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1 Earnings of FY2014/3 1H Oct. 30, 2013 FORWARD-LOOKING STATEMENTS Forward-looking statements, such as those relating to earnings forecasts and other projections contained in this material, are management’s current assumptions and beliefs based on currently available information. Such forward-looking statements are subject to a number of risks, uncertainties, and other factors. Accordingly, actual results may differ materially from those projected due to various factors. Despite the continuous harsh business environment regarding digital cameras, caused by the impact of smartphones, Fujifilm is generally proceeding smoothly toward its forecast for FY2014/3, announced on April 30, reflecting such factors as the gradual improvement in the worldwide economy as well as the effect of Abenomics and falling yen exchange rate.

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Earnings of FY2014/3 1H

Oct. 30, 2013FORWARD-LOOKING STATEMENTSForward-looking statements, such as those relating to earnings forecasts and other projections contained in this material, are management’s current assumptions and beliefs based on currently available information. Such forward-looking statements are subject to a number of risks, uncertainties, and other factors. Accordingly, actual results may differ materially from those projected due to various factors.

Despite the continuous harsh business environment regarding digital cameras, caused by the impact of smartphones, Fujifilm is generally proceeding smoothly toward its forecast for FY2014/3, announced on April 30, reflecting such factors as the gradual improvement in the worldwide economy as well as the effect of Abenomics and falling yen exchange rate.

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As a summary of the first half of FY2014/3, the following are the progress reports made in the growth fields of the healthcare, highly functional materials, and document businesses.

In the healthcare field, the medical systems business achieved great profit growth, establishing a structure that can expand profitability.Sales expansion through the development of differentiated products and reinforcement of sales forces as well as the reduction of expenses and fixed costs, mainly undertaken from the previous year, has bore fruit and profits grew. On the other hand, clinical trials of some drug candidates researched and developed by Fujifilm have started, and the pharmaceuticals business is setting up its foundation for future growth. The ITK-1 tailor-made cancer peptide vaccine started phase III trials in Japan, while anticancer drug FF-10501 started phase I trials in Japan.

In the highly functional materials field, new highly functional materials began to expand.As for EXCLEAR sensor film for touch panels, sales promotions are proceeding, and the number of customers adopting EXCLEAR is increasing.Regarding backsheet for solar cells, solar cell modules equipped with Fujifilm’s backsheets, characterized with high durability, have acquired certification from a third public institution. Reflecting this certification, the reputation for this product’s quality is rising, and the Company is reinforcing sales promotions.

In the document field, measures to strengthen relationships with customers and to offer high-value-added products/services have been undertaken. As a result, sales increased in each region. Furthermore, profit rose owing to cost reductions and the optimization of expenses.

Looking back of the first half of FY2014/3, priority business fields that the Company has actively allocated its management resources are steadily growing.

The Company will reach its 80th anniversary of its founding in January 2014. Starting from photographic and motion picture business, the Company has developed its technologies, cultivated through this business, and fostered new growth pillars to realize continuous growth. The Company will continue measures to expand growth fields as well as reinforce its corporate structure under President and COO Shigehiro Nakajima to improve profitability.

To show the strong will for future growth and to express the appreciation to the support of shareholders, the Company plans to do a commemorative dividends of ¥10. Including the regular dividends of ¥40, announced previously, the total dividends will be up ¥10 from the previous year.

2

・Achieved great profit growth in the medical systems business, establishing a structure that can expand profitability

- Expand sales by developing differentiated products while strengthening sales forces - Reduce expenses and fixed costs

・Started clinical trials of drug candidates that were researched and developed by Fujifilm

- Started PIII clinical trials regarding the tailor-made cancer peptide vaccine ITK-1 in Japan- Started PI clinical trials of anticancer drug FF-10501 in Japan

・Expanded sales of new highly functional materials- The number of customers adopting EXCLEAR sensor film for touch panels increased.- Acquired PREMIUM certification regarding backsheet for solar cells

・Increases in sales and operating margin in the document business- Sales increased mainly in the Asia-Oceania region.- Cost reductions and optimization of expenses

Summary of FY2014/3 1HSummary of FY2014/3 1H

Improve profitability by expansion in growth fields and Improve profitability by expansion in growth fields and reinforcement of the corporate structurereinforcement of the corporate structure

Performance Summary of FY2014/3 1HPerformance Summary of FY2014/3 1H

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Both consolidated revenue and operating income rose in the first half of FY2014/3, reflecting such factors as strong sales in the medical systems/life sciences and the document businesses, as well as the impact of the falling yen exchange rate. Consolidated revenue for the first half of FY2014/3 totaled to ¥1,174.3 billion, up 10.6% compared with the previous year.Operating income totaled to ¥57.4 billion, up 35.7% compared with the previous year.

In addition, income before income taxes was ¥62.5 billion, up 89.6% compared with the previous year, and net income attributable to FUJIFILM Holdings was ¥31.5 billion, up 200.4% compared with the previous year, owing to the improvement of the foreign exchange gain.

Net income attributable to FUJIFILM Holdings per share was ¥65.30.

