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Social media strategist Lisa Kalner Williams speaks at Conversion Conference San Francisco on how to weave social media tactics in current Website optimization efforts
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10 Tactics for Converting
through Social Lisa Kalner Williams
Sierra Tierra Marketing
Social can’t convert.
#convcon @sierratierra
#convcon @sierratierra
Great social content + CTAs
Display of social proof
Customer-vetted Web content
Great social content + CTAs
#convcon @sierratierra
#convcon @sierratierra 1. YouTube CTA Overlays
#convcon @sierratierra 2. Other YouTube CTAs
#convcon @sierratierra YouTube Case Study: TRX
65%
decrease
in CPA
+ = Content CTA
#convcon @sierratierra 3. Pinterest Price Tags
#convcon @sierratierra
#convcon @sierratierra Pinterest Case Study: Petplan
+ = CTA 12.5%
increase
signups
Content
#convcon @sierratierra 4. Slideshare Enterprise Features
Display of social proof
#convcon @sierratierra
#convcon @sierratierra 5. Click To Tweet
#convcon @sierratierra
#convcon @sierratierra 6. Pinterest “Pin It” Button
#convcon @sierratierra 7. LinkedIn Product Recommendations
#convcon @sierratierra
#convcon @sierratierra
#convcon @sierratierra LinkedIn Case Study: Wild Apricot
Product Social Proof + =
15%
increase
conversions
Customer-vetted Web content
#convcon @sierratierra
#convcon @sierratierra 8. Pinterest Web Analytics
#convcon @sierratierra 9. Facebook Image Testing
#convcon @sierratierra
#convcon @sierratierra 10. Facebook Video Testing
#convcon @sierratierra Facebook Case Study: Maple Leaf
Content CTAs + = 43%
redemption
rate
Ask away!
#convcon @sierratierra
Lisa Kalner Williams www.sierratierra.com