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tenets for a successful startup 11 tenets for a successful startup Photo by TwoRoses / Flickr.

11 tenets of a successful startup

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A presentation for the X Media Lab in Malmö 25th November 2011

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Page 1: 11 tenets of a successful startup

tenets for a successful startup11

tenets for a successful startup

Photo by TwoRoses / Flickr.

Page 2: 11 tenets of a successful startup

Annika Lidne

Current projects

annika

[email protected] | +46 (0)70 435 05 45

Annika Lidne

Page 3: 11 tenets of a successful startup

1. Live your passion.

Photo by OliBac / Flickr.

Live your brand.

Page 4: 11 tenets of a successful startup

2. Decide your scope

Photo by DonkeyHotey & David (StandOut) / Flickr.

Page 5: 11 tenets of a successful startup

3. Create product, not feature

Photo by Oskay / Flickr.

Page 6: 11 tenets of a successful startup

4. Where’s the disruption?

Solve my problem. Don’t pitch your solution.

Phot

o by

Pat

Haw

ks /

Flic

kr.

Page 7: 11 tenets of a successful startup

5. Get your customer laid, paid & made.

Great products & companies do 1+ of 3 things:1) Get you laid (= sex)2) Get you paid (=money)3) Get you made (=power)

Quote from Dave McClure.

Photo by See-ming Lee / Flickr.

Page 8: 11 tenets of a successful startup

6. Find your minimal viable product

Photo by Kennymatic / Flickr.

Page 9: 11 tenets of a successful startup

7. Borrow and buy, don’t reinvent.

Photo by Jared / Flickr.

Page 10: 11 tenets of a successful startup

8. Create the WOW factor

Page 11: 11 tenets of a successful startup

9. Law of sustainable growth

Photo by AdamSelwood / Flickr.

How do you make your product self growing?

Page 12: 11 tenets of a successful startup

10. Create contacts before you need them

Photo by Greyloch / Flickr.

Page 13: 11 tenets of a successful startup

11. Undercut the competition

Photo by L. Marie / Flickr.

Half the price. Twice the experience.

Page 14: 11 tenets of a successful startup

Thanks for listening! annika

[email protected]

+46 (0)70 435 05 45

Current projects

Annika Lidne