3

FY2014/3 1H FY2013/3 1H

¥99¥130

¥65.30

31.52.7%

62.55.3%

57.44.9%

1,174.3100.0%

¥79¥101

¥21.74

10.51.0%

33.03.1%

42.34.0%

1,061.6100.0%

Change

Revenue 112.7+10.6%

Operating Income 15.1+35.7%

Income before Income Taxes

29.5+89.6%

Net Income Attributable to FUJIFILM Holdings

21.0+200.4%

Net Income Attributable to FUJIFILM Holdingsper Share

¥43.56

Exchange Rates US$/¥€/¥

+¥20+¥29

Consolidated Performance for FY2014/3 1HConsolidated Performance for FY2014/3 1H((Apr. 2013 Apr. 2013 –– Sep. 2013Sep. 2013))

(Billions of yen)(Billions of yen)

Performance Summary of FY2014/3 1HPerformance Summary of FY2014/3 1H

Note: Analysis of operating income (YoY) Exchange rate fluctuations: +¥18.3 billion, Raw material prices: ¥(1.6) billion

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4

Performance Summary of FY2014/3 1HPerformance Summary of FY2014/3 1H

43.1 (+10.7%)447.9404.8Information Solutions

59.9 (+12.2%)550.0490.1Document Solutions

FY2014/3FY2013/3

1,174.3

176.4 9.7 (+5.8%)166.7Imaging Solutions

1,061.6

1H

112.7 (+10.6%)Total

ChangeRevenue

FY2014/3Change

1HOperating Income

FY2013/3

7.3 (+30.0%)31.824.5Information Solutions

10.0 (+27.5%)46.236.2Document Solutions

57.4

(15.2)

(5.4)

1.7(16.9)Corporate Expenses & Eliminations

(3.9) ( - )(1.5)Imaging Solutions

42.3 15.1 (+35.7%)Total

100

300

200

400

500

Imaging’12 ‘13 ’12 ‘13 ’12 ‘13

Consolidated Revenue and Operating Income by SegmentsConsolidated Revenue and Operating Income by Segments

(Billions of yen)(Billions of yen)

(Billions of yen)(Billions of yen)Note: After elimination of intersegment transaction.

(Billions of yen)(Billions of yen)

166.7 176.4

404.8447.9

490.1

550.0

Revenue(1H)

Information Document

’12 ‘13 ’12 ‘13 ’12 ‘13

10

40

30

20

50

(1.5)

24.5

(5.4)

31.836.2

46.2(Billions of yen)(Billions of yen)

0

Imaging Information Document

Operating income[Operating margin]

(1H)

[-0.9%][-3.0%]

[6.0%]

[7.1%][7.3%]

[8.3%]

0

Note: As of FY2014/3 1Q, the Optical Devices business has been transferred from the information solutions segment to the imaging solutions segment, due to a change in the corporate structure, and some numbers have been changed.

In the imaging solutions segment, revenue amounted to ¥176.4 billion, up 5.8% from the previous year.Operating loss recorded ¥5.4 billion.

In the information solutions segment, revenue was ¥447.9 billion, up 10.7% from the previous year.Operating income was ¥31.8 billion, up 30.0% from the previous year.

In the document solutions segment, revenue was ¥550.0 billion, up 12.2% from the previous year.Operating income was ¥46.2 billion, up 27.5% from the previous year.

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In the photo imaging business, sales increased for instant cameras while such sales of high-value-added products as Year Album expanded and overall sales rose.

As for the electronic imaging field, sales decreased due to the continuous worldwide decline in overall demand for compact digital cameras.On the other hand, such high-end models as the X-series, including FUJIFILM X-M1 and FUJIFILM X100S, proceeded smoothly.

Robust sales were seen in the optical devices field, owing to the large sales increase in camera modules for smartphones as well as strong sales of TV camera lenses and projector lenses.

As a result, sales in the optical device & electronic imaging products business increased.

Revenue increased, but profit decreased in the imaging solutions segment, reflecting such negative impacts as the decline in overall demand for compact digital cameras.

5

Summary by Operating Segment of 1HSummary by Operating Segment of 1H

Imaging SolutionsImaging Solutions

Strong sales for instant cameras were seen in the photo imaging business. In addition, such high-value-added products as Year Album expanded and overall sales rose.

In the electronic imaging field, sales decreased due to the continuous worldwide decline in overall demand for compact digital cameras. Such high-end models as the X-series proceeded smoothly.

Robust sales were seen in the optical devices field, owing to the large sales increase in camera modules for smartphones as well as strong sales of TV camera lenses and projector lenses.

Revenue increased, but profit decreased, reflecting such Revenue increased, but profit decreased, reflecting such negative impacts as the decline in overall demand for negative impacts as the decline in overall demand for

compact digital cameras.compact digital cameras.Note: As of FY2014/3 1Q, the Optical Devices business has been transferred from the information solutions segment to the imaging solutions segment, due to a change in the corporate structure, and some numbers have been changed.

Performance Summary of FY2014/3 1HPerformance Summary of FY2014/3 1H

9.7 (+5.8%)

YoY

176.4

Revenue YoYOperating income

(3.9) ( - )(5.4)

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As for the medical systems/life sciences business, strong sales were seen in the medical systems business, especially in such growth fields of medical-use picture archiving and communications systems as well as endoscopes. Sales also rose in the pharmaceuticals business, due to such factors as the continuing strong sales of ZOSYN from Toyama Chemical and smooth sales of pharmaceuticals for which FUJIFILM Pharma signed a contract with Bayer regarding patent rights.

Regarding the FPD materials business, sales of WV film declined, reflecting the impact of weak demand for IT equipment. On the other hand, strong TV sales in North America and China led to smooth sales of FUJITAC, VA film, and IPS film.

