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100::: Case Story :::
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SlideShare We would not be in
business if it wasn’t for
business lessons
That being said…we’d like to share a few
learned along the way…
clientsLessons from
Don’ttake on a client as
a referral from their mother.
{just don’t do it}
take on a client that can’t make decisions.
Don’t{it will waste time going back and forth}
take on a client that does not value what you do.
Don’t{no matter how good a job you do it won’t matter to them}
employerLessons as an
employ people because you have empty seats to fill.
Don’t{doing so may result in people sitting around with nothing to do}
employ people who don’t have the right skill set for the job.
Don’t{they will not be creative as you may desire them to be}
employ people who do not share the same passion as you.
Don’t{passion is crucial in staying ahead of your competition and delivering a quality product}
providerservice Lessons as a
laser focused on the services you provide.
Be{do not dilute your brand by slipping into other niches just because of clients’ needs}
Solveyour clients’ problems,
and if you know you can’t, don’t try.
{trying to solve problems that you have no clue how to will leave you further behind}
as much as possibleOver Deliver
{when you think a project is done, add that extra touch to make it extra special}
moneyLessons in
spend more than what comes in.
Don’t{this can result in your business shutting it’s doors really quick}
accordingly to the scope of a project.
Price{by under-cutting your competition
will not hurt them, but hurt yourself}
for a rainy day.Save
{set aside emergency funds to cover miscellaneous expenses that will arise}
Lessons ingrowth
force growth because you
want it to.
Don’t{let your company grow organically over time with the rise in demand}
Stayingsmall and lean is sometimes better than big and fat.
{keeping overhead low is always good}
one block at a time.
Build{knowing what your team lacks will help you build a diverse team over time}
strategyLessons in
put all your eggs in one basket.
Don’t{diversify your marketing efforts into multiple platforms and streams}
Lean onthe leaders
in your industry for potential insight.
{they probably have a better feel of what is happening in your industry}
ChangeStrategy changes.
with it.{always keep your eyes and ears open for new ways of marketing}
social mediaLessons in
open profiles on every single social platform.
Don’t{not every platform is beneficial to your product or service}
time in the platforms that best serve your company’s growth.
Invest{don’t waste time posting on platforms that
have no relevance to your product or service}
Share great content all the time. 100/0 rule.
{some like the 80/20 rule, we like the 100/0 rule. Make people fall in love with your work so much they want to follow, like, and tweet you}
Lessons in being a
leader
blame your team for your
shortcomings.
Don’t{it’s not their fault, it’s yours}
to let go and delegate.Learn
{hard for some, but necessary in growing your company}
responsibility for the company’s growth or lack of.
Take
{if it is to be, it is up to you, no one else}
momentumLessons in
you have it, work even harder to keep it.If{momentum comes and goes, when it comes, don’t take a break, keep going}
you don’t have it, make a plan and execute.If{failing to plan is a plan for failure}
dailyBuild small wins. {celebrate every accomplishment and step forward}
Hope you got value, and take these lessons learned
to your own business.*We sure did!
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