10 Practical Tips for Effective Social Media Marketing

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10 Practical Tips for Effective Social Media Marketing

Who isYehBaby?


YehBaby is a niche brand agency, harnessing the power of branding

and online communicationsfor entrepreneurs and

medium-sized businesses.

DevelopingBrands

as strategic business assets

We specialise in:

1


Content DrivenSocial Media

community management and brand journalism

We specialise in:

2


Brand-focusedDesign

and visual communication

We specialise in:

3


10Practical Tips

on doing great Social Media Marketing



START RIGHTKEEP GOING LEFT


1. Know who you are!

• Find your voice

• Use it consistently:visually, verbally, interactively

Social Media is 3D branding

Formulate your brand

proposition carefully.

You’re competing to

stand out!


Size of audience

Dep

th o

f En

gage

me

nt

Number of likes

Talking about

2. Have a strategy

The dynamics of Social Reach

• Be clear on your purpose

Brainstorma content strategy

with topics.Make sure you cover

everything.


CommunityMass

Medium

Hobby Trophy

LikesEn

gage

me

nt

Higher

More

Lower

Fewer

Strategies for Social Reach

© Y

ehB

aby

Dig

ital

Cre

ativ

es


3. Pick the right medium

The no. 1 for B2C+ Friendly environment+ Powerful tools – ads/measuring- Constant work- Fickleness of a 26 year old dictator



The no. 1 for B2B (& increasingly B2C)+ Blogger/Twitterati – powerful+ Monitor sentiment- No good measuring, but improving- Noisy environment



Visual branding tool – international+ Powerful referral for online shopping- Tracking and measuring- Borderless



Blogging+ Cumulative+ SEO+ Update website- Commitment


4. Measure the right things

• Tons of metrics available- web traffic

- CTR- Engagement- Growth- Response time- Sentiment analysis

• Pick 3 or 4 according to your strategy

• Track your progress

Avoid analysis paralysis


5. Know the rules

Be mindful of:

• Platform rules

• General ethics

• Social media etiquette

• ‘Don’t be that guy.’

Like building on someone else’s property!


6. Be visual

• SM used to be the more ‘snapshotty’ the better

• Timeline, Tumblr, Instagram, Pinterest has pushedquality expectations up

• Be ethical, respect ©,credit sources, share

A picture gets a thousand shares


6. Be visual

• Mix it up – keep it real

• Visuals are never wasted –use it on other media

• Be original and true toyour brand.

Look sharp!


7. Be available

• Social care – your new call centre and inbox (preferred above e-mail)

• People live with one eyeon their phones.

• Immediacy is expected

Welcome to your new call centre


8. Be Human

•Be social

• Be human

• Tell stories

• Listen, converse

•Realise that this is not a ‘push’ publication medium

Braai on steroids!


9. Be sustainable

• Don’t underestimate the power of the medium.

• 1.5 million impressions/month

• Don’t underestimate the skills level required.

• Don’t underestimate time & effort.

Don’t get bored or boring.


10. Be realistic

• It can be powerfulfor attracting feetdriving traffic to your websitedriving sales in your online shopbuilding your brand

• Still works better if supported by other media and activities.

• Real life activations work great.

You can’t be a mouse with the footprint of an elephant.


‘Build it, and they will come’ only works in the movies. Social Media is ‘build it, nurture it, engage them, and they may come and stay.’ - Seth Godin

How do we tell your story?


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10 Practical Tips for Effective Social Media Marketing