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Making Money And Having Fun With Fundrai$ers
10 easy steps to hosting a
PROFITABLE & FUN
media auction
Fundraiser Focus: Media Auction
#1 - Set Goals
ü $30,000 profit
ü 35 silent auction items
ü $75,000 worth of media
Fundraiser Focus: Media Auction
#2 – Build a Committee • Find 5 to 10 committee members (meet every 3 weeks until the event) • Create sub-committees
o Silent Auction (Ask each person to bring 2-3 items each)
o Media Outlet Donations (Have a media buyer sign the request letter)
o Auctioneer (Find the right auctioneer)
o Creative Design v TIP: Collaborate with other board chairs (such as web, historian, communications, programs)
to get things done before and during the event.
Fundraiser Focus: Media Auction
#3 – Choose a Theme
Fundraiser Focus: Media Auction
#4 – Secure a Venue
Fundraiser Focus: Media Auction
#5 – Set a Date
Month | Date | Day
TIP: Choose the best time for media buyers
Fundraiser Focus: Media Auction
#6 – Design the Creative & Promote the Event
Fundraiser Focus: Media Auction
Choose your medias: • Paid – print, display
• Owned - email, website, social • Earned – word-of-mouth and public
relations
Fundraiser Focus: Media Auction
Cost of Event:
• Ticket price covers food and venue space – we break even on ticket cost
• Media buyer got in free
• Each attendee got 1 drink ticket
2 Auctions events in 1 • Live Auction • Silent Auction
Additional Event Details to promote:
Fundraiser Focus: Media Auction
#7 – Hire a Professional Auctioneer
Fundraiser Focus: Media Auction
#8 – Plan the Fun Stuff
Fun & Games & Prizes (took place during breaks of LIVE
Auction) • Simon Says
• Q&A for $20 to $100
• Costume Contest
• Let’s Make Deal!
Fundraiser Focus: Media Auction
#8 – Plan the Fun Stuff
Q & A
President/Board Participation
Fundraiser Focus: Media Auction
#8 – Plan the Fun Stuff
Simon Says
Costume Contest
Fundraiser Focus: Media Auction
#9 – Showtime! Silent Auction • Started at beg of event • Went to near end • Use bidding sheet per item • Show the items!
LIVE Auction • Auction spotters (Ringer) • Bidding paddles • PPT Presentation to show
the media package
Food, Drinks, Games & Prizes • Auction spotters (Ringer) • Bidding paddles • PPT Presentation to show the media
package
Fundraiser Focus: Media Auction
#9 – Showtime!
Fundraiser Focus: Media Auction
#9 – Showtime!
Our biggest spender!
Fundraiser Focus: Media Auction
#10 – Wrap Up Finishing Touches • Have a post mortem with the
committee o Celebrate successes and
discusses challenges o Bring pizza and drinks/
champagne, etc… • Send out thank you cards to buyers • Collect your $$ from buyers • Update P&L with actuals • Update strategic plan for club
achievement
423.315.7476
Kathy Jacobus AAF Chattanooga Eastern Region Rep Media Auction Co-Chair Former Governor Former President
Thank you
