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10 Success Strategies for Internet Marketers
Jay Berkowitz, CEO, Ten Golden RulesAuthor, “The Ten Golden Rules of Online
Marketing Workbook”
Jay Berkowitz www.TenGoldenRules.com 561-620-9121
Objectives Strategies to build your Personal BrandBest practices for Video, Search, AnalyticsHow to use top new products: HARO, Blidget,
GUS, SpyFu, iSpionage Basic and Advanced Search MarketingStrategies – Tactics – AdvancedChance to Win a Free Consultation and a
copy of The Ten Golden Rules of Online Marketing Workbook
Strap on your Seatbelts
Career Highlights Developed ‘Live’ campaign used in 208 countries
Managed largest territory in country. Promotion increased sales 34%
Developed internet sales and marketing strategy, sold first integrated deal
Created 4 of 6 ‘Hall of Fame’ banners Launched Atkins Diet Online, 22 diets overall
Wrote Ten Golden Rules for DMA July ‘03 Launched TenGoldenRules.com in 2003
Marketing Consultants Drive visits to your site, Convert visits to sales Strategy, Creative, Search, Landing Pages,
Affiliate Management, Blogs, Optimized PR Best clients = Internet is important to sales
What is TenGoldenRules.com?
Tom Peters ‘The Brand Called You’ Fast Company in August 1997
“Start right now: as of this moment you're going to think of yourself differently! You're not an "employee" of General Motors….Starting today you are a brand
Strategy #1 Personal Brand
1. Be You Own Brand Manger
Develop your brand marketing plan.
How are you going to promote your brand? How are you going to take it to the next level?
Set specific, measurable goals
2. Determine Your USP What makes you
Distinctive? How can you enhance
your unique skills I determined my USP
was a combination of brand and online
I wrote “The Ten Golden Rules of Internet Marketing” which shaped my life
3. Follow your passion!
Where do you like to hang out
What do you love to read?
Create your content in an area that you really care about
http://garyvaynerchuk.com/2008/09/11/execute-on-being-you/
4. Listen “Listening is my first
move in starting to understand social media. Go and read blogs. Go visit Twitter.com and more importantly search.twitter.com, and see what people are saying. Read comments on people’s blogs and see which ones seem to get any response. Search using Google and Technorati.com, and start listening to conversations that are out there.”
Chris Brogan
5. Embrace Your Inner Author
Create unique content. Write a blog. Write a
book or a free eBook Submit articles to
industry publications. Create a website. Build great content on
Facebook and LinkedIn
6. Build Your Net Set a goal to make a
few quality connections Give to Get Ask about them Add new contacts and
follow up Be my friend! Safety Net
7. Volunteer to Shine Volunteer to develop
new skills Work in a comfort zone
then push yourself Enhance a skill
through freelance opportunities. Guru, e-Lance and BINTRO offer an opportunity for you to sell personal assets that might not be part of your current job but can be on your future resume!
Missy Ward winner of the ShareASale Pay It Forward Award!
8. Innovate to Lead Test new
technologies. Take a free trial.
Report on how new tools they work on your blog.
Position yourself as an early adopter and soon people will be asking you about the next big thing!
9. Entrepreneur
Entrepreneur is a verb I wish I started earlier
in my career. Employers look to hire
people who have managed their own business
No barriers to starting. Start selling products
as an affiliate CJ, LinkShare, or Share-A-Sale.
10. Speak Up!
The biggest differentiator for my career
Toastmasters Volunteered for the
social committee at work and the charity association
Presentation Zen Practice makes
perfect!
Strategy #1 Build Your Personal Brand
Strategy: Carve out a Unique Niche for your Personal Brand
Tactics: Brand Manager, Follow your Passion! Innovate, Entrepreneur, Volunteer, Toastmasters
Advanced Tactics: eBooks, White Papers, Public Speaking - Presentation Zen
Strategy#2 Video
Best Practices – Entertain, Great Music, Celebrities, Spoofs
Best Practices – Educate “How to Videos”
Meta data – Tag your videos, use all the title and description and include long target phrases
Tag Videos for Blended Search
TubeMogul – Distribute to 14+ Sites
Targeted Thumbnail
Strategy #2 - Video!
Strategy: Videos build viral traffic and conversion
Tactics: YouTube, Entertain, Educate, Name and Tag videos with keywords
Advanced Tactics: TubeMogul, Communities, Great Thumbnails, Web 2.0 – Digg, Reddit, Stumleupon
Danny Sullivan - Interpret the news
Strategy # 3 Podcasts
Podcasts are Still in their Infancy
Pew Research Study 19% have downloaded a Podcast 27% 18-29 have downloaded
University courses 28% with Hi-Speed have downloaded Millions of web competitors Only 20-30 Podcast competitors!
The Tools of the TradeHow to Podcast - TGR Podcast Episode 13
Logitech USB Headset
M-Audio Microtrac 24/96
3. Directory Listings – iTunes = 80% of listenership
Podcast Directories
4. Promote on your site
5. Optimize for FREE SEO traffic = #2 and 2a ‘internet marketing podcast
Optimize the iTunes Description
7. Optimize Your Show Name, Description
Strategy #3 - Podcasts
Strategy: Carve out a niche in this emerging space with little competition
Tactics: Great Content, BlogTalkRadio, Podcast Directories
Advanced Tactics: K7.Net Community, Live Recordings, Free Samples
Strategy #4 Make Money Through Social MediaTechnorati State of the Blogosphere Report
900,000 blog posts a day worldwide Blogs: 77.7 million unique visitors in the US 22.6 million US bloggers 77% of active Internet users read blogs Blogs with 100,000 or more unique visitors
a month earn an average of $75,000 Jason Kottke quit his job to blog full-time
and asked his readers to become "micropatrons" at a suggested rate of $30. He received $39,900 from 1,450 people
Strategy #4 Make Money Through Social MediaGoogle AdSense
Strategy #4 Make Money Through Social MediaAffiliate Banners
$5 - $2500 Per Post
Micro Marketing
Strategy #4Making Social Media Make Money
Strategy: Make Money through new Social Media Channels
Tactics: AdSense, Affiliate Revenue, Podcast Sponsorships, Free content = Sell your Service
Advanced Tactics: Micro Selling, Premium Content Blogs and Podcasts, Proactive Customer Service
Strategy #5 Your Own Website
“ ‘Don’t Make Me Think’. I’ve been telling people for years that this is my first law of usability…It means that as far as humanely possible, when I look at a web page it should be self evident. Obvious. Self-explanatory. I should be able to ‘get it’ – what it is and how to use it – without expending any effort thinking about it.”
