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10 LBS Apps from ChinaWorth Attention
As the world of mobile technology keeps evolving, we get to witness a great number of innovations in location-based mobile apps.
In China, we think LBS development is in the very early stage - about discovering needs and putting together solutions.
We may expect progress to the other stages over the next 3 years.
Executive Summary
Productdiscover needs and offer solutions
User Experiencecompete on better user experience
Marketingcompete on how to reach customers effectively
Brandingcompete on brand awareness and loyalty
Business Model
We may categorize existing business models of LBS apps in China into:
Advertising ： ad revenue via CPM, CPA, CPS
E-Commerce ： mobile purchases and payments, etc.
Add-on Service ： virtual purchases in mobile games and SNS
In addition, there are apps providing solutions to Enterprises.
Product FormsLBEC
(location-based electronic commerce)
At this early stage of LBS development, product teams are relatively small in scale
and often adopt one of the following product forms:
LBG (location based game)
LBSNS (location-based social networks)
other location-based services that make life easier
LBEC Location Based Electronic Commerce
积米 Jimi–powerful shopping guide
When inside a shopping mall, you may access
floor plan information via Jimi and use it as a
shopping guide. Jimi has detailed information
about every store in a shopping mall, plus the
location of ATMs, washrooms, elevators, etc.
LBEC Location Based Electronic Commerce
逛街助手Lookoo – your shopping assistant
Lookoo gives you nearby shopping
information, such as restaurant coupons,
groupbuys, and interesting activities.
魔力城市 (MagicCity)
16fun
Magic City and 16fun are Monopoly games based on checking-in at various
POIs and performing certain activities.
LBG Location Based Games
嘀咕 Digu - one of the first few “foursquare” pioneers in China;
陌陌 Momo - meeting the strangers;
幸会 Xinghui - building relationships with people attending the same events and activities;
在这儿 Zaizher - developing valuable connections around you
LBSNS Location Based SNS
Location Based Services that make life easier
噢粑粑 Ohbaba - finding the nearest washroom
朋游 Pengyou - exploring tourist destinations
Thank You!
Tech blog focusing on LBS development
Jion Us ！[email protected]
