CIPRSM: social service no-nos

Ged Carroll: director, digital strategiesRuder Finn | RFI Studios

Who On Earth Am I?

Hashtag: #ciprsm

In the slides

• What does good actually look like?

• Social media faux pas’ from the past decade

• The golden rule

• Clients

What does good look like?

And now for something completely different

http://www.burson-marsteller.com/Newsroom/Pages/Burson-MarstellerStatement.aspx

Being (dis)honest

http://www.plasticbag.org/archives/2005/09/on_cillit_bang_and_a_new_low_for_marketers/

Being (un)authentic

http://www.last.fm/user/Trocabrahma/

Being (ir)relevant

http://www.youtube.com/watch?v=0qAuqq1LFnU

(Not) respecting intellectual property

http://www.web-strategist.com/blog/2006/11/15/walmart-brand-hijack-blog/

(Not) looking after your brand

knowem.comgodaddy.com

Being (un)remarkable

anyjazz65

(Don’t) keep the same high ethical and moral standards of your brand online

http://www.youtube.com/watch?v=LhR-y1N6R8Q

(Don’t) laugh at your customers

(Don’t) employ people who conduct themselves appropriately online and in the real world

(Don’t) know your audience

(Don’t) fight your customers and expect to win

It’s not social media, it’s being a social business

All of these break the golden rule

Clients

What’s your relationship like?

D S

haro

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Ask questions

Michael Janssen

Provide a better alternative

Iain Tait

Counsel epSo

s.de

You can go yourown way…

Questions

Slides available for viewing | download :

http://renaissancechambara

Thank you for listeninghttp://rfistudios.com| http://renaissancechambara.jp | @r_c