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Monday, April 10, 2023 2
Stepping into the creative person’s shoes is difficult.
Here, we are going to master this.
Monday, April 10, 2023 3
Warm up I
• Write the roman letter IX
• Make six out of this.
• There can be more than one correct answer
• You get 5 min.
Monday, April 10, 2023 4
Who am I - Twenty years after SIBM?
• I am Sonali Brahma - MBA in Mktg from SIBM.
• 12 years experience in advertising, writing, lesser experience in marketing
• Creative Consultant to many MNC and Indian brands like Philips, Thermax. Mother’s Recipe, Nirlep, Sandvik Asia, Bajaj Tempo (Force), etc.
• Creative Director at Seagull Advertising – Mumbai, Pune; and earlier in Triton Communications
• Specialize in ideating and writing for diverse media - print, Internet, radio
Monday, April 10, 2023 5
Serious Fun
• Before we start, let me make a few things clear.
1. I will not let anyone enter the class 5 minutes after the said time
2. I do not entertain mobile phones, nor laptops in the class
3. Please pay attention. You may take down important notes.
Monday, April 10, 2023 6
Activity # 1: Brand test
Identify which brand do these signature lines belong to:• We try harder• Finger lickin’ good• A diamond is forever• The uncola• For everything else there is a • Applying thought
What is the BIG IDEA here?
8
Jaagore
Happy Dent Palace
Monday, April 10, 2023 9
Identify the main message in these ads.
Monday, April 10, 2023 10
Monday, April 10, 2023 11
Activity # 2: Brand yourself
• Make a list of 3 of your strengths
• Pick the strongest
• Make three company (agency) names out of it
• Support it with a tagline