In the graphic systems business, sales of CTP plates grew due to the shift from other competitors’ products to Fujifilm’s products.

Regarding the industrial products business, sales of industrial-use X-ray films increased, while sales of such new highly functional products as EXCLEAR, sensor film for touch panels, proceeded smoothly.

In addition, sales increased in the electronic materials and recording media businesses.

Both revenue and profit rose in the information solutions segment, owing to strong sales in such businesses as medical systems/life sciences and the falling yen exchange rate.

6

Information SolutionsInformation SolutionsIn the medical systems business, strong sales were seen in such growth fields as medical-use picture archiving and communications systems and endoscopes, and overall sales increased.As for the pharmaceuticals business, sales grew, reflecting strong sales in Toyama Chemical and FUJIFILM Pharma.

In the FPD materials business, sales of WV film declined, reflecting the impact of weak demand for IT equipment. On the other hand, strong TV sales led sales of FUJITAC, VA film, and IPS film to proceed smoothly.

Sales grew in the graphic systems business, owing to the rise in market share of CTP plates supported by the shift from other competitors’ products to Fujifilm’s products.

Regarding the industrial products business, sales of sensor film for touch panels EXCLEARproceeded smoothly.In addition, sales increased in the electronic materials and recording media business.

Both revenue and profit rose, owing to strong sales in Both revenue and profit rose, owing to strong sales in such businesses as medical systems/life sciences and such businesses as medical systems/life sciences and

the positive impact of the exchange rate fluctuation.the positive impact of the exchange rate fluctuation.

Performance Summary of FY2014/3 1HPerformance Summary of FY2014/3 1H

43.1 (+10.7%)

YoY

447.9

Revenue YoYOperating income

7.3 (+30.0%)31.8

Note: As of FY2014/3 1Q, the Optical Devices business has been transferred from the information solutions segment to the imaging solutions segment, due to a change in the corporate structure, and some numbers have been changed.

Summary by Operating Segment of 1HSummary by Operating Segment of 1H

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In the document solutions segment, sales in Japan and the Asia-Oceania region as well as shipments for Xerox Corporation increased.

As for the office products business, the sales volume for color products increased in all regions.In addition, sales volume for monochrome products grew in the Asia-Oceania region.

In the office printers business, sales increased for color products in the Asia-Oceania region.

Regarding the production services business, sales of color on-demand publishing systems grew in all countries, and overall sales volume increased.

In addition, sales growth was seen in the global services business in Japan and the Asia-Oceania region.

Both revenue and profit increased in the document solutions segment, due to the sales increase as well as improvement in manufacturing costs and expenses.

7

• Sales in Japan and the Asia-Oceania region as well as shipments for Xerox Corporation increased.

• As for the office products business, sales volume of color products increased in all regions. In addition, sales volume of monochrome products rose in the Asia-Oceania region.

• In the office printers business, strong sales were seen for color products in the Asia-Oceania region, and overall sales volume increased.

• Regarding the production services business, sales of color on-demand publishing systems increased in Japan and the Asia-Oceania region, and the shipment volume for Xerox Corporation also increased leading to an increase in overall sales volume.

• Sales grew in the global services business in both Japan and the Asia-Oceania region.

• In addition to the rise in revenue, improvement in manufacturing costs and expenses contributed to the increase in profit.

Document SolutionsDocument Solutions

Strong sales were seen in each region, Strong sales were seen in each region, and both revenue and profit increased.and both revenue and profit increased.

Performance Summary of FY2014/3 1HPerformance Summary of FY2014/3 1H

59.9 (+12.2%)

YoY

550.0

Revenue YoYOperating income

10.0 (+27.5%)46.2

Summary by Operating Segment of 1HSummary by Operating Segment of 1H

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8

3,120.3

1,488.0

536.1

415.2

536.7

1,632.3

149.3

403.2

564.9

514.9

Sep. 13

2,739.7

1,417.7

470.3

393.5

553.9

1,322.0

152.4

378.0

556.5

235.1

Mar. 12

3,059.6

1,498.3

540.0

412.2

546.1

1,561.3

127.1

399.9

588.9

445.4

Mar. 13 Change from Mar. 13

Cash and cash equivalents 69.5

Notes and accounts receivable

(24.0)

Inventories 3.3

Marketable securities and other

22.2

Total current assets 71.0

Property, plant and equipment (9.4)

Goodwill, net 3.0

Investment securities and other

(3.9)

Total noncurrent assets (10.3)

Total assets 60.7

3,120.3

2,097.3

162.7

1,934.6

1,023.0

416.2

234.5

372.3

Sep. 13

2,739.7

1,856.5

134.7

1,721.8

883.2

425.9

258.4

198.9

Mar. 12 Mar. 13 Change from Mar. 13

Short-term and long-term debt 358.3 14.0

Notes and accounts payable

251.0 (16.5)

Other liabilities 425.5 (9.3)

Total liabilities 1,034.8 (11.8)

Total FUJIFILM Holdings shareholders' equity

1,868.9 65.7

Noncontrollinginterests 155.9 6.8

Total equity 2,024.8 72.5

Total liabilities and equity 3,059.6 60.7

132

98

Sep. 13

121

94

Mar. 13

+¥11

+¥4

Change from Mar. 13

110

82

Mar. 12Exchange Rates

US$/¥

€/¥

Consolidated Balance SheetConsolidated Balance Sheet(Billions of yen)(Billions of yen)

(yen)(yen)

Performance Summary of FY2014/3 1HPerformance Summary of FY2014/3 1H

Total assets, as of September 30, 2013, totaled ¥3,120.3 billion, up ¥60.7 billion from March 31, 2013. This was mainly due to an increase in cash and cash equivalents and the impact of the falling yen exchange rate.

