10+ Effective Local SEO Tactics & Simple Markup You Can Use by Chris Silver Smith

LOCAL SEO

TACTICS

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Chris Silver Smith

Argent Media

@argentmedia

#SMX #21D

October 2, 2013

10+

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@ArgentMedia Copyright 2013 @si1very #smx #21D 2

• Founder of Argent Media providing SEO, Social Media Optimization & Online Reputation Management

• Former:

• Columnist for SearchEngineLand.com & WebMarketingToday.com

• Advisory Board Member for FindLaw (aThomson Reuters company) and Universal Business Listing (“UBL”)

• VP of Programming, DFW Search Engine Marketing Association

SEO & Head of Tech Dept. for Verizon Superpages.com

Strategist for NetConcepts (Covario)

Director of Optimization Strategies for KeyRelevance


1. Aids search engines in interpreting your site correctly, increasing their confidence in assessing the meaning of your info.

Can sometimes increase your chances of getting Rich Snippets appearing with your webpages in search results.

2.

2 Reasons To Use Semantic Markup For Local!


Simple:Acme Industrial Company100 Elm StreetWalla Walla, WA 993241 (509) 000-1234

Complex:

Houston’s Restaurant – Memphis Style BBQ!

ORDER TODAY: 977-BBQ-NOWS!10 Tennessee Avenue, Uptown, Springfield, MO


• hCard Microformat / RDFa

• Micro Data - Schema.org

ex: http://argentmedia.com

http://argentmedia.com/



AnimalShelterAutomotiveBusinessChildCareDryCleaningOrLaundryEmergencyServiceEmploymentAgencyEntertainmentBusinessFinancialServiceFoodEstablishmentGovernmentOfficeHealthAndBeautyBusinessHomeAndConstructionBusinessInternetCafeLibrary

LodgingBusinessMedicalOrganizationProfessionalServiceRadioStationRealEstateAgentRecyclingCenterSelfStorageShoppingCenterSportsActivityLocationStoreTelevisionStationTouristInformationCenterTravelAgency


http://www.google.com/webmasters/tools/richsnippets


Author Information In Search Results:

<td><a href="https://plus.google.com/112059884660144728255? rel=author">Google + Profile</a></td>

view-source:https://plus.google.com/112059884660144728255? rel=author




<a href="https://plus.google.com/115771962683470559243" rel="me">Chris Silver Smith</a>

<a href="https://plus.google.com/115771962683470559243?rel=author">Chris Silver Smith</a>

https://plus.google.com/115771962683470559243

view-source:https://plus.google.com/115771962683470559243?rel=author




LogoLogo



<div itemscope itemtype="http://data-vocabulary.org/Breadcrumb"> <a href="/Tourism-g28926-California-Vacations.html" itemprop="url"> <span itemprop="title">California (CA)</span> </a> </div>

view-source:http://www.tripadvisor.com/Tourism-g28926-California-Vacations.html




http://schema.org/Review http://schema.org/Rating

http://schema.org/Review





Also in Online Yellow Pages:

Secret: Use Different Categories w/ IYPs: > 5 Categories in Google!

= More Qualified Leads!



• Claim and set up your Google+ Local page & add a 1st image.

• Maybe it shouldn’t be your logo!

• Use a high-contrast image with simple composition.= It will “read” better when reduced to thumbnail size.


[email protected]

twitter.com/si1very

twitter.com/ArgentMedia

ArgentMedia.com

Search Engines are complex. Get qualified help.

http://www.slideshare.net/SearchMarketingExpo

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