10 Reasons to Advertise Your Product and Service

There is an old saying, out of sight, out of mind. So to be in mind always the product needs to be in sight.E.g.: Madhuri dixit was out of sight for a long time, as she got married.She comes back with film ‘Aaja Nachley’ after a long time. Many of the audience fail to recognize her in the very first promo of the same film.

1. Show off

The product is not worth, if it does not reach the target audience. Advertise to let them know the importance of the product.

E.g.: Many films didn’t get the proper response due to the lack of promotion and fails to hit the target audience on time. But later they may get a very good recognition as the story is worth it. To name few are Bam Bam Bole, Stanley Ka Dabba and BOL.

2. Target

3. New Add-Ons

By a prior advertisement, new customer’s attention will shift towards the product that will result in adding it to their shopping lists too.E.g.: Colgate toothpaste with salt (Namak wala) didn’t exist few times back. But now it is added to the shopping list of many customers and is a new concept to get noticed too.

4. Feel Good

Advertise to make the existing customer feel good. It really feels good when you see the product you use on the television ads and hoardings.E.g.: Advertisement of Nissan sunny car emphasize on the proud feeling a user goes through when the product he/she use get recognized in public.

5. Plant idea

Develop and present users with an idea, through advertisement, that can only be solved by buying the Product.E.g.: promotion of Maruti Ertiga in film ‘Mere Dad Ki Maruti’ creates an idea of gifting it to the son-in-law and is carried on by many users.

6. Desire

Make the customer feel desire to own the product, by an appealing advertisement.

E.g.: Advertisement of the Tribhovandas Bhimji Zaveri Jwellery showing the granny of a young girl teaching her the tactics to get attention from her husband creates a desire in every girl to have the same necklace.

With the help of a persuading ad, place the product in customer’s mind in such a way that the product becomes a generic name for the similar products.E.g.: Maggi, Nirma, and many other brands have become the product itself. It was a 2minute noodles from Maggi, Now sunfeast’s maggi (yippee noodles) is also available.

7. Persuade

8. Educate

An advertisement with some social message creates a very different impact on the customers. They will get educated, know about the options available in markets along with something needed to know but was ignored.E.g.: Jaago re theme of Tata Tea gives a social message for the importance of ladies in life. Female customer feels connected to Tata Tea.

9. Finish

Add a emotional, logical or ethical appeal to the advertisement. Motivate them to take the action, to buy the product.

E.g.: Advertisement of Dairy-milk, Coco-cola, Airtel, CSR with the emotional appeal are very well connected with the users. They buy it because they see emotion in it.

10. Win

In the world of competition to win the race you need to advertise. A product can’t win if they don’t know there is someone to compete with them.E.g.: Bournvita and Horlicks come up with new ads frequently to give each other a tough competition. A step lost will be a big setback.

Why MATChBOX India For Advertising ?

Time Management Efficiently

Effective Communication

Customized Services

Market Analysis/Knowledge

Function Experience

Strategic Thinking

Client Oriented

Understands Various Types of Media

Employs Creativity

| These reasons are good enough to Advertise Your Product and Service.

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