Total liabilities amounted to ¥1,023.0 billion, down ¥11.8 billion, reflecting decrease in such long-term liabilities as accrued pension and severance costs.

Total FUJIFILM Holdings shareholders’ equity was ¥1,934.6 billion, up ¥65.7 billion.

As a result, the current ratio increased by 8.7 points, to 294.5%, the debt-equity ratio decreased by 2.5 points, to 52.9%, and the equity ratio increased by 0.9 points, to 62.0%.

The Company is confident that it is maintaining a stable level of asset liquidity and a sound capital structure.

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9

9

0

300

600

900

1200

1500

11年度上期 12年度上期 13年度上期 21.7

(62.4)

(18.9)

10.0

(8.9)

(44.6)

84.1

14.1

(19.2)

(27.9)

(17.0)

49.7

66.9

17.5

FY2013/31H

(11.6)(9.8)Purchases of software

(67.8)(57.5)C/F from investing activities

61.02.2Free cash flows

(14.1)(11.8)Others

(4.2)15.1Sales and purchases of marketable and investment securities

(37.9)(51.0)Capital expenditure

128.859.7C/F from operating activities

(4.8)17.4Others

(3.7)(16.0)Change in accrued income taxes and other liabilities

(12.6)(16.0)Change in notes and accounts payable-trade

7.6(19.1)Change in inventories

33.31.5Change in notes and accounts receivable

68.070.4Depreciation & amortization

41.021.5Net income

FY2014/31H

FY2012/31H

8.7 39.5 90.9C/F from operating activities + Capital expenditure

C/F from operating activitiesC/F from investing activities

Free cash flows

Cash FlowsCash Flows(Billions of yen)(Billions of yen)

FY2012/3 FY2013/3 FY2014/3

Cash Flows (1H)

Performance Summary of FY2014/3 1HPerformance Summary of FY2014/3 1H

(Billions of yen)(Billions of yen)

59.7

84.1

57.5 62.4

2.2

21.7

90

60

30

0

120

150128.8

67.861.0

Cash provided by operating activities totaled ¥128.8 billion, due to an increase in net income.

Cash used in investing activities amounted to ¥67.8 billion, due primarily to purchases of property, plant and equipment.

Thus, free cash flows were ¥61.0 billion.

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10

(Billions of yen)(Billions of yen)

Note: Impact of exchange rate movements on operating income (FY2014/3 full year, ¥1 change) US$/¥: ¥1.1 billion €/¥: ¥0.9 billion

¥97¥127

¥145.27

70.03.0%

140.06.0%

140.06.0%

2,350.0100.0%

FY2014/3(forecast)

+¥14+¥20

¥32.62

15.7+29.0%

20.8+17.5%

25.9+22.7%

135.3+6.1%

Change from previous yearFY2013/3

¥83¥107

¥112.65

54.32.5%

119.25.4%

114.15.2%

2,214.7100.0%

Revenue

Operating Income

Income before Income Taxes

Net Income Attributable to FUJIFILM Holdings

Net Income Attributable to FUJIFILM Holdings per Share

Exchange Rates US$/¥€/¥

Consolidated Financial Forecast for FY2014/3 Consolidated Financial Forecast for FY2014/3 (as of Oct. 30, 2013)(as of Oct. 30, 2013)

Forecast for FY2014/3Forecast for FY2014/3

Note: Exchange rates as of 3Q are US/¥: ¥95, €/¥: ¥125

Regarding the forecast for FY2014/3, revenue and operating income are set to ¥2,350.0 billion and ¥140.0 billion, as previously announced.Considering the earnings for the first half, the Company is proceeding slightly over the Company’s assumption, and the possibility to achieve this forecast is rising.

Measures are especially undertaken in priority business fields.In the healthcare field, efforts for sales reinforcement in the medical IT, endoscopes, and ultrasound diagnostic equipment as well as improvement in profitability in the pharmaceuticals business are being undertaken.As for the highly functional materials field, measures to maintain the profitability of the FPD materials business are being conducted. On the other hand, sales promotions for such new products as sensor film for touch panels EXCLEAR and backsheets for solar cells are being reinforced.Efforts for growth in solution services as well as an increase in sales in the Asia-Oceania region, supported by expansion of the product lineup through new highly competitive products, are being undertaken in the document field. Furthermore, sales promotions in Europe and the United States are being strengthened by cooperating with Xerox Corporation.

On the other hand, the harsh business environment is expected to continue for digital cameras, due to a decline in overall demand. Measures to reduce fixed costs will be continued, and the Company is striving to build a structure that can generate profit even in the scaled-down market.

The Company will continue reinforcement measures in growth fields while undertaking further reduction of costs and expenses to expand profits.

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11

0

10

20

30

40

50

¥25¥30

¥35¥40

¥50 (commemorative dividend + regular dividend)

Commemorating the Company’s 80th anniversary, commemorative dividends of ¥10 is planned.Dividends for FY2014/3 is planned to be ¥50, including regular dividends of ¥40.

