig
ital P
rod
ucts
&
Serv
ices
Dig
ital B
usin
ess
Pro
cesses
Dig
ital B
usin
ess
Op
era
tin
g M
od
el
Dig
ital B
usin
ess
Cap
ab
ilit
ies
Dig
ital B
usin
ess
Cu
ltu
re
Dig
ital B
usin
ess
Mod
el
Digital Business Vision & Strategy
ENTERPRISES MUST
Have Digital Vision
Identify Digital Strategic Themes
1
Digital Business Vision & Strategy
Digital has to be the way we can tell our story, build our brand and have a relationship with our customer
Adam Brotman, ChiefDigital Officer, Starbucks
The digital world multiplies the ways our brands can create an emotion-filled relationship with their customers.”
L’Oreal
EXAMPLES OF DIGITAL BUSINESS VISION
1
Digital Business Vision & Strategy
Superior Customer Experience
Connected Employees
Crowd Sourced Product Innovation
Smarter Operations
Predictable Business Pillars of
Excellence
ILLUSTRATIVE STRATEGIC THEMES
1
Digital Products
REMOTE MONITORING
PROBLEM PREDICTION
REMOTE FIXING/OPERATING
SENSORS
EMBEDDED SOFTWARE
SHORT RANGE
NETWORKS
PREDICTIVE ANALYTICS
MOBILE ACCESS
2
Wind Farm at Tehachapi Pass, Califronia (Photo credit: iStock)
GE WIND MILLSMORE ENERGY OUT OF AIR
Digital Products 2
• SIM Card within Car • Virtual Market Place
Digital Products 2
Digital Services
PERSONALIZED EXPERIENCE
OMNI PRESENCE
RECOMMENDATIONS
2
#HealthAlert, involves developing a local map of cases of Dengue fever, the potentially deadly mosquito-borne illness that tends to occur in tropical regions during their rainy seasons.
20
HEALTH ALERT BY CROWD
Digital Services 2
Digital Services
2
Digital Business Processes
REAL TIME TRANSACTION
(ATOM)
REAL TIME FORESIGHT/INSIG
HT
CONNECTING WITH THINGS
REAL TIME COMMUNICATION
REAL TIME COLLABORATION
DIGITALIZATION OF ATOMS3
Digital Business Processes
1. Enter Retail Store
2. Grab Self Scanner
3. Get Discounts/ Coupons over mobile
4. Get Recommendations on Items
5. Conversation in Social Media with Friends
6. Scan & Shop the Items
7. Reach Self Service Kiosk
8. Mobile Payment with NFC
9. Exit Retail Store
SMAC++ Technologies
are EMBEDDED Into the Process
3Digital Store Experience
Digital Biz Operating Model
Hyper Connected Organization
Crowdsourcing based functions
Data Driven Decisions
Business Process Platforms
Instrumented Operations
BYOD, Social, Content Policies
OUTSIDE IN PERSPECTIVE
4
CROWD SOURCING INNOVATION
Digital Biz Operating Model 4
Wind Farm at Tehachapi Pass, Califronia (Photo credit: iStock)
GE WIND MILLSINSTRUMENTED OPERATIONS
Digital Biz Operating Model 4
Digital Business Capabilities
5
• Design Customer experience
• Ability to offer services anywhere, anytime & any device
• Crowd sourcing Innovation for products / services
• Social Media based Brand & Customer Service
• Insight and foresight driven decisions
• Ability to build digital products & services
Digital Business Capabilities
NEW ROLES NEW SKILLS NEW BEHAVIORS • Chief Digital Officer • Chief Customer Experience Officer • Chief Digital Security Officer • Digital Savvy Business Users
5
Business technology Leadership
Digital Business Culture
Do It Yourself
Data based decisions
Hyper collaborative
Millennial Aligned
6
Digital Business Model
LONG TAIL CUSTOMERS
DIGITAL CHANNELS
DIGITAL PRODUCTS/ SERVICES
“EXPERIENCE” AS VALUE
PROPOSITION
FREEMIUM TO PREMIUM REVENUE STREAMS
STARTUPS AS PARTNERS
NEW METRICS (REDEFINE SUCCESS)
7
Digital Technology Vision & Strategy
DIGITAL TECHNLOGIES MAKE ENTERPRISES
FUTURE PROOF & FUTURE READY
VISION
8
Digital Technology Vision & Strategy
• Digital Technology Scope• Digital Technology Core
Competencies • Digital Technology
Acquisition/ Sourcing • Platforms & Services • Investments
STR
ATEG
Y8
Digital Technology Capabilities
CAPABILITY TO BUILD A TECHNOLOGY FOUNDATION
FOR SUPPORTING DIGITAL BUSINESS STRATREGY
9
Digital Technology Capabilities
Connecting People & Things
Release Apps in hours / days
Infrastructure Provision in hours
Digitalize Existing Applications
Digitalize Existing Infrastructure
9
Digital Technology Capabilities
NEW ROLES NEW SKILLS NEW BEHAVIORS • Chief Mobility Officer • Chief Analytics Officer • Chief Data Officer • SMAC++ Specialists & Developers
9
Business technology Leadership
Digital Technology Architecture & Governance
Flexible User Experience Omni Channel Multiple Data Sources Variety of Data Unified Datawarehouse Visual Analytics Varied Analytics Models Heterogeneous & Elastic Networks Elastic Computing Power Elastic Storage Devices, Apps, Infrastructure Integration Clouds Integration Unified Security
UNIFIED ARCHITECTURE
DRIVERS
10
Digital Technology Architecture & Governance
STRUCTURE METHODS
METRICS POLICIES
Governance
10
Digital Applications
Social
MobileAnalytics
NETWORKSSECURITY
INTERNET OF THINGS
CLOUD
• Mobile Apps
• Social Apps
• Analytics Apps
• MobileAnalytics Apps
• SocialAnalytics Apps
• MobileSocial Apps
• MobileSocialAnalytics
11
Digital Technology Infrastructure
ELASTIC SUPER COMPUTING
ELASTIC HIGH STORAGE
ELASTIC HYBRID NETWORKS
DATA MACHINES / APPLIANCES
SMARTER DEVICES
12
Where you want to be?
Digital Visionaries
Digital Leaders
TraditionalDigital
Beginners
Digital Technology Maturity
Dig
ital B
usi
ness
Matu
rity
THANK YOUVSRBlog : http://vsr-blog.blogspot.com/Twitter : http://twitter.com/VSR111Slide Share : http://www.slideshare.net/vsr0001LinkedIn : http://in.linkedin.com/in/vsr111Facebook : http://www.facebook.com/VSR111Talks : http://soundcloud.com/vsr111Channel : http://www.youtube.com/TheVSRTVInvited Blogger by PMI Global http://blogs.pmi.org/mt-search.cgi?blog_id=1&tag=VSR&limit=20&IncludeBlogs=1