Steve Krug
20-30% are
searchers
Logo and slogan
UtilitiesBreadcrumbs
Other Conventions
About us
Contact Us
News or Press
Location / Find Locations
Privacy Policy
Site Map
Strategy #5 Your Own Website
Strategy: Develop your own site to reduce dependence on affiliate, search or eBay
Tactics: WordPress Blog, Don’t Make me Think, web conventions
Advanced: Content, SEO, Test, Test, Test, Video
SSeeaarrcchh
™™Strategy #6
491 affiliate 491 affiliate programprogram
1,4451,445 internet internet marketingmarketing230230 affiliate affiliate
marketingmarketing36 affiliate marketing 36 affiliate marketing ideasideas 32 2 tier affiliate 32 2 tier affiliate
program program 2828 New affiliate New affiliate programprogram
Free Search “PR”‘Natural’ or ‘Organic’72% Prefer Left Side
Keyword Research - Searches
How many links TO a site
TenGoldenRules has 4,979 Links TO
the site
Link PopularityLink Popularity is a value rating for each website based on the quantity, value and relevancy of the links to their site.
The TouchGraph reveals the network of connectivity between Ten Golden Rules and other websites.
Directory links Business.comPage Rank
7/10
TenGoldenRules.com Meta tags match content
GUS – Google Universal Search
Select 3 target phrases
Add to site first
Track Results
Strategy #6 Search Engine Optimization
Strategy: Optimize sites for FREE trafficTactics: An Apple a Day, Video Content, Build
Links, MetaTags and CodeAdvanced: GUS/Blended Search, Social
Media Content, Second Click, Web Optimized PR, Reputation Management
Strategy #7 Pay Per Click
Continent level Country level State level
Metro level City level Radius and Custom
58
Advanced PPC - GEO Targeting
59
The standard format for dynamically inserting keywords in your ad title is: {keyword:yourdefaulttext}
Variations to capitalize dynamically inserted keywordsin your ad title:
• keyword - No capitalization, all word(s) are in lower case• Keyword - The first word is capitalized• KeyWord - Every word is capitalized• KEYword - Every letter in first word is capitalized• KEYWord -Every letter in the first word AND the first letter of the second
Dynamic Keyword Insertion
Website Optimizer
Landing Page Performance + 44%
Strategy #7 - PPC
Strategy: Use pay per click to generate targeted leads
Tactics: Select keywords, test ads, test offers and landing pages
Advanced: Keyword Insertion, Ad Scheduling, Geo Targeting, Multi-Variate Testing (Optimizer, Optimost)
Micro Analysis
Goal Conversion
Funnel Analysis
Strategy #8 Micro AnalysisStrategy: Dig deep to improve website
performanceTactics: Google Analytics, Look for
trends, small changes and improvements to a campaign or website, understand and test each page – look for high Bounce Rate or Exit Rate
Advanced: Testing and analysis on landing pages, offer pages and each page in a sales funnel
“An online community is an interactive group of people joined together by a common interest. It’s also one of the most powerful tools a marketer can deploy for customer retention, word of mouth, and customer insight.”
Jeremiah Owyang, Sr Analyst at Forrester Research
Affiliate Summit Community
Strategy #9 CommunityStrategy: Develop and Participate in
online communities “Tribes”Tactics: Join and participate in online
communities in your passion areas, develop groups and MeetUps, Linkedin,
Advanced: Develop a Membership Site, Membergate, AMember
Strategy #10Lead the Trends
Advanced Tools and Tips
HARO – HelpAReporterOut.com
Compete.com
SpyFu
Qik
Blog Widget Created to Serve Headlines‘Blidget’
Strategy #10 Lead the TrendsStrategy: Take advantage of hot new
tools and technologies before they competitive advantage is gone
Tactics: HARO, Qik, Compete, SpyFu, iSpionage
Advanced: Send HARO’s to your network, Blidgets and Widgets, Twitter and Podcasts to stay on the leading edge
What is TenGoldenRules.com?Landing Pages & Conversion
What is TenGoldenRules.com?Video
What is TenGoldenRules.com?Viral Marketing
Search Engine Marketing
eNewsletters
New Program Launch Strategy
Second Life
10 Success Strategies for Internet Marketers1. Build Your Personal Brand2. Video 3. Podcasting4. Make Money through Social Media5. Develop Your own Website 6. Basic and Advanced Search Engine Optimization7. Basic and Advanced Pay Per Click Search8. Micro Analysis9. Create A Community 10. Lead the Trends
1. Try 1 thing today!2. Please ‘pay-it-forward’
Join the Conversation Podcast call in 206-888-6606 Be my friend! Linked In, Facebook, Twitter Speaking Opportunities Consulting, Search, Conversion, Affiliate,
SEO PR3. Live Q & A
10 Success Strategies for Internet Marketers
Jay Berkowitz www.TenGoldenRules.com 561-620-9121