Regular dividends ¥40

Commemorative dividends ¥10

Distribution of ProfitsDistribution of Profits

■ Cash DividendsDividend payout ratio

34.4%

FY2010/3 FY2011/3 FY2012/3 FY2013/3 FY2014/3(plan)【Policy of distribution of profits】

• Emphasizing dividend. The Company’s target for the dividend payout ratio is set at over 25%.• Adequate buybacks will be undertaken considering the situation of cash flows.

Forecast for FY2014/3Forecast for FY2014/3

Commemorating the Company’s 80th anniversary in January 2014, commemorative dividends of ¥10 is planned for FY2014/3.

The dividends for FY2014/3 is planned to be ¥50, adding the commemorative dividends and the regular dividends of ¥40, which was announced previously.

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We will use leading-edge, proprietary technologies to provide top-quality products and services that contribute to the advancement of culture, science, technology and industry, as well as improved health and environmental protection in society. Our overarching aim is to help enhance the quality of life of people worldwide.

Corporate Communication Office, Corporate Planning Div.http://www.fujifilmholdings.com/en/index.html

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13

Earnings for FY2014/3 1H

AppendixAppendix

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14

14

Earnings for FY2014/3 2Q/1HEarnings for FY2014/3 2Q/1H

ChangeFY2014/3FY2013/3ChangeFY2014/3FY2013/3

+¥20+¥33

8.5+107.2%

12.6+64.1%

10.9+51.3%

62.3+11.5%

¥99¥131

16.52.7%

32.25.3%

32.35.3%

605.6100.0%

¥79¥98

8.01.5%

19.63.6%

21.43.9%

543.3100.0%

2Q 1H

¥99¥130

31.52.7%

62.55.3%

57.44.9%

1,174.3100.0%

¥79¥101

10.51.0%

33.03.1%

42.34.0%

1,061.6100.0%

Revenue 112.7+10.6%

Operating Income

15.1+35.7%

Income before Income Taxes

29.5+89.6%

Net Income Attributable to FUJIFILM Holdings

21.0+200.4%

Exchange Rates US$/¥€/¥

+¥20+¥29

FY2014/3 1H AppendixFY2014/3 1H Appendix

Note: Analysis of operating income (1H, YoY) Exchange rate fluctuations: +¥18.3 billion, Raw material prices: ¥(1.6) billion

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15

(Billions of yen)(Billions of yen)

(Billions of yen)(Billions of yen)

Earnings of FY2014/3 2Q/1HEarnings of FY2014/3 2Q/1H

Note: After elimination of intersegment transaction.

FY2014/3 1H AppendixFY2014/3 1H Appendix

Change

62.3 (+11.5%)

37.5 (+15.2%)

15.9 (+7.4%)

8.9 (+10.9%)

Change

43.1 (+10.7%)447.9404.8230.5214.6Information Solutions

59.9 (+12.2%)550.0490.1284.7247.2Document Solutions

FY2014/3FY2014/3 FY2013/3FY2013/3

1,174.3

176.4

605.6

90.4 9.7 (+5.8%)166.781.5Imaging Solutions

1,061.6

1H

112.7 (+10.6%)543.3Total

2QRevenue

Change

10.9 (+51.3%)

0.8

7.4 (+43.2%)

3.2 (+18.5%)

(0.5) ( - )

Change FY2014/3FY2014/3

1H2QOperating Income[Operating Margin] FY2013/3FY2013/3

7.3 (+30.0%)31.8

[ 7.1%]24.5

[ 6.0%]20.3

[ 8.8%]17.1

[8.0%]Information Solutions

10.0 (+27.5%)46.2

[ 8.3%]36.2

[ 7.3%]24.5

[ 8.5%]17.1

[ 6.8%]Document Solutions

57.4

(15.2)

(5.4)[ -3.0%]

32.3

(8.0)

(4.5)[ -4.9%]

1.7(16.9)(8.8)Corporate Expenses & Eliminations

(3.9) ( - )(1.5)

[ -0.9%](4.0)

[-4.9%]Imaging Solutions

42.3 15.1 (+35.7%)21.4Total

Note: As of FY2014/3 1Q, the Optical Devices business has been transferred from the information solutions segment to the imaging solutions segment, due to a change in the corporate structure, and some numbers have been changed.

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16

FY2014/3 2Q (3FY2014/3 2Q (3--Month) Performance by Operating SegmentMonth) Performance by Operating Segment

FY2014/3 1H AppendixFY2014/3 1H Appendix

Imaging SolutionsImaging Solutions

Information SolutionsInformation Solutions

Document SolutionsDocument Solutions

Strong sales for instant cameras continued, and overall sales increased in the photo imaging business.Reflecting the decline in demand for overall compact digital cameras, unit sales dropped greatly, compared with the previous year. On the other hand, owing to the positive impact of the exchange rate fluctuation and sales promotions for high-end models, sales decreased only 5%.As for the optical devices field, robust sales continued in camera modules for smartphones.

Sales proceeded smoothly in the medical systems and pharmaceuticals business. As for the life sciences business, strong sales were seen for the new whitening skincare series ASTALIFT WHITE. In the FPD materials business, inventory adjustments started to show, and sales decreased from the first quarter, when sales were strong.As for the graphic systems business, sales of CTP plates and digital printing equipments proceeded smoothly.

