10POINTS FORPUBLISHERS TO FOCUS ON IN 2017

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Effective use of keywords & targeted book marketing

MARKETING

4INCREASING VISIBILITY

4AUTOMATION

4SOCIAL MEDIA

Marketing automation drives a 14.5percent increase in sales productivity

Social media AD spending is likely to exceed $35 billion in 2017

POINTS FORPUBLISHERS TOFOCUS ON IN 201710

4Mobile Learning on the rise480% of internet users own a Smart phone 4Mobile users cite adaptability, flexibility and instant access via apps4Demand for interactive material and multi-lingual text

GOING MOBILE

POINTS FORPUBLISHERS TOFOCUS ON IN 201710

4Better market insights 4Excellent guide to which books to push in the marketplace4Superior analytics

CONSUMER BEHAVIOR

POINTS FORPUBLISHERS TOFOCUS ON IN 201710

456% of publishers concerned about quality of content 4Errors caused by automated digital conversion 4Publishers should focus on quality of output

QUALITY CONTROL

POINTS FORPUBLISHERS TOFOCUS ON IN 201710

4Changing Political landscape 4Election of Donald Trump & Brexit makes 2017 an uncertain market4Publishers should focus on new rights acquisition

SECURING NEW RIGHTS

POINTS FORPUBLISHERS TOFOCUS ON IN 201710

4The Chinese state-owned publishing Zhejiang Publishing United Group became the fifth Chinese publisher in the global top 504By 2020, it's estimated that India's literacy level is projected to reach 90%, providing new opportunities for publishers

GROWING INDO-CHINA INFLUENCE

POINTS FORPUBLISHERS TOFOCUS ON IN 201710

MORE MULTI-MEDIA INVESTMENT 4Research shows that people are 64%-80% more likely to buy a product after watching a video about it4Audiobooks sales in the U.S. and Canada jumped 21% in 2015 from the previous year 4Better audience engagement and higher retention rate

POINTS FORPUBLISHERS TOFOCUS ON IN 201710

GO BEYOND DIGITAL 4More focus on Augmented Reality and Virtual Reality 4Pokemon Go, was a sensation in 2016, with an estimated 500 Million downloads4Formats present opportunities for publishers due to immersive storytelling and an interactive experience

POINTS FORPUBLISHERS TOFOCUS ON IN 201710

4Publishers seek to bring overhead expenditures down4Streamline editorial and production process 4Simplify production workflow4Lower costs for better ROI

MORE PUBLISHING PLATFORMS

POINTS FORPUBLISHERS TOFOCUS ON IN 201710

4Bookstores sales rose 2.5% in 2015, marking the first time since 2007 that sales in the sector were up 4Sales rose more than 10% from 2015 than in 20144Larger number of independent book stores have contributed to these sales

RISE OF INDEPENDENTBOOK STORES

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POINTS FORPUBLISHERS TOFOCUS ON IN 201710