FUTURELAB

10 Thoughts for Your 2011 Marketing StrategyA #ChangeMarketing Presentation Alain Thys, October 2010

FUTURELAB

1. Smart Marketing Fund AllocationIt’s about maximising returns, not minimising headaches.

FUTURELAB

2. Customer EconomicsNot all customers are born equal. So don’t treat them that way.

FUTURELAB

3. Total Customer Experience ManagementBrands waste billions by only managing part of what the customer actually buys.

FUTURELAB

4. Relevant EngagementStop interrupting lives to say how great you are. Start relevant dialogues instead.

FUTURELAB

24/10/2010 6

5. Customer Centric Communication PlanningIt’s about the guy, not the busstop.

FUTURELAB

6. Transmedia StorytellingConsistency doesn’t mean repeating the same story everywhere.

FUTURELAB

7. Audience InclusionRacial, religious, sexual, age and political prejudice cost money.

FUTURELAB

8. “Real” Social MediaIf you want a strong online reputation, make sure you have many happy customers.

FUTURELAB

9. Behaviour Based Internal CommunicationsEnable the people to deliver on the promises the brand makes.

FUTURELAB

24/10/2010 11

10. Getting Business to Behave AccountablyIf you don’t pro-actively address it, justice will be spoken in the courts of social media.

FUTURELAB

24/10/2010

Get involved on www.futurelab.net/changemarketing

The #ChangeMarketing Manifesto: A Little Less Conversation, A Little More Action

FUTURELAB