26 NOVEMBERLONDON

♯ PRSHOW13

Sponsored by Vuelio

Stephen Waddington

@KetchumPR@CIPR_UK@wadds♯ PRSHOW13

Tomorrow’s Communicator Today

10 Essential Skills

♯ PRSHOW13

European Communication Monitor

Source: Euprera

#1 An academic and historical perspective

#2 Big data, little data

Google Analytics

#2 Big data, little data

16 - 24 25 - 44 45 - 54 55 - 64 65 - 740

10

20

30

40

50

60

70

80

90

100

European social media adoption by age

Source: Social media adoption in European countries (Source: Eurostat, Q1 2012) wadds.co/18twp65

#3 Insight and creativity

Source: Ketchum RISC

#4 Content development

#5 Social and digital

Source: icanhascheezburger.com (via IBM)

#6 Media and solution agnostic

Source: Unified Social

#7 Social sciences

Source: Maslansky & Partners

#8 Understand how to make money

# 9 Confident communicator

Source: Rob Flaherty, PRSA 2012 International Conference

#10 Never stop learning

Tomorrow’s Communicator Today

10 Essential Skills

♯ PRSHOW13