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T H E W O R L D ' S S E C O N D M A R K E T

T H E W O R L D ' S B I G G E S T D I G I T A L M A R K E T

C R O S S B O R D E R I S B O O M I N G

AN AVERAGE BASKET OF €1,300/E-SHOPPER

€ 6 0 9 B I L L I O N I N 2 0 1 7

M O B I L E S H O P P I N G A N E W H A B I T

5 M A R K E T S I N 1 C O N T I N E N T

2 3 C O U N T R I E S F O R 1 C U R R E N C Y

E - C O M M E R C E G O I N G E A S T

E-COMMERCE CONTRIBUTED TO EUROPEANGDP BY €639.5 BN

Europe is the second internet market worldwide following Asia. The whole continent spent in 2015€423.8Bn and the EU28 for almost 87% of it.

Due for 2019, the EU is currently setting up the world's largest single digital market which will boostcompanies interdependence within the EU itself by simplifying the transactions and online activities.The first effects are the recent changes in EU VAT regulations.

With an average of value of 14% of all EU E-commerce transactions being cross-bordertransactions it means that your business may thrive abroad without any problems.

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With an average basket of €1,300/shopper/year it is a huge opportunity to makemoney. Additionally, knowing that this year only, e-commerce has grown by 13.7%,this demonstrates excellent perspectives for the foreseeable future.

According to the latest data Russia is the fastest growing country for e-commerce with agrowth rate of 25.4%, followed by Hungary (24%), Poland (21.7%), Ukraine (21.6%) and Greece(20.4%).

Yes, this is the figure e-commerce contributed to GDP (directly and indirectly) for 2014, it roughlycorresponds to 3.7% of all wealth produced on the European continent. Massive, isn't it!

An element that may be amazing for you if you use the Euro or accept payments inEuros is that you may save money in bank fees and charges.

We can distinguish five main markets in Europe distinguishable by their use of e-commerce:Western Europe/Central Europe/Eastern Europe/Southern Europe and Scandinavia.

Yes that will be the European E-commerce turnover in 2017, and this massive rise willmostly be driven by Eastern Europe as a result the leader countries (UK-Germany-France)share will shrink by about 5% in this growing market.

Over 65% of the internet users are connecting via mobile, it is therefore an importantelement to consider when planning to sell online.

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Research: E-commerce EuropeDesign: Europa DSI

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10 FACTS ABOUT THEINTERNET IN EUROPE

The Internet in EuropeWith over 600 million users, the oldcontinent is the 2nd largestmarket, here are 10 interestingfacts for you to know