11 Ways To Increase Your Email Open Rate.

1. A well planned subject line. Subject lines are the gatekeepers to your emails

and the first thing that the recipient sees in their inbox.

A good subject line can dramatically increase the likelihood that your email will be opened.

On the other hand, a boring subject line can dramatically decrease your email open rate as it implies to the readers that your email is not worth opening.

2. Add a personal touch.

• Adding the recipient’s name gives a personal touch to the email and the email does not look automatically generated.

• Adding recipients past trends and buying habits in the subject line adds to the personal touch.

• Add a common courtesy, include salutation and Sign off with your name in every email.

Statistics shows that personalized emails are 22.2% more likely to be opened.

3. Test and Test Some More

 Although there are general rules, still, the best way to know what resonates with your recipients is to test and then, test some more.

Try multiple subject lines, check the statistics as to which ones have a higher open rate and analyse what you did differently with the subject line that actually clicked with the recipients.

No audience are the same. So, test what works well with your audience.

4. Get Highly Specific

 Use data from the recipient’s interests, past trends and buying history.

Use these information to make the subject line highly specific and relevant to the recipients.

Focus on the content of the emails such that it would help in solving the recipient’s problem. Thus, the recipients will be more receptive to your emails.

5. Avoid Addresses as “noreply@company.com” Unless you are famous and its extremely easy to reach

you, try to avoid “reply to” email addresses such as “noreply@company.com”. People might not strain to find out your email address and tell you what stroke their mind while they were reading the mail.

Use a genuine “reply to” email address in all your emails so that recipients can interact with you in case they feel so.

Moreover, the presence of a genuine “reply to” email address in your emails lends credibility to your campaign and help your emails avoid spam triggers.

6. Use Double opt-in Double opt-in means that the subscriber will confirm

that they want to receive emails from you. You would not like to send emails to people who are not

interested in your emails.

Not using this will lower your email open rate, increases the chances of your emails being reported as spam as well as reduces your reputation as an email sender thus reducing deliverability of your emails.

 7. Have a fresh List of Subscribers

If your subscriber’s list is a little old, it is time to clean up the inactive or outdated emails.

Email open rates tend to decline gradually, over the years as people tend to switch jobs, their interests and lifestyle changes, etc.

It means that the email list gradually becomes invalid. You need to weed out such emails so that the inactive recipients do not bring your email open rate down.

8. Decide a convenient time of delivery The time of delivery of the email can influence how

many people open your email and thus can impact the email open rate.

If you send your emails on a weekend, people are less likely to open them, at least not right away.

On a Monday morning, people take time to catch up from the weekends.

Also, after business hours, people are less likely to open their emails. So the best bet to send your emails is on a Tuesday after 12 pm.

Moreover, 23% of all email opens occur during the first hour of delivery. After 24 hours of delivery, the chances of opening an email drops below 1%. Mondays, Fridays and weekends are not the best days to send emails.

9. Mobile Optimization As per the statistics, 48% of emails are being checked

on a mobile device (mobile, smartphones, tablets, etc). Moreover, 69% of people checking emails on their mobile devices tend to delete emails which does not render well on their devices.

If your emails are not looking good on the mobile devices, people won’t bother to open them and you will be missing on the email open rate.

As the number of people using mobile devices to check their emails continue to grow explosively, a responsive email design becomes all the more critical.

A responsive email design means that on whatever device an email is opened, the email will automatically adjust to fit itself based on the dimensions of the mobile device.

10. Enhance Your Sender Score

If you have a low sender score, this means that your reputation is not good in the ISP domains.

A low score sender can be marked as a spammer and their email will get trapped in the spam folder rather than the inbox.

As such, there will be no chance for your emails to be read or even opened.

Use cleaning services to maintain the hygiene of the emails. We curated a list for EasySendy Pro users, which can tell you how to clean your email list. Use this link to use the tools available for the same: https://easysendy.com/docs/keep-email-list-clean-updated/

11. Use of Automatically Triggered Emails

Automatically triggered email are those emails which are triggered by some events or actions taken by the recipient. These emails can be triggered by events or actions such as:•A purchase made•A download done•A recipient joining a community (a welcome email)•A recipient becoming inactive (a reactivation email)•A recipient leaving their cart with an item in it (a purchase email)Statistics shows that these types of automatically triggered emails have a 71% higher email open rates and 102% higher click rates than non-triggered emails.