Sales increased in Japan and the Asia-Oceania region, as well as the shipment for Xerox Corporation.The rise in gross operating profit, due to sales growth, as well as the improvement in both manufacturing costs and expenses contributed to the increase in operating income.

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17

Imaging SolutionsImaging Solutions(Billions of yen)(Billions of yen)

(Billions of yen)(Billions of yen)Note: After elimination of intersegment transaction.

Earnings of FY2014/3 2Q/1H Earnings of FY2014/3 2Q/1H

1H2Q

8.9 (+10.9%)

5.2 (+15.4%)

6.2 (+49.8%)

(1.0) (-5.1%)

3.7 (+7.8%)

Change

90.4

38.6

18.7

19.9

51.8

FY2014/3

81.5

33.4

12.5

20.9

48.1

FY2013/3

(6.2) (-13.2%)40.546.7Electronic Imaging

11.5 (+47.5%)35.624.1Optical Devices

5.3 (+7.5%)76.170.8Optical Device &

Electronic Imaging Products

4.4 (+4.6%)100.395.9Photo Imaging

176.4

FY2014/3

9.7 (+5.8%)166.7Total

FY2013/3 ChangeRevenue

FY2014/3 1H AppendixFY2014/3 1H Appendix

1H2Q

(0.5) ( - )

Change

(4.5)[ -4.9%]

FY2014/3

(4.0)[ -4.9%]

FY2013/3

(5.4)[ -3.0%]

FY2014/3

(3.9) ( - )(1.5)

[ -0.9%]Imaging Solutions

FY2013/3 Change

Operating Income[Operating Margin]

Note: As of FY2014/3 1Q, the Optical Devices business has been transferred from the information solutions segment to the imaging solutions segment, due to a change in the corporate structure, and some numbers have been changed.

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18

12.5 12.8 14.3 16.9 18.7

26.2 19.119.9

48.1

53.753.2 48.5

51.8

20.620.9

-20

0

20

40

60

80

100

-5

0

5

10

15

20

25

Change in Quarterly Earnings by Operating Segment Change in Quarterly Earnings by Operating Segment

Imaging SolutionsImaging Solutions

Note: After elimination of intersegment transaction.

(Billions of yen)(Billions of yen)

Revenue

86.092.7

86.681.5

-0.9(-1.1%)

-4.0(-4.9%) -2.3

(-2.5%)

3.1(3.6%)

80

40

0

20

10

0

FY2014/3 2QFY2013/3 2Q FY2013/3 3Q FY2013/3 4Q FY2014/3 1Q

Photo Imaging

ElectronicImaging

Operating Income for Imaging Solutions(Operating Margin)

Optical Devices

Optical Device & Electronic Imaging

Products

Operating Income

FY2014/3 1H AppendixFY2014/3 1H Appendix

90.4

-4.5(-4.9%)

Note: As of FY2014/3 1Q, the Optical Devices business has been transferred from the information solutions segment to the imaging solutions segment, due to a change in the corporate structure, and some numbers have been changed.

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19

Information SolutionsInformation Solutions (Billions of yen)(Billions of yen)

(Billions of yen)(Billions of yen)Note: After elimination of intersegment transaction.

Earnings of FY2014/3 2Q/1HEarnings of FY2014/3 2Q/1H

Note: Due to a partly business transfer between the Graphic Systems and the Industrial Products businesses, some numbers have been changed.

FY2014/3 1H AppendixFY2014/3 1H Appendix

1H2Q

3.2 (+18.5%)

Change

20.3[ 8.8%]

FY2014/3

17.1[8.0%]

FY2013/3

31.8[ 7.1%]

FY2014/3

7.3 (+30.0%)24.5

[ 6.0%]Information Solutions

FY2013/3 Change

Operating Income[Operating Margin]

18.9 (+16.1%)135.6116.711.0 (+18.7%)69.658.6Graphic Systems

0.4 (+0.6%)75.274.8(2.4) (-6.3%)35.237.6FPD Materials

2.7 (+14.2%)21.919.21.6 (+17.7%)11.09.4Recording Media

Change

15.9 (+7.4%)

(3.8) (-14.5%)

9.5 (+11.4%)

Change

(0.4) (-1.0%)43.343.722.526.3Industrial ProductsElectronic Materials

& Others

FY2014/3FY2014/3 FY2013/3FY2013/3

447.9

171.9

230.5

92.2 21.5 (+14.4%)150.482.7Medical SystemsLife Sciences

404.8

1H

43.1 (+10.7%)214.6Total

2QRevenue

Note: As of FY2014/3 1Q, the Optical Devices business has been transferred from the information solutions segment to the imaging solutions segment, due to a change in the corporate structure, and some numbers have been changed.

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20

17.6 20.2 22.5

9.410.3 13.0 11.0

37.6 44.2 34.5 40.0 35.2

58.6 60.4 64.5 66.0 69.6

82.792.2

20.826.310.9

79.7107.779.3

0

40

80

120

160

200

240

280

0.0

5.0

10.0

15.0

20.0

25.0

30.0

35.0

Medical SystemsLife Sciences

Graphic Systems

Information SolutionsInformation SolutionsOperating Income

(Billions of yen)(Billions of yen)

Note: After elimination of intersegment transaction.

