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This presentation was done by Lauren Hefner or the National Grocers Association and me at ASAE Annual Meeting 2013 in Atlanta. The goal of the presentation, and the questions, is to help get Association CEOs and their marketing directors on the same page.
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Snap Learning Spot: 10 Questions CEOs Should Ask Their Marketing Director
Tuesday, August 6, 2013 | 9:45AM – 10:15AMHashtag: #ASAE13 SH10
Lauren Hefner, CAEDirector, Comm & Marketing National Grocers Association
Scott D. OserPresidentScott Oser Associates
Introduction
Why are we here? How can this help me?
1. What do you consider to be the goal of marketing?
2. What are you doing to optimize our marketing source mix? Are there more cost effective sources than others?
3. Do you feel we are doing a good job of cross marketing? (Are we fighting ourselves for airtime?)
4. If you were to stop spending money on XXX, what would you put that time and money into instead?
5. How could additional professional development help you do your job better?
6. Do you think we spend the right amount on marketing? (Should we spend more? Less?)
7. Who is our MOST effective audience we market to? (And how are we segmenting?)
8. How can we learn from our successes and mistakes?(And how have you learned from them in the past?)
9. How can we turn marketing from an expense account to a revenue account?
10. How can we be more proactive and strategic?
What are we missing?Q&A, Comments, Feedback?
Keep in touch!
Lauren Hefner, CAEDirector, Communications & Marketing
National Grocers Association
[email protected] | @laurenhefner
Scott D. OserPresident
Scott Oser Associates
[email protected] | @scottoser
