10 steps to 1 million

Christian Johan• Founder • Mechanical Engineer • @cjohansmith

• 1.5 million devices

• Over $2 million crowdfunded

• $10 million in VC

TrackR

1. Prepare

• Prototypes • Team • Time

2. Price to Win

3. Own Your Script

4. Build Your Audience

5. Own Your Press

6. Thou Shall Be Mobile

7. Empower User Expression

8. Be Reachable

9. Updates… LOTS

10. Hit Your Goal

Questions?• www.thetrackr.com • Christian Johan • @cjohansmith