Change in Quarterly Earnings by Operating Segment Change in Quarterly Earnings by Operating Segment

211.8

239.9

217.4214.6

17.1(8.0%)

17.9(8.4%)

30.5(12.7%)

10

0

20

30240

160

80

0

Revenue

11.5(5.3%)

FPD Materials

Recording Media

Industrial ProductsElectronic Materials & Others

Operating Income for Information Solutions(Operating Margin)

Note: Due to a partly business transfer between the Graphic Systems and the Industrial Products businesses, some numbers have been changed.

FY2014/3 1H AppendixFY2014/3 1H Appendix

FY2014/3 2QFY2013/3 2Q FY2013/3 3Q FY2013/3 4Q FY2014/3 1Q

230.5

20.3(8.8%)

Note: As of FY2014/3 1Q, the Optical Devices business has been transferred from the information solutions segment to the imaging solutions segment, due to a change in the corporate structure, and some numbers have been changed.

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21

Document SolutionsDocument Solutions

Note: After elimination of intersegment transaction.

(Billions of yen)(Billions of yen)

(Billions of yen)(Billions of yen)

Earnings of FY2014/3 2Q/1H Earnings of FY2014/3 2Q/1H FY2014/3 1H AppendixFY2014/3 1H Appendix

8.7(+11.0%)87.678.96.7(+17.3%)45.438.7Office Printers

3.8 (+5.3%)75.271.42.4 (+6.4%)39.336.9Production Services

22.7(+44.8%)73.550.812.6(+46.7%)39.627.0Global Services

Change

37.5(+15.2%)

8.8(+41.2%)

7.0 (+5.7%)

Change

13.1(+30.4%)56.042.930.421.6Others

FY2014/3FY2014/3 FY2013/3FY2013/3

550.0

257.7

284.7

130.0 11.6 (+4.7%)246.1123.0Office Products

490.1

1H

59.9(+12.2%)247.2Total

2QRevenue

1H2Q

7.4 (+43.2%)

Change

24.5[ 8.5%]

FY2014/3

17.1[ 6.8%]

FY2013/3

46.2[ 8.3%]

FY2014/3

10.0 (+27.5%)36.2

[ 7.3%]Document Solutions

FY2013/3 Change

Operating Income[Operating Margin]

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22

27.039.6 39.6

34.2

42.835.9

39.338.7 36.7

42.942.2

45.4

33.931.9

36.9

130.0123.6

119.3

127.7

123.0

0

5

10

15

20

25

30

Office Products

Office Printers

Production Services

Global Services

Document SolutionsDocument Solutions(Billions of yen)(Billions of yen)

Operating Income for Document Solutions(Operating Margin)

Revenue Operating Income

Note: After elimination of intersegment transaction.

Change in Quarterly Earnings by Operating Segment Change in Quarterly Earnings by Operating Segment

247.2

17.1(6.8%)

16.2(6.6%)

245.1

277.0

23.5(8.4%)

21.7(8.1%)

265.3

0

300

200

100

30

20

10

0

FY2014/3 1H AppendixFY2014/3 1H Appendix

FY2014/3 2QFY2013/3 2Q FY2013/3 3Q FY2013/3 4Q FY2014/3 1Q

24.5(8.5%)

284.7

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23

Revenue from Domestic and OverseasRevenue from Domestic and Overseas(Billions of yen)(Billions of yen)

FY2014/3 1HFY2013/3 1H

100.0%

58.3%

28.4%

10.9%

11.9%

18.0%

41.7%

Ratio (%)

112.7 (+10.6%)1,174.31,061.6100.0%Consolidated total

104.6 (+18.0%)684.8580.254.6%Overseas

65.3 (+24.4%)333.0267.725.2%Asia and others

35.4 (+38.0%)128.493.08.8%China

19.5 (+16.2%)140.0120.511.3%Europe

19.8 (+10.3%)211.8192.018.1%The Americas

8.1 (+1.7%)489.5481.445.4%Domestic

ChangeRatio (%)

FY2014/3 1H AppendixFY2014/3 1H Appendix

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24

Capital ExpenditureCapital Expenditure , Depreciation & Amortization, Depreciation & Amortization

*Note: Figures do not include amounts for rental equipment handled by the Document Solutions segment.

(Billions of yen)(Billions of yen)

Imaging SolutionsDocument Solutions Corporate

Information Solutions

Depreciation & Amortization (1H)

Capital Expenditure (1H)

FY2012/3 FY2013/3

FY2012/3 FY2013/3

FY2014/3

FY2014/3

FY2014/3 1H AppendixFY2014/3 1H Appendix

Full year1H2Q

93.4

141.5

13.371.853.13.3

76.7

9.939.924.82.1

FY2013/3

43.0

66.9

5.434.825.31.4

37.4

4.923.38.30.9

FY2013/3

22.1

33.3

2.617.512.60.6

21.2

2.811.95.90.6

FY2013/3

96.6

147.8

14.672.557.53.2

90.9

12.856.219.32.6

FY2012/3

90.0

140.0

----

90.0

15.043.029.03.0

FY2014/3(forecast)

22.0

34.6

2.916.714.30.7

16.8

2.37.46.70.4

FY2014/3

22.9

35.5

3.217.713.70.9

26.4

1.518.45.41.1

FY2012/3

42.6

68.0

6.033.227.31.5

30.3

5.514.110.00.7

FY2014/3

45.2

70.4

6.434.527.91.6

45.6

5.631.27.51.3

FY2012/3

ImagingInformationDocumentCorporate

ImagingInformationDocumentCorporate

Depreciation*

Depreciation&Amortization

Capex *

30.35.5

14.1

10.0

45.65.6

31.2

7.5

37.44.9

23.3

8.3

6.4

34.5

27.9

70.4 66.95.4

34.8

25.3

68.06.0

33.2

27.3 Note: As of FY2014/3 1Q, the Optical Devices business has been transferred from the information solutions segment to the imaging solutions segment, due to a change in the corporate structure, and some numbers have been changed.

