10 Crucial Questions Answered: Better Business Websites [slides]

10 Crucial Questions around turning your online presence into something your business can actually use.

PLEASE SHARE(Always Attribute)Building Better

Business Websites

[ ]hashtag#betterwebsite

kayakonlinemarketing.com Your online marketing game changer!

1Do you know who your customers really are?If not, its time to find out.

Identify your customer personas and address allof your content to them as individuals. Further, write back stories to bring them to life.


2Do you place more emphasis on the visual design of your website than the structure and content?

“Pretty” only gets you so far. Withoutsubstance, people will not visit or stayand search engines will not index.


3Does your content truly help your customers?

Is it actionable, informational or educational?Is it written from a plan? If not, your content can cause people to disconnect. Use an editorialcalendar, sales funnel and targeted offers.


4Are your company and staff empoweredto “do” online?

The Google Humminbird algorithm update made your entire team critical players – including staff and partners. Do you still expect your SEO,agency or developer to “handle” it for you?Let’s hope not.


5Does your website have a blog?

If not, you are missing out on “the” most importantand effective tool available. Just don’t get promotionalor you’ll push visitors away. Instead, use great content to attract visitors, share knowledge and build trust.


6Are you making the most of thenew art of SEO & findability?

Search success really comes down to how well you can be found by the right kinds of prospects.A combination of content, social engagement and avoiding SEO tricks help you rank.


7Do you look at social media as networking yet?

You should. The basic human desire to do business with other people that we know, like, and trust means embracing social tools to connect with prospects. They are the audience for your content.


8Do you craft offers that are relevant to your target audience?

Searchers are looking for answers. Provide them at all levels of your sales funnel and build a case in favour of your solutions. Each offer is another touch point in your sales process building trust when it is not promotional.


9Think you can set it and forget it?

Think again. Getting started is only the beginning. Building an online presence takes time and effort. If you haven’t set a budget for ongoing marketing efforts, analytics, content creation and engage-ment, you’ll get left behind.


10Do you keep an eye on your analytics?

It’s one thing to have an idea about how many visitors your site has, but what about conversions, popular pages, competitor activity or even Google algorithm changes? Watch your analytics like you watch your accounting. Nothing beats goodintelligence.


WEB PAGEBusiness Information Presentation (sell)

OFFER PAGEQuali�ed Lead Capture via Form (trade)

BLOG PAGETrust Building via Information (give)

Social Media Engagement

Blogs & Content Marketing

Email Marketing O�ers

Search Engine Query

Referrals & Sharing

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The Bottom Line

A successful website isn’t built from one thing. The magic isn't in the individual pieces themselves, but in the way they are used together to attract and engage new prospects.

kayakonlinemarketing.com

Based on: Building a Better Business Websiteby Randy Milanovic

Is your business website really built to generate leads... or is it just an expensive, online version of your company's brochure? The difference isn't just clear and important, it's what separates the com-panies with successful online marketing efforts from all the others. In this e-book, entrepreneur and lead generation expert Randy Milanovic will share his top 10 ingredients for high-ROI business websites, and how his company, Kayak Online Marketing, has used them to produce triple-digit percentage increases in sales opportunities for countless clients in just a few months.

[amazon book code: B00CMDQ9RG]

#betterwebsite

ILLUSTRATIVE ICONS BY WWW.FLATICON.COM/AUTHORS/APPZGEAR