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1.Your network is (still) keyBut is more dispersed
2.You’ll face more competitionBut have more opportunities
3.Trust is vitalEarn it, then keep it
4.Digital by designNot digital by default
5.Content is still kingDistribution is queen
6.Think mobile firstThen work back from there
7.Paid social is the new normUnderstand its value
8.Video is on the rise (again)Facebook is challenging YouTube
9.Plenty of new digital toolsUse them wisely
10.You are ahead of the gameIn financials, flexibility & freedom