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This presentation from Rockfish CMO Dave Knox was originally presented at a March 2013 Cincinnati AMA meeting. In this presentation, Dave explores how you can reinvigorate your business by acting like a startup. As the digital marketing landscape continues to evolve, marketers must learn to embrace - and capitalize on - change. With his background in digital marketing from both brand and agency perspectives, as well as deep experience in the entrepreneurial community, Dave shares insights from the startup world that can help reinvigorate your marketing strategy. From acting like a founder to employing quick development phases, Dave shares real-life lessons to help every marketer become a leader of innovation. For more information on this topic, also see Dave's article in iMedia Connection, "10 startup techniques to jump-start your brand." Read it here: http://www.imediaconnection.com/content/33592.asp For more information on this topic and about Rockfish, visit rockfishdigital.com or email [email protected].
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10 Marke)ng Lessons You Can Learn From Startups
Keep your employees happy
Fail fast and fail o>en
Act like a founder
Don't just adapt to change -‐-‐ embrace it.
Employ quick development phases
Scratch your itch
Tap in to your community
Feel a sense of urgency
Don't accept "good enough"
Think of your vendors as partners
Thank You