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25

Imaging Solutions

Document SolutionsCorporate

Information Solutions

R&D Expenses, SG&A ExpensesR&D Expenses, SG&A Expenses

(Billions of yen)(Billions of yen)

R&D Expenses (1H)

FY2013/3 FY2014/3

FY2014/3 1H AppendixFY2014/3 1H Appendix

25.4%

153.5

6.7%

40.5

1.216.416.16.8

FY2014/3

26.7%

144.7

7.8%

42.4

3.316.515.67.0

FY2013/3

2Q Full year1H

-

-

7.2%

170.0

----

FY2014/3(forecast)

27.3%

289.5

7.7%

81.9

5.832.530.013.6

FY2013/3

26.1%

305.9

7.1%

83.5

4.134.731.713.0

FY2014/3

7.6%<ratio to revenue>

10.567.563.426.8

ImagingInformationDocumentCorporate

25.6%

568.2

168.2

FY2013/3

<ratio to revenue >

SG&A Expenses

R&D Expenses

30.0

32.5

5.881.9 83.5

4.1

34.7

31.7

Note: As of FY2014/3 1Q, the Optical Devices business has been transferred from the information solutions segment to the imaging solutions segment, due to a change in the corporate structure, and some numbers have been changed.

13.6 13.0

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26

Exchange Rates, Raw Material Prices, and Number of EmployeesExchange Rates, Raw Material Prices, and Number of Employees

Exchange RatesExchange Rates

Number of EmployeesNumber of Employees

(yen)(yen)

Impact of exchange rate movements on operating income ( FY2014/3 full year, ¥1 change)US$/¥: ¥1.1 billion €/¥: ¥0.9 billion

79,845

2012 Sep.

81,542

2012 Dec.

80,322

2013 Mar.

79,965

2013 Jun.

79,837

2013 Sep.

Consolidated Total

FY2014/3 1H AppendixFY2014/3 1H Appendix

Raw Material PricesRaw Material Prices (Average) ((¥¥1,000/kg)1,000/kg)

125

95

2H (forecast)

FY2014/3FY2013/3

130

99

1H

101

79

1H

129

99

1Q

127

97

Full year (forecast)

131

99

2Q

103

80

1Q

98

79

2Q

105

81

3Q

122

93

4Q

107

83

Full year

US$/¥

€/¥

80

2H (forecast)

FY2014/3FY2013/3

74

1H

76

1H

78

1Q

77

Full year (forecast)

68

2Q

79

1Q

71

2Q

83

3Q

91

4Q

81

Full year

Silver

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27

PipelinePipeline

Note: FKB327 (a biosimilar of adalimumab) from FUJIFILM KYOWA KIRIN Biologics, a equity method affiliated company, started P I clinical trials in Europe on April 2013 as planned.

Bio

Bio

Under non-clinical trialU.S.A./Europe/JapanInjectionAnticancer drug

(intractable solid cancer)FF-10502

Under non-clinical trialU.S.A./Europe/JapanInjectionAnticancer drug (intractable solid cancer)

(armed antibody)FF-21101

Preparing for PⅠEurope and U.S.A.

PⅠJapanOralAnticancer drug (myelodysplastic syndrome)

FF-10501

PⅢJapanInjectionAnticancer drug (prostate cancer)ITK-1

PⅠJapanOralMacrolide antibacterial agentT-4288

PⅠJapan

PⅡU.S.A.OralAlzheimer's disease drugT-817MA

PⅠU.S.A.InjectionAntifungal agentT-2307

Already launched as Geninax in Japan

Terminated PⅢ and preparing to submit an application

ChinaOralNew-type quinolone synthetic antibacterial agentT-3811

Terminated PⅡandpreparing for PⅢ

U.S.A.

Submitted an application for permission

JapanOralAntiviral agentT-705

NoteDevelopment stageRegionFormulationTherapeutic categoryDevelopment code

FY2014/3 1H AppendixFY2014/3 1H Appendix

Pipeline of Consolidated FUJIFILM GroupPipeline of Consolidated FUJIFILM Group

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AppendixAppendix

・ Business presentation materials- Jun. 2013 Business Presentation for Document Business- Sep.2013 Business Presentation for Industrial Products Business

FUJIFILM Holdings FUJIFILM Holdings -- Investor RelationsInvestor Relationshttp://www.fujifilmholdings.com/en/investors/index.html

What Kind of Company Is Fujifilm?What Kind of Company Is Fujifilm?http://www.fujifilmholdings.com/en/investors/guidance/index.html

IRIR Events MaterialsEvents Materialshttp://www.fujifilmholdings.com/en/investors/ir_events/business_presentations/index.html

FY2014/3 1H AppendixFY2014/3 1H Appendix

FUJIFILM Holdings Annual Report 2013FUJIFILM Holdings Annual Report 2013http://www.fujifilmholdings.com/en/investors/annual_reports/2